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It's like a neon sign blaring: "EXIT." A gigantic global economic meltdown, possibly leading to a second Great Depression, should illustrate with finality: business as usual is no longer the road to riches.\n\nThat's the small answer to the question many of you asked after reading the Great to Good Manifesto: "Wow, cool - but how come going from great to good is, well, profitable?" Here's the big one.\n\nThe real-world case for going great-to-good isn't just compelling. For more and more organizations, it's simply irresistible. Why? The new economics of business.

Green shoots? It's a year to the week since the global financial system seized up, and recovery is what's on every decision-makers mind. Will it be U-shaped, V-shaped, L-shaped, or J-shaped? My answer is: none of the above. The only recovery that matters is M-shaped.

The credit crunch has forced people across many sectors to rethink their assumptions about how they do business, the roles of the individual in the larger system, and the very future of the system itself.