Why Consumers' Reshaped Shopping Journeys Require A 'Back To Basics' Retail Strategy | ... - 0 views
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Oracle Retail on 08 Feb 16...even as today's retail world becomes more complex, the calm at the center of this storm is a return to retailing basics: laying down an IT foundation that automates a number of critical business processes, so that retailers can deliver to both consumers and associates the services they need, when and how they need them.