Omni-channel growth and international expansion are fueling investment in technology that connects the entire retail organization with the consumer in both virtual and physical environments
Like the other Oracle Retail Analytics modules, the new application is optimized to run on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Built on Oracle Business Intelligence Enterprise Edition, the solutions can deliver reports to mobile devices and desktops in a variety of formats.
Oracle introduced Oracle Retail Customer Analytics, a new business intelligence solution designed to help retailers better understand what drives their customers' purchasing decisions..."The key to improving the customer experience is to understand the customer," said Greg Girard, Program Director, Merchandise Strategies, IDC Retail Insights. "Analytic solutions that help retailers gain insight into their customers' buying patterns lay the foundation for a deeper understanding and make it possible to create a personalized shopping experience while optimizing profitability."