Why Every Brand Needs an Open API for Developers - 1 views
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With APIs, you let other developers do your R&D for you. The benefit? You get development at scale with minimal investment. You effectively outsource risk because failures don’t cost you anything.
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It’s easy to envision how brands whose core business revolves around technology or data could make use of an API
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By providing access to that value through an API, they would allow the delivery of that value to spread exponentially.