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"Cultural Theory is used as a theoretical lens for understanding the different interpretations of the risk associated with BSE/nvCJD, the subsequent risk amplification by the media, and the effect of trust and reliance in science and government in their construction."

IBM is releasing a real world came around urban planning solutions. But the idea of embedding real-world solutions into a gaming environment might be one way to tackle science based issues and the policies and plans surrounding them.

Interesting. I would like to know the assumptions behind the simulations. Indeed, this game or "tool" may be helpful, yet its results may be assumption-driven. Nevertheless, it seems worthwhile learning more about it. Thanks Felicia!