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Today, Hurd oversees the corporate direction and strategy for Oracle's global field operations, including marketing, sales, consulting, alliances and channels, and support. He focuses on strategy, leadership, innovation and customers. Susan Reda, editor of STORES Media, had the opportunity to chat with Hurd at Oracle's recent CrossTalk event.

Cross-channel experiences are vital to customer experience. Recent customer experience studies of retail executives - by Oracle Corp. and Tata Consultancy Services - show that to 50% and 47% of respondents, respectively, cross-channel experiences are vital to providing overall customer experience.

Survey: Amping up tech spending - Internet Retailer exclusive survey results find that in the next year most online retailers will spend more on technology, with many focusing on applications that will help them acquire customers and please mobile shoppers

Hosting a cross-industry event like this one isn't easy and Oracle nailed it. A galvanizing topic was the overarching inter-industry trend that no one could have predicted just ten years ago; the "consumerization" of customer-centric industries like telecom, healthcare, and utilities. During a Customer Experience general session panel moderated at the conference by Oracle Retail SVP and GM Mike Webster, I found myself reflecting on the fact that Chris Hall CIO at prepaid mobile leader 2degrees, Penni McLean-Conner, Chief Customer Officer and SVP at Northeast Utilities, Gwen O'Keefe, VP of Analytics and Chief Medical Informatics Officer at Group Health Cooperative were all taking cues from Stage Stores CIO Steven Hunter, subject of our March feature story.