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The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great - from having more engaged customers, to crowdsourcing innovation or improving employee performance. Gartner identified four principal means of driving engagement using gamification:

Crowdrise was created to help people who want to help other people. It is a charity social networking website that lets users send donations online for various fund-raising activities and advocacies.

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