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I'd like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships.

Traditional businesses are struggling to recover from the economic downturn. They'll need to shift their focus from profits to authentic social engagement to have meaningful impact in the world.

It's like a neon sign blaring: "EXIT." A gigantic global economic meltdown, possibly leading to a second Great Depression, should illustrate with finality: business as usual is no longer the road to riches.\n\nThat's the small answer to the question many of you asked after reading the Great to Good Manifesto: "Wow, cool - but how come going from great to good is, well, profitable?" Here's the big one.\n\nThe real-world case for going great-to-good isn't just compelling. For more and more organizations, it's simply irresistible. Why? The new economics of business.

Dear World Leaders,\nThis relationship isn't working out. Its time for us to explore other government opportunities. We've tried to make it work. But it's not us - it's you (really).

Green shoots? It's a year to the week since the global financial system seized up, and recovery is what's on every decision-makers mind. Will it be U-shaped, V-shaped, L-shaped, or J-shaped? My answer is: none of the above. The only recovery that matters is M-shaped.

"Gas-guzzling S.U.V.'s, cigarette boats, no-income mortgages and private jets should be relegated to the junk heaps of history, or better yet, put in a museum dedicated to never forgetting the greed and avarice that led us so far astray."