From an official and public service point of view information providers want openness biased towards information access. One tends to encourage participation, but this is understood as mechanisms facilitating feedback, not as tools making the public producers of content. From a commercial point of view information providers also want to facilitate easy access, but these actors also have strong interests in encouraging openness with users acting as producers of content. These actors are more likely to develop an understanding of the “quality of information” with a bias towards information’s ability to appeal and engage an audience
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