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Attendees at the 2012 National Retail Federation convention in  New York who donate $20 to The Retail Orphan Initiative (RetailROI) will take home a Build-A-Bear Teddy Bear. In an initiative designed to raise funds for charities sponsored by RetailROI, Oracle is providing 2,000 Build-A-Bear Teddy Bears dressed in a custom RetailROI t-shirt at its booth on the exhibit floor (booth #1319).

A growing list of retail solution providers are assisting in RetailROI's charitable efforts ...Noteably, Oracle Retail purchased 2,000 bears from Build-a-Bear and sold them for $20 donations on the show floor at the Javits. More than 800 bears were purchased during show hours, raising more than $16,000 in charitable donations. The remaining bears were donated to children's organizations around the country.