SSRN-The Value of Community-Brands by Roland Schroll, Johann Fueller - 0 views
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Ross Gardler on 18 Aug 09The Apache community not only managed to survive and grow, while many other open source communities faced troubles or even disappeared, but furthermore Apache has become a real institution and is well-known and respected within the IT area. As a community brand, Apache offers many of the benefits described above. Community members do not only respond with high loyalty towards the brand, but furthermore serve as passionate brand evangelists.