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Ross Gardler

SSRN-The Value of Community-Brands by Roland Schroll, Johann Fueller - 0 views

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    The Apache community not only managed to survive and grow, while many other open source communities faced troubles or even disappeared, but furthermore Apache has become a real institution and is well-known and respected within the IT area. As a community brand, Apache offers many of the benefits described above. Community members do not only respond with high loyalty towards the brand, but furthermore serve as passionate brand evangelists.
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