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So if the marketing assets in the previous post are the most valuable; how are they the valuable? Any B2B company serious about growth should be taking steps to increase their profit margin as they grow. One of the key ways to accomplish this is to reduce your cost of sale. If you can develop B2B marketing assets that will reduce your cost per lead over time and increase your close rate, you will earn more profit. Additionally, as with any asset, your net worth increases over time as you develop more assets. Studies show that 80% of sales people that fail in the fist year do so because they were not supported by effective marketing assets. Get more B2B sales leads over time and close a higher percentage - - not a bad deal. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com

What is something that companies can do to leverage their lead generation investment? Get more out of your prospecting by profiling your target market. In other words, use your B2B lead generation programs to gather intelligence about your prospects as you interact with them through teleprospecting or email or webinars or social media marketing. This strategy enables you to start ranking them to find out how good a prospect they are and updating that ranking over time to understand how good a prospect they are in future quarters and years. Then, target them based on that information to educate them over time. So, what are the qualification questions you ask every prospect to determine how strong of a prospect they are for your solution? Find those out as many time as you can each prospect interaction. Then, even add some industry trend-type questions, maybe formulate some multiple choice answers to all of these questions and use the responses to create a research report that can be published and used as a marketing asset for your future B2B marketing campaigns. Talk about effective campaign development. Here's an example (http://bit.ly/gVqS9l) of what it could look like. Set yourself apart as a thought leader in your industry. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com

Have you been repeating the same sales and marketing strategies and activities each year hoping for a better result? Kinda like that movie Groundhog Day? Plug into Apollo's First 100 Days program and make this year different. Here's what business leaders said who responded in the last 30 days: "I called Apollo because we need to take it to the next level in 2011." "We're tired of what is not working. We need a system for lead generation." How did the first 100 days go last year? Looking for better this year? Plug into a proven, systematic approach ensuring that you get off to a quick and sustainable start. * Did you know that less than 33% of the SMB market has a written business development plan * Of that 33%, more than 50% admit that they do not track performance against the plan more than quarterly. Any surprise that the grand plans most companies start out with are rarely achieved? What should my first 100 days look like? Apollo's First 100 Days Program will help you achieve your best start ever. * Transition from working a dozen to a hundred opportunities. * We create a qualified community of ideal prospects and qualified buyers using direct marketing, eMarketing and Social Networking tactics. * Build/clean/augment your database with hundreds of qualified opportunities. * Gather essential qualification criteria for your top prospects. * Build at least 3 marketing assets that drive brand recognition and improve sales conversion. * Launch your nurturing communication strategy so that prospective buyers recognize your brand and value your services. * Get in front of decision makers and close business. …all within 100 days. If you want more out of 2011, let's have a conversation. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com

Search BoosterSM If a prospect is looking for your solution, do they find you online through search? Most companies seem to do a good job of getting one impression on the first page of a search for their solution, at least in local search. Most, however, are surrounded on that first page by the usual suspects of competitors. How more likely would a searching prospect choose to visit your site if the search engine rendered 5 of the 10 impressions for your company? Buyers conduct nearly 75% of their research/information gathering online Sirius Decisions 2009 This program combines the best practices in Search Engine Optimization, Search Engine Marketing and Social Media to ensure that you're not only on top the rankings, but dominate them with multiple rankings in the top 10. Read more about creating Marketing Assets to ensure sales success. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com