The top 10 reasons your mobile learning strategy will fail [13Apr11] - 0 views
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While the focus of this post is not specifically Apple or the iPad, it’s almost impossible to talk about successful mobile strategies without recognizing that the iPad has created a transitional moment for the Learning & Development world. The reasons why have been the subject of countless blog posts, but I think DreamWorks founder Jeffrey Katzenberg, in this video from TechCrunch, says it best:
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“[The iPad] it’s the first device that actually is a reflection of me – or us. It’s so revolutionary that it’s no longer about me adapting myself to somebody else’s set of programmings or the way in which a device is going to engage. It is the reverse. It is as though I’m looking in a mirror.”
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While it took the iPad to make learner-controlled content a reality, this level of flexibility is now the gold standard for delivery to any device, be it tablets, smart phones or any number of performance support devices.
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For learning organizations, the clear challenge to meet this gold standard in their frenzied rush to mLearning will be to NOT repeat the mistakes that were made in the move from classroom to on-line training.
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mobile workers are not committed to any one mobile device, leveraging notebooks as much as they do smartphones and more than tablets.
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8. Forego XML – again. If you don’t believe that open, platform-neutral XML is critical for mobile learning, I’m not going to try to convince you. Instead, take a look at this TED Talk clip from Richard Baruaniuk, the founder of Connextions.