According to a study conducted by Oracle Evolution of Experience Retailing, consumers want to retail store is not limited to, a city or a country, take into account local needs and expectations, and was due to their individual preferences. 87% of Russian respondents said that the quality of care for them very or quite important, while 70% intend to shop in other countries to get the best prices.
Russian consumers as well as consumers in other countries, learn increasingly global market opportunities so retailers must bring to the fore the initiative to identify key business requirements, to meet customer demand and ensure more effective competition.
