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Richard Louv is a well renowned author, best known for his book "Last Child in the Woods: Saving Our Children From Nature Deficit Disorder" In this page, Louv presents a field guide based on his more recent work, "The Nature Principle: Reconnecting with Life in a Virtual Age". The guide is meant for citizens to help apply his principle to their daily lives in areas such as "Resources and Ideas for Creating a Restorative Home & Garden", "Creat(ing) a Natural Health Care System for Your Family and Community" and "Know(ing) Who You Are by Knowing Where You Are".

Doing good things better is Brian's latest book. He is prolific and in this book he describes the discipline of daily writing that he used to write this book (and previous work) -- and that he leads his students to use. The principles of daily writing are given in brief at http://www.faculty.umb.edu/pjt/DailyWriting.html. Looking at Brian's website of writing, you will find material on activism, especially around developments in science and technology, but not only this.

So a couple of these annotated resources are seeming to point to the need for compelling and clear stories and communication. That would be interesting to follow up. And not just the dissemination of ideas, but the support for dialogue and deliberation.

Just found this too and wonder if there might be further work to look into. http://www.socialedge.org/discussions/marketing-communication/storytelling-and-social-change

"Cultural Theory is used as a theoretical lens for understanding the different interpretations of the risk associated with BSE/nvCJD, the subsequent risk amplification by the media, and the effect of trust and reliance in science and government in their construction."