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Personal Branding Philosophy The personal branding motto of this blog is simple: "Be You, Share You." I believe that these four simple words have a lot of meaning packed into them. The motto is only 4 words long, yet the word "you" appears twice - this is not by accident. If you only take one thing away from this blog, remember this: Your personal brand is yours, and only yours. In building your personal brand, you answer to no one but yourself. And this is a great thing! How empowering to be the President, CEO, CFO, and Marketing Director all at once. I also chose the word "share" very carefully. Sharing your knowledge, opinions, and skill set with others is a great way to build your personal brand without "promoting" yourself too aggressively. By helping others and sharing your best qualities in the process, you are indirectly selling yourself as a valuable resource. This process leads to the ultimate success in personal branding goal - creating a personal brand that truly represents you, and one that other people or companies simply cannot live without.

Brand-Yourself.com isn't just a blog. It is a platform to build, optimize and promote a remarkable web presence that advances your career. It is for professionals, the unemployed, the underemployed, and entrepreneurs who want to tap the power of the social media. 1. Build an effective personal professional website and online profiles that portray you in the best light possible 2. Optimize your website, your profiles and your content to be at the top of Google when people search your name 3. Promote your personal brand online in the right places, monitor who's talking about you and use social media to connect to the people who can advance your career