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Despite the outstanding growth of places like Facebook and Twitter, the majority of information on the internet is still shared via e-mail. Crafting a newsletter for your organization remains to be the easiest way to get in touch with contributors and other interested parties. The age discrepancy has to be something to overcome, and in that sense, e-mail still covers the largest percentage of users worldwide. As a young person, it may be hard to remove yourself from the Twitter and Facebook dominated world, but more times than not the old ways still work the best.

This article is increasingly helpful for NPO's who are burdened by e mail. There are several strategies outlined which seek to make e mail a more organized, and, thus effective, tool.

A new report out from the Nonprofit Technology Network and M+R Strategic Services concludes that NP's have a lot of work to do when it comes to making a presence on social media sites. The 2011 'eNonprofit Benchmarks Study" found that NP's had only around 110 Facebook fans and 19 Twitter followers for every e-mail subscriber. Small organizations will need to be apart of social networking in the near future and there looks to be great potential for growth. Working with a small-consulting firm, I found that utilizing social media is a quick and easy way to inform clients on up-to-date news and activities.

Forbes reports: "Someone has hijacked the tax identity of more than 2,300 tiny or defunct nonprofits, apparently taking advantage of a hole in a new electronic Internal Revenue Service filing system to list the same person as a charitable official at the same mail box drop in Las Vegas."

"Yesterday, we told you how someone was able to steal the tax identity of 2,300-plus small nonprofits due to a hole in a new electronic filing system implemented by the Internal Revenue Service. Every nonprofit in this group, most with religiously themed names, now lists as a principal officer one William Alexander and its address as the same mail-box drop on N. Rainbow Blvd. in Las Vegas. This happened due to a glitch that essentially allows a nonprofit's contact information to be changed online by anyone who registers on an IRS-designated site with a name-which is not verified-and an email address."

Thanks to technology, email accounts, social networking sites, and cell phones are now prime marketing real estate. In order to strike the right balance between marketing to the masses and generating revenue, organizations should do two things right away. First, establish communication guidelines that reflect the organization's vision, mission, short and long-term objectives (collectively, the brand)-not what the business Joneses are doing. Second, ask constituents what matters to them.

This is something that can help npo's out in the long run.