Oracle experts continues to investigate the revenue potential of beacons, particularly in retail. John Yopp, senior manager Retail Global Business Unit at Oracle, runs a research lab focused on future use cases for shoppers. Yopp contends that one big appeal of beacons is that they are easy to integrate with and inexpensive
Oracle experts continues to investigate the revenue potential of beacons, particularly in retail. John Yopp, senior manager Retail Global Business Unit at Oracle, runs a research lab focused on future use cases for shoppers. Yopp contends that one big appeal of beacons is that they are easy to integrate with and inexpensive