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Context is usually removed when you remove the human element, whether that is by archiving best practices to a "database," or by asking experts to "tell me what you know" about a given topic, or assuming knowledge is a fixed thing as opposed to an interconnected flow of many things.

The Web 2.0 aspect gives you the ability to pull together knowledge from many different sources, independent of how it was generated.  The implication of this for businesses is that they should focus on their business processes and making sure they have access to that knowledge (i.e. the people).

Open up the business to any applications that provide these knowledge flows; ban email attachments (forcing people to use blogs / wikis / etc); and lock down truly proprietary data. 

McAfee first explains why past knowledge management "solutions" rarely solved anything. He then explains what makes Web 2.0 technologies different. "The good news," he writes, is that the new technologies "focus not on capturing knowledge itself, but rather on the practices and output of knowledge workers." By providing both a platform for collaboration and a means of recording the details of the collaboration, the technologies create a public record of previously private knowledge-sharing conversations, a record that's permanent and easily searched. Knowledge is captured, in other words, as it's created, without requiring any additional work. As people search and use that knowledge, moreover, they refine it - through commenting, linking, syndicating and tagging, for instance - which makes it even more valuable.

The Rhizomatic Model of Education In the rhizomatic model of learning, curriculum is not driven by predefined inputs from experts; it is constructed and negotiated in real time by the contributions of those engaged in the learning process. This community acts as the curriculum, spontaneously shaping, constructing, and reconstructing itself and the subject of its learning in the same way that the rhizome responds to changing environmental conditions

In the rhizomatic model of learning, curriculum is not driven by predefined inputs from experts; it is constructed and negotiated in real time by the contributions of those engaged in the learning process. This community acts as the curriculum, spontaneously shaping, constructing, and reconstructing itself and the subject of its learning in the same way that the rhizome responds to changing environmental conditions

Enterprise 2.0 To Become a $4.6 Billion Industry By 2013

For vendors specifically, there are 3 main challenges to becoming successful in this new industry, including: I.T. shops being wary of what they perceive as "consumer-grade" technology Ad-supported web tools generally have "free" as the starting point Web 2.0 tools will have to now compete in a space currently dominated by legacy enterprise software investments

One of the main challenges of getting Web 2.0 into the enterprise will be getting past the gatekeepers of traditional I.T. Businesses have been showing interest in these new technologies, but, ironically, the interest comes from departments outside of I.T. Instead, it's the marketing department, R&D, and corporate communications pushing for the adoption of more Web 2.0-like tools.

In the future, ID providers will loosen their connection to social applications and start taking over management of users' social attributes. Users will be able to log in to applications using credentials hosted by their ID providers of choice and grant permissions to these applications to read or even sync selected fragments of their profile data. The borders of these walled gardens will thus blur, and the social Web will become more of a weave than a patchwork quilt.

In the future, ID providers will loosen their connection to social applications and start taking over management of users' social attributes. Users will be able to log in to applications using credentials hosted by their ID providers of choice and grant permissions to these applications to read or even sync selected fragments of their profile data. The borders of these walled gardens will thus blur, and the social Web will become more of a weave than a patchwork quilt.