Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface.
The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app's deployment across platforms (Web, Android, iOS, etc.), add additional services (social, push notifications, authentication, etc.), and even track analytics within an easy-to-use dashboard.
In short, it's a comprehensive platform that makes building apps with Web technologies, like HTML5 and JavaScript, not just possible, but easy, straightforward and fast.
The company was co-founded by Ruby on Rails Core Team member Carl Lerche, Ruby on Rails, jQuery and SproutCore Core team member Yehuda Katz, and Charles Jolley, formerly the JavaScript Frameworks Manager for Apple. At Apple, Jolley worked on Apple's Web products like MobileMe and iCloud. He's also the creator of the open source JavaScript framework, SproutCore, which powered Apple's Web services and is now a key part of the Strobe platform.
In addition to SproutCore, Strobe also uses PhoneGap, the popular HTML5 app platform. PhoneGap lets developers author apps using Web technologies then deliver them in a native wrapper to the iTunes App Store, Android Marketplace and other app stores. It also happens to integrate nicely with SproutCore.
There is a never ending debate about which platform is best: Android, iPhone, Palm, BlackBerry, Windows Mobile, or Symbian. But what if the correct answer is … JavaScript? Is this a joke? Not according to an open source project named PhoneGap.