In 2003, the American Academy of Pediatrics partnered with national child care and health organizations to build on the achievements of two successful campaigns: The Back to Sleep Campaign and the Healthy Child Care America Campaign. This effort, known as the Healthy Child Care American Back to Sleep Campaign, aimed to promote the health and safety of infants in child care settings by providing education and outreach to child care providers regarding safe sleep recommendations.
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Call-in: 866/214-9397, Pin: 5058724774
Webinar Link: https://www.livemeeting.com/cc/familyvoices/join?id=24R5TP&role=attend
The Family Voices National Center for Family and Professional Partnerships is hosting this webinar presented by Suzanne M. Bronheim, PhD of Georgetown University Center for Child and Human Development. Suzanne will share findings from a 2010 research partnership with three Family-to-Family Health Information Centers (F2F HICs) to better understand how Hispanic/Latino families' and African American families' utilization of F2F HICs might be increased. This research project is based on a social marketing theory that suggests that people try new things if that "innovation" fits with their values and experience, seems to have an advantage over other approaches, is easy to use, can be tried and dropped if they don't like it and if others they know and trust are also aware of it and have used it. The project has used this framework to study how Hispanic/Latino and African American families prefer to receive information and how they view the F2F HICs as a resource. In addition, this project has studied similar issues for the social networks of families to learn how they view and access F2F HICs. Suzanne will be joined by staff of the F2F HICs that partnered in this project to share lessons learned and suggestions of how other F2F HICs can use this framework.