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"Retailers know that they need to be focused on pleasing the individual in order to be successful in what is called the "Era of the Individual - Era Of I," according to Oracle's recent survey of 300 C-level executives across a number of industries. And "I" includes employees as well as customers. But although executives across industries acknowledge the importance of the individual, just 13% of retailers gave themselves an "A" grade for these efforts (more than 50% gave themselves a "C" grade), as noted in the survey report, titled: The Era I Enterprise: Ready For Anything."

"Retailers know that they need to be focused on pleasing the individual in order to be successful in what is called the "Era of the Individual - Era Of I," according to Oracle's recent survey of 300 C-level executives across a number of industries. And "I" includes employees as well as customers. But although executives across industries acknowledge the importance of the individual, just 13% of retailers gave themselves an "A" grade for these efforts (more than 50% gave themselves a "C" grade), as noted in the survey report, titled: The Era I Enterprise: Ready For Anything."