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The emergence of constant customer connectivity, as well as cloud platforms that eliminate the need for centralized physical infrastructure, have radically changed retailing. The enterprise is now a distributed, virtual environment where retailers are constantly receiving, analyzing and reacting to real-time customer experience data in order to deliver an optimal omnichannel experience. Core solutions still play a vital role, but are now also configured around serving the real-time needs of the customer. Jill (Puleri) Standish, senior VP and general manager of Oracle Retail, recently spoke with Chain Store Age about how retailers can best leverage cloud-based, leading-edge technologies to thrive in this new environment.

...Just recently, I had the opportunity to talk to Jill (Puleri) Standish, SVP and GM, Oracle Retail Global Business Unit, about the tech giant's newest product launch, and in true Oracle fashion, it's big. At the show, Oracle will unveil a new release of its entire suite of Oracle Retail solutions...

"The consumer is digital, the household is 'virtual'. Smarter consumers demand smarter retailers who are looking into multi-channel customer service. Oracle is committed to helping retailers create and innovate, to strengthen relationships with new and returning customers," said Jill (Puleri) Standish, senior vice president and general manager, Oracle Retail. "We will continue to deliver the solutions that make this possible for retailers of all sizes and segments."

If customers aren't confident the item is in stock or available for delivery by a certain date, a single click will take them to a competitor. How can any retailer win under these circumstances?

If customers aren't confident the item is in stock or available for delivery by a certain date, a single click will take them to a competitor. How can any retailer win under these circumstances?