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« Previous post Next post » November 22 2007 The Secret Strategies Behind Many “Viral” Videos Dan Ackerman Greenberg 443 comments » Update: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine. When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy - videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. - videos with millions and millions of views. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.

Thou Shalt Find It Impossible to Live Like the Bible Tells You to By Anneli Rufus, AlterNet. Posted November 17, 2007. Author A.J. Jacobs spent a year trying to follow the 600+ laws he found proscribed in the Bible, and concluded he's doomed to live in sin. Tools EMAIL PRINT 84 COMMENTS The Year of Living Biblically by A.J. Jacobs (Simon & Schuster, 2007) Share and save this post: Also in Rights and Liberties Indicted! Barry Bonds Is a Perfect Distraction from Real Events Dave Zirin Striking Nurses in W. Va are Met With Intimidation, Harassment and Car Fires! Richard Negri Hillary Auditions to Be a Feminist John Wayne Susan Faludi Democracy Belongs in the Workplace, Not Just in the Voting Booth Omar Freilla Gay? U.S. House Says That's Okay Deb Price More stories by Anneli Rufus Rights and Liberties RSS Feed Main AlterNet RSS Feed Get AlterNet in your mailbox!   Advertisement border-style: solid; border-color: rgb(216, 216, 216); border-width: 0pt 1px 1px; p

#1Thou Shalt Find It Impo >

If you take Wikipedia as seriously as it takes itself, this is a huge problem. The site is ostensibly devoted to democratic consensus and the free exchange of ideas. But whether or not you believe in the holy law of Web 2.0, Wikipedia is tearing at the seams. Many of its core contributors are extremely unhappy about Durova's ill-advised ban and the exposure of the secret mailing list, and some feel that the site's well-being is seriously threatened. In a post to Wikipedia, Jimbo Wales says that this whole incident was blown out of proportion. "I advise the world to relax a notch or two. A bad block was made for 75 minutes," he says. "It was reversed and an apology given. There are things to be studied here about what went wrong and what could be done in the future, but wow, could we please do so with a lot less drama? A 75 minute block, even if made badly, is hardly worth all this drama. Let's please love each other, love the project, and remember what we are here for." But he's not admitting how deep this controversy goes. Wales and the Wikimedia Foudation came down hard on the editor who leaked Durova's email. After it was posted to the public forum, the email was promptly "oversighted" - i.e. permanently removed. Then this rogue editor posted it to his personal talk page, and a Wikimedia Foundation member not only oversighted the email again, but temporarily banned the editor. Then Jimbo swooped in with a personal rebuke. "You have caused too much harm to justify us putting up with this kind of behavior much longer," he told the editor. The problem, for many regular contributors, is that Wales and the Foundation seem to be siding with Durova's bizarre behavior. "I believe that Jimbo's credibility has been greatly damaged because of his open support for these people," says Charles Ainsworth. And if Jimbo can't maintain his credibility, the site's most experienced editors may not stick around. Since the banhammer came down, Bang Bang hasn't edited a lick.

Community, as in freedom. This is an answer to Tony Curzon Price's article about the need for scarcity.After a few opening shots, Tony puts forward the following argument: “The commons have always been sustained by communities, and the digital commons, embodied in the iCommons movement, will be the same. Communities both pay for and give life to endeavours in the public space. They supply both sense and cents.”

The victims of "post-colonial sequestration", by contrast, failed to make it past the barrier of independence and international recognition. Instead they fell into a state of half-recognised, but contested, existence. After the war of 1948-49 the "Palestine question" disappeared almost entirely from the international scene, only to re-emerge with the defeat of the Arab armies in the six-day war of 1967. Tibet too has undergone long years of neglect in the international arena, punctuated by periodic (and notably near-half-century) reincarnations of interest: the bloody British occupation of Lhasa in 1904-05, the insurrection against Chinese rule and flight of the Dalai Lama in 1959, and now the uprising of March 2008 (see Gabriel Lafitte, "Tibet: revolt with memories", 18 March 2008).

My Genome, Myself: Seeking Clues in DNA function getSharePasskey() { return 'ex=1353214800&en=835081fc6a0a7ff1&ei=5124';} function getShareURL() { return encodeURIComponent('http://www.nytimes.com/2007/11/17/us/17dna.html'); } function getShareHeadline() { return encodeURIComponent('My Genome, Myself: Seeking Clues in DNA'); } function getShareDescription() { return encodeURIComponent('For as little as $1,000 and a saliva sample, customers of an infant industry will be able to learn what is known about how their biological code shapes who they are.'); } function getShareKeywords() { return encodeURIComponent('Genetics and Heredity,DNA (Deoxyribonucleic Acid),Medicine and Health,Genetic Engineering,Computers and the Internet,23andMe'); } function getShareSection() { return encodeURIComponent('us'); } function getShareSectionDisplay() { return encodeURIComponent('The DNA Age'); } function getShareSubSection() { return encodeURIComponent(''); } function getShareByline() { return encodeURIComponent('By AMY HARMON'); } function getSharePubdate() { return encodeURIComponent('November 17, 2007'); } Sign In to E-Mail or Save This Print Single Page Reprints ShareDel.icio.usDiggFacebookNewsvinePermalink writePost(); By AMY HARMON Published: November 17, 2007 The exploration of the human genome has long been relegated to elite scientists in research laboratories. But that is about to change. An infant industry is capitalizing on the plunging cost of genetic testing technology to offer any individual unprecedented — and unmediated — entree to their own DNA.

Martin Stabe must be on performance enhancing drugs - his posting levels are through the roof. It’s all good stuff, especially on the Richard Sambrook vs. Andrew Keen showdown at the Frontline. Keen’s new media vs. old media gamble is that infamy as the blogosphere’s contrarian punchbag will help sell his book. (Jeff Jarvis memorably called Keen’s bluff in this post.)

To be sure, the desire to live in a modern society and to be free of tyranny is universal, or nearly so. This is demonstrated by the efforts of millions of people each year to move from the developing to the developed world, where they hope to find the political stability, job opportunities, health care, and education that they lack at home. But this is different from saying that there is a universal desire to live in a liberal society – that is, a political order characterized by a sphere of individual rights and the rule of law. The desire to live in a liberal democracy is, indeed, something acquired over time, often as a byproduct of successful modernization.

The EU’s attempt to transcend sovereignty and traditional power politics by establishing a transnational rule of law is much more in line with a “post-historical” world than the Americans’ continuing belief in God, national sovereignty, and their military.

Outside powers like the US can often help in this process by the example they set as politically and economically successful societies. They can also provide funding, advice, technical assistance, and yes, occasionally military force to help the process along.

Beans, Blogs, and Feeds Four basic conditions? That's all you got, Surowiecki? Your conditions have just met their match: bloggers are a wise crowd. Diversity of opinion - That's a no-brainer. Bloggers publish hundreds of thousands of posts daily, each one charged with its author's unique opinion. Independence of members - Except for your friends saying "You've got to blog about that!" bloggers are not controlled by anyone else. Decentralization - There is no central authority in the blogosphere; publish your blog anywhere you want with any tool you want. A method for aggregating opinions - Blog feeds make aggregation a snap and there is no shortage of services that take advantage of that fact.

Does the lone bird see the cohesive beauty of the flock? It doesn't matter because this fact remains: the whole is greater than the sum of all it's parts. As a blogger, you are both an individual force and a neuron in the giant, interconnected mind that is the blogosphere. Yes, it sounds like a bad sci-fi movie, but it's all true.

Wow. Tony, thanks so much for taking the time to comment on my post!! I didn’t say so in the original posy but wanted to comment on the stones it took to pen an article that flies so much in the face of “revolutionary orthodoxy”. I agree with you that the situation of the republished articles is different from a straight up barter in as much as a barter arraignment is usually (always?) entered consciously. What you described in “Scarcity” is more of an “accidental” value transaction and so more difficult to quantify.

The core budget for 2008 is expected to be $481.4 billion, compared with $441.5 billion for 2006; but the "supplemental" requests to cope with the conflicts in Iraq and Afghanistan push the figures even higher - from a total budget of $557.3 billion in 2007 to $645.6 billion in 2008.

injured in combat now exceed 23,000 (at least 10,000 of them seriously so). The effects of non-combat injuries, and of mental and physical ill-health, have required at least 20,000 troops to be evacuated from combat-zones to the United States. Many thousands more come to experience post-traumatic stress disorders.

People who read the newspaper online have a far less favorable opinion of network and local TV news programming than do people who read the print version, and also have a somewhat less favorable view of the daily newspaper they are most familiar with. But consumers of online newspapers feel far more favorably toward large nationally influential newspapers, such as the New York Times and the Washington Post.

And by more than three-to-one (73%-21%), the public feels that news organizations are "often influenced by powerful people and organizations," rather than "pretty independent."

However, even two-thirds of liberal Democrats (67%) say the news media is more motivated by a desire to expand audience than informing the public. People who have attended college are more likely than high school graduates to say that the press mostly seeks to attract the biggest audience. And 85% of those who cite the internet as a main source believe that news organizations are mostly motivated by a desire to expand their audience, rather than to inform the public.

It tries to authorize sharing and reuse — not within a commercial economy, but within a sharing economy. It tries to do so in a way that wouldn't trigger at least most non-copyright rights (though again, most is not all -- a CC BY-NC licensed photograph by a voyeur still violates rights of privacy, for example). And it tries to do so in a way that protects the copyright owner against presumptions about the waiver of his rights suggested by posting a work freely.

Pogue wrote what the company told him to. This is the trouble with exclusives. Pogue wrote a glowing review, ahead of the product's launch, and then looked like a fool when the company's website -- which Pogue hadn't seen, since it was scheduled to launch the same day as his exclusive review came out -- posted very different prices than were in print.

mars/avril 2007 Effervescences religieuses dans le monde

He has publicly fixed his own limits to the French-American alliance - by pushing for stronger measures against global warming

Nicolas Sarkozy evidently wishes to avoid appearing as subservient to Washington as, for instance, Tony Blair was. #1He has publicly fixed his own limits to the > French-American alliance - by pushing for stronger measures against global warming >