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What law decrees that our organizations have to be bureaucratic, inertial and politicized, or that life within them has to be disempowering, dispiriting and often downright boring? No law we know of. So why not build organizations that are highly adaptable, endlessly inventive and truly inspiring? Why not indeed. That's the goal that lies at the heart of the Management Innovation eXchange (MIX).

It's like a neon sign blaring: "EXIT." A gigantic global economic meltdown, possibly leading to a second Great Depression, should illustrate with finality: business as usual is no longer the road to riches.\n\nThat's the small answer to the question many of you asked after reading the Great to Good Manifesto: "Wow, cool - but how come going from great to good is, well, profitable?" Here's the big one.\n\nThe real-world case for going great-to-good isn't just compelling. For more and more organizations, it's simply irresistible. Why? The new economics of business.

Dear World Leaders,\nThis relationship isn't working out. Its time for us to explore other government opportunities. We've tried to make it work. But it's not us - it's you (really).