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Twitter, Facebook, and social activism : The New Yorker by Malcolm Gladwell

Social Media wird in zwei Jahren auch in mehr als 80% der deutschen Firmen Einzug gehalten haben. Die USA sind in Sachen Internet 2-3 Jahre voraus. Ein guter Grund, sich anzusehen, wie die großen Firmen und Organisationen auf der anderen Seite des Atlantiks ihre eigenen Richtlinien für den Umgang mit dem Social Web zurecht gelegt haben. Read more: http://www.digitalpublic.de/25-social-media-guidelines#ixzz0hIaYrz95

Many of the clients I've been consulting for have interesting notions about social media. One common idea is that social media is an ongoing effort and doesn't conform to normal lifecycle rules.

Keeping college students and their professors connected through social media outlets could be key in boosting graduation rates, education technology experts said during a panel discussion at Social Media Week in New York.

& Online Reputation Management. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites.  With the unless number of social content sharing sites out there, it can be hard to manage what people are saying about you and your brand.  That is why there are a number of social media monitoring tools out there that will allow you to hear what people are saying, help you interact with these people, and analyze trends.

Lesen Sie im Social Media Report, wie Social Media effektiv und einfach in moderne Kommuni- kation eingebunden werden kann.

These social media toolkits are meant to be short, digestable documents that will help guide you as you undertake your own social media efforts. As always, please feel free to contact us if you have any questions.

A large majority of the American people consistently support the following agenda: Tax the rich and corporations End the wars, bring the troops home, cut military spending Protect the social safety net, strengthen Social Security and improved Medicare for all End corporate welfare for oil companies and other big business interests Transition to a clean energy economy, reverse environmental degradation Protect worker rights including collective bargaining, create jobs and raise wages Get money out of politics

A recent study from Ruder Finn revealed that Americans are spending nearly three hours per day on their mobile phones. And what are they doing there? Educating themselves, conducting business, managing finances, instant messaging, emailing? All of the above, as it turns out, and then some. But perhaps the most interesting finding from the new data is the fact that more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. http://www.prnewswire.com/news-releases/new-study-shows-intent-behind-mobile-internet-use-84016487.html

Social media is becoming viewed as a relevant part of journalistic research, study reveals.

Facebook has announced that it now has 400 million active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year for the social media giant.

Best of TED Talks on Social Media

As we traverse to a new decade, here are seven takeaways to help small, medium and large agencies use social media to be more transparent, participatory and collaborative. Take what you can use.

Kritischer Analyse über die persönlichen Grenzen von social media von Karsten Sauer. 

How to introduce Social Media in a company.

Die möglichen Nachteile von Social Media spürt zur Zeit der Schweizer Lebensmittelriese Nestlé am eigenen Leib, die Facebook Fanpage von Nestlé wurde durch eine geschickte Social Media Kampagne von Greenpeace zum Kriegsschauplatz. 

As a voice at the megaphone of the Portland protest said, "The United States does not have a deficit problem. The United States has a revenue problem." According to a 2008 report by the Government Accountability Office, 25 percent of the biggest corporations pay no federal income tax. B of A, the recipient of $45 billion in bailout funds, shuttles its would-be tax dollars into 115 offshore tax havens. Meanwhile, budget deficits are cited as justification for pay freezes for public workers and cuts to heating assistance programs, Social Security, and other social safety nets.

The Occupy Wall Street movement is well into its second week of operation, and is now getting more attention from media as well as from people planning similar actions across the country. This is a promising populist mobilization with a clear message against domination by political and economic elites. Against visions of a bleak and stagnant future, the occupiers assert the optimism that a better world can be made in the streets. They have not resigned themselves to an order where the young are presented with a foreseeable future of some combination of debt, economic dependency, and being paid little to endure constant disrespect, an order that tells the old to accept broken promises and be glad to just keep putting in hours until they can't work anymore. The occupiers have not accepted that living in modern society means shutting up about how it functions. In general, the occupiers see themselves as having more to gain than to lose in creating a new political situation - something that few who run the current system will help deliver. They are not eager for violence, and have shown admirable restraint in the face of attack by police. There may be no single clear agenda, but there is a clear message: that people will have a say in their political and economic lives, regardless of what those in charge want. Occupy Wall Street is a kind of protest that Americans are not accustomed to seeing. There was no permit to protest, and it has been able to keep going on through unofficial understandings between protestors and police. It is not run by professional politicians, astroturfers, or front groups with barely-hidden agendas. Though some organizations and political figures have promoted it, Occupy Wall Street is not driven by any political party or protest organization. It is a kind of protest that shows people have power when they are determined to use it. Occupy Wall Street could be characterized as an example of a new type of mass politics, which has been seen in

It's hard to think of another time when there has been such a gulf between intellectuals and activists; between theorists of revolution and its practitioners. Writers who for years have been publishing essays that sound like position papers for vast social movements that do not in fact exist seem seized with confusion or worse, dismissive contempt, now that real ones are everywhere emerging. It's particularly scandalous in the case of what's still, for no particularly good reason, referred to as the 'anti-globalization' movement, one that has in a mere two or three years managed to transform completely the sense of historical possibilities for millions across the planet. This may be the result of sheer ignorance, or of relying on what might be gleaned from such overtly hostile sources as the New York Times; then again, most of what's written even in progressive outlets seems largely to miss the point-or at least, rarely focuses on what participants in the movement really think is most important about it. As an anthropologist and active participant-particularly in the more radical, direct-action end of the movement-I may be able to clear up some common points of misunderstanding; but the news may not be gratefully received. Much of the hesitation, I suspect, lies in the reluctance of those who have long fancied themselves radicals of some sort to come to terms with the fact that they are really liberals: interested in expanding individual freedoms and pursuing social justice, but not in ways that would seriously challenge the existence of reigning institutions like capital or state. And even many of those who would like to see revolutionary change might not feel entirely happy about having to accept that most of the creative energy for radical politics is now coming from anarchism-a tradition that they have hitherto mostly dismissed-and that taking this movement seriously will necessarily also mean a respectful engagement with it. I am writing