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Adshel incorporates Near Field Communications into Coles ads - mUmBRELLA [29Sep11] - 0 views

  • Adshel has launched what it claims to be the first outdoor advertising campaign in Australia where consumers can connect via wi-fi or by tapping their phone to receive more information about the advertised product.
  • The two-week campaign for Coles gives Melbourne commuters the option to download a video cookbook by celebrity chef Curtis Stone by using Near Field Communications, the technology used in Visa Paywave and Mastercard Paypass, or by connecting their smartphone to Wi-Fi. 
  • Earlier this week the Communications Council called for mobile phone manufacturers to incorporate NFC in future handsets.
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New research breakthrough will boost optical networks [21Jun11] - 0 views

  • A research team at the Chalmers University of Technology in Sweden has come up with a new optical amplifier that can help boost the efficiency of backhaul optical networks, a move that could have a big impact on the overall economics of bandwidth.
  • Chalmers’ new breakthrough is more efficient and allows optical signals to be sent over longer distances 4,000 kilometers as opposed to 1,000 kilometers – which in turn would make the cost of building and operating the networks cheaper.
  • “The entire optical telecom industry is our market. But the technology is generic, and scalable to other wavelengths like visible or infrared light, which makes it attractive in areas such as measurements, spectroscopy, laser radar technology and any applications where detection of very weak levels of light is essential”, says Peter Andrekson.
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Newswire / Millennial Net, Inc. Receives Best Application of Wireless Sensor Networks A... - 0 views

  • “Wireless sensor networks are the enabling technology for key applications in defense, health care, home and industrial automation and energy management. Technology leaders have recognized this fact and are providing high end application solutions for their customers based on advanced WSN technology. The Millennial Net Energy Management System which includes LEM energy sub meters, wireless pneumatic thermostats and numerous other devices allow for monitoring and control of commercial, public and light industrial buildings of several hundred thousand square feet with unprecedented scalability and reliability, leading to substantial energy savings and ROIs of around 1 year,” said Dieter Schill, President and CEO of Millennial Net.
  • This gateway connects the networked devices to existing Building Management System via BACnet or communicates with hosted internet-based application for monitoring and control. The devices are designed to work with legacy HVAC systems, fixtures, and appliances, making it unnecessary to upgrade HVAC equipment to save energy. Energy savings are achieved by improved compliance and energy policy enforcement.
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Qualcomm: Augmented Reality glasses a long way off [28Jun11] - 0 views

  • When it comes to mobile Augmented Reality technology, Qualcomm is the top dog. The San Diego company has the biggest AR R&D unit in the world and the message from its recent Uplinq conference in California was clear - it thinks that AR is going to play a significant role in shaping the mobile media horizon.
  • Qualcomm's senior director of business development Jay Wright
  • "For Qualcomm, we think the technology is interesting, we follow it closely but it's not on our near to mid-term horizon. This is beyond the five to eight year window," he said.
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  • "There's a huge technology challenge in just getting stuff small enough so as you can have displays in front of your eyes," he said.
  • He too admitted though that AR eyewear needed "to be socially acceptable and desirable" though and that the technical challenges were great. "It has to be a low level interface,” he stressed. "We don’t want pe
  • ople to get run over while totally immersed in the sky or the trees or something else."
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How IT Can Empower Your Employees [25Oct11] - 0 views

  • What do smartphones, tablets, and self-service business information tools have in common? All three are on high-growth trajectories for enterprise adoption. In a new report issued last week by Forrester Research called called TechRadar For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011, it shows how these and others have taken over the enterprise. It is the classic IT problem. As Gene Leganza writes in the introduction, "Mobile, social, video, and cloud Technologies give individuals tremendous access to information and resources. Employees can become the best source of innovation and the breakthrough ideas that CxOs are hungry for. But as employees become empowered, central IT begins losing control of the technology strategy."
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The man making Terminator vision real: Vuzix CEO Paul Travers talks future display tech... - 0 views

  • Last week, video eyewear maker Vuzix announced (pdf) that it has partnered with cell phone maker Nokia to produce the next generation of see-through near-eye display (NED) glasses. The glasses will use Exit Pupil Expanding (EPE) optics technology developed by both Vuzix and Nokia.Vuzix, which has been developing display technologies for the military since 1997, credits itself with creating the consumer video eyewear market, which it did in 2005 with the release of the V920 glasses. 
  • Nokia-enhanced NED glasses
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Merging the Digital and Virtual Worlds | Product Design and Development - 0 views

  • Putting sensors and actuators in everything from homes and cars to shoes and coffee cups promises to make our daily lives easier, safer and more efficient. But such 'ambient intelligence' requires a merger of the virtual and digital worlds. EU-funded researchers in the Sensei project are bridging the gap and their results are already leading to 'smart cities' being set up all over Europe.
  • 'Today, the internet world is a virtual world of data mostly stored and accessed from servers,' says Dr Hérault. In the future, we will have an 'Internet of things' in which a multitude of things in the real, physical world will be digitised continuously: in many situations, we won't just be asking web servers for data, we will be asking sensors in everyday objects for data, he suggests. 'We need to understand how best to interconnect the real world and the virtual world.' 
  • An open service interface that uses semantic information to process data means that information is accessible and understandable to both humans and machines.  'You could ask, for example, "What is the temperature on Oxford Street?" The system would decode that semantic information, access sensor networks on Oxford Street that have temperature sensors, check the reliability of each network with regard to information quality, and return an answer,' Dr Hérault explains. 
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  • Within the Sensei architecture, each sensor and actuator network is conceived as an 'island' that, through an interface middleware, can be connected to the overall system and can publish data independently of the technologies they are using or the type of information involved. An island could be a home, a bus station, a car or your own personal network of smart clothing and mobile devices. From a privacy and security perspective, each user is able to control which type of information they wish to share and with whom. 
  • 'If we are going to deploy billions of wirelessly interconnected sensors and actuators, the impact in terms of energy consumption and carbon footprint could become very significant. It is thus very important to develop sensors and actuators able to scavenge energy from their environment and communicate with ultra-low power energy consumption,' Dr Hérault says. 
  • Efficient sensors, operating within the Sensei architecture and coupled with technology developed in a parallel EU-funded project 'Wireless sensor network testbeds' (Wisebed), are already in the process of making their real world debut. As part of the 'SmartSantander' initiative, a follow-up project to Sensei, 12,000 devices are being deployed in the northern Spanish city of Santander over the coming year. In a first implementation they will be used to monitor available parking places and inform drivers about where there is space available, helping to smooth the flow of traffic in the city and reduce pollution. 
  • In this project, sensor and actuator networks will be set up in Santander to provide smart street lighting, dimming the lights to save energy when there is no one on the street, for example, and turning them up if some kind of incident or increased activity is detected. In Aarhus, the main focus will be to collect data about the water and sewage infrastructure, shape the information and use it in an intelligent and autonomous way. In Berlin, partners are working on the development of 'intelligent waste baskets' in order to optimise waste management. The Trento partners, meanwhile, are focusing on the development of intelligent water management in order to improve the utilisation of water for both drinking and energy generation in mountain areas. In Birmingham, transport infrastructure and services, including trams, buses, roads, cycle paths and walkways, will be optimised leading to streamlined transitions between modes, time saving and greater efficiency across the board. 
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Innovation Excellence | Web 3.0 - Innovation Nightmare or Disruptive Catalyst? - 0 views

  • Perhaps you’ve recently read about the Tampa Bay Lightning’s innovative chip-embedded jerseys. Blending physical gamification techniques such as a special badge to denote a certain level of status – in this case a season ticket holder – and embedded chip technology in the patch that issues those donning the jersey automatic discounts on concessions and merchandise while at the arena, the Lightning have a bona fide innovation hit on their hands. As a marketing ploy, you can not argue with the success of this experiment. As a technological innovation, what you see here – a piece of connected clothing – is just a rudimentary beginning of Web 3.0.
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    a rudimentary beginning of Web 3.0
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Microsoft: Windows Phone already supports NFC - Neowin.net [10Dec11] - 0 views

  • The arrival of NFC in handsets has been talked about since the world was young, but big steps are finally being taken towards making its availability more widespread. Samsung’s new Galaxy Nexus device supports NFC through Google Wallet; RIM and Telefónica recently announced a new trial of the technology in Europe next year; and America’s big three networks have formed the ISIS alliance to enable a common architecture for NFC mobile payments.
  • There have been rumours that Microsoft is working on an NFC payment platform to rival Google Wallet, while this week, it was suggested that NFC will soon play a part in how Microsoft devices communicate with each other. Coleman didn’t spill the beans on any specifics, but did say that “in the not too distant future, there are some exciting things that will be coming through with NFC from Microsoft.”
  • In an interview on Windows Phone with TechRadar, Will Coleman, product manager at Microsoft UK, said that “NFC is supported by it, but needs to be enabled by the OEM. So if any [manufacturer] wants to enable it, that can be done by all means.”
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  • When Nokia launched its new Lumia 710 and 800 handsets in October, it was widely expected that these devices would be the first Windows Phones to support NFC. Nokia had all but confirmed this itself when, last year, it stated that all of its 2011 smartphones would include NFC support.
  • Keith Varty, Nokia’s head of apps and partnerships, stated: “We need to get a [Windows Phone] device into the marketplace with NFC capabilities, and when we do we can really start to showcase our services.”
  • So it looks like we’re still at the stage of NFC’s development where the best is yet to come, but with the pace of development finally accelerating across the industry, it appears that we won’t have too much longer to wait. How long Windows Phone users have to wait for NFC is a different matter - with the confirmation that the technology is already supported by the OS, the decision to launch devices with it on board now rests solely with the manufacturers.
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Eye Tracking Could be the Next Natural User Interface - 0 views

  • That's what a Danish startup called Senseye claims to be doing; they say they've got software for Android that uses the front-facing camera to track a user's eye movement and then uses that to control what happens on the phone's screen. They're not alone in working on doing that kind of work, either. Eye tracking could be a big new way that users interact with their devices.
  • If the company can really pull this off, Senseye could join the ranks of Microsoft's Kinect, Surface and the touchscreen mobile devices in what people are calling the Natural User Interface (NUI). A Swedish company called Tobii announced in-car eye tracking technology this week as well and these aren't isolated innovations.
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Livestreaming Journalists Want to Occupy the Skies With Cheap Drones [06Jan11] - 0 views

  • 25-year-old Tim Pool — an internationally known journalist who attracts tens of thousands of viewers to his live-stream broadcasts from Occupy Wall Street protests in New York, DC, LA and other cities. (His feeds and archival footage are also aired on mainstream networks such as NBC.) He and his partners hope that the toy chopper — the $300 Parrot AR Drone — will be one step toward a citizen-driven alternative to mainstream news.
  • Along with “general assembly” and “99 percenters,” Occupy Wall Street has brought the phrase “live streaming” to the forefront. Rising-star reporters — known best by their Twitter and Ustream handles — such as Pool (timcast) in New York City and Spencer Mills (oakfosho) in Oakland are passionate, deeply embedded correspondents who provide live video reporting – sometimes lasting a dozen hours or more – of protests, general assemblies and other Occupy events. Instead of using a satellite truck, they broadcast live “TV” coverage from 3G- and 4G-equipped smartphones over video networks such as Ustream.com and Livestream.com.
  • The AR Drone is the first toy that came out,” said Sam Shapiro, a 24-year-old programmer from Brooklyn who’s helping Pool hack together an airborne news network.
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  • Having thoroughly figured out how to cover giant events from ground level, they are now exploring ultra-cheap alternatives to the hundreds of thousands of dollar news choppers used for aerial reporting of big events like protest marches and police clashes. In the process, the video bloggers are discovering both how far low-cost consumer technology has come and how much farther it needs to go.
  • Built-in Wi-Fi allows control from an iPhone or Android phone. The Wi-Fi also beams back moderate-resolution (640-by-480-pixel) video to the phone
  • Introduced in 2010, the one-pound styrofoam craft has four rotors and a plethora of sensors to keep it stable and navigable. In some ways, it resembles an iPhone, with accelerometers and a gyroscope to measure movement and location, for example. Parrot says that it can fly 50 feet high, up to 11 miles per hour and stay aloft for about 12 minutes on a charge.
  • Shapiro tracked down a European hobbyist group that had written its own software, called Javadrone, from scratch “and did a much better job of it.” Pool first used the AR Drone, which he’s dubbed the Occucopter, in December to cover a New York City rally for immigrant rights, but he said that the video from that attempt was unusable. He also made a test-run at Occupy Albany. Pool expects his first coverage with the new software and high-quality video will be at the Occupy Congress action on January 17 in Washington, DC.
  • the AR Done isn’t in his long-term plans due to its clear limitations. “You need perfect weather. It just doesn’t weigh enough,” said Shapiro.
  • Pool and Shapiro are already thinking bigger for their projects, and developing better tech to eventually provide to other live stream journalists. “The most important thing is the zeppelin,” said Pool. Basically a big balloon, it will be able to lift a lot of gear with just a little power for the rotors that steer it. And the slow speed is a benefit: It holds the camera steady and won’t suddenly go out of control. In fact, they are trying to build copters that work more like zeppelins.
  • “All it needs to do is hover and take a proper picture.” Instead of relying on constant commands from the ground, the zeppelin and copter will dial in periodically for updates.
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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011 | ClickZ - 0 views

  • The so-called digital wallet made important strides in 2011, sometimes eliminating the logistical need for paper vouchers, mobile apps, QR codes, and even cell phones.
  • At times this transition seems to be sneaking up on us. Earlier this month, thousands of merchants nationwide didn't know they had gained foot traffic and sales thanks to American Express and Foursquare. Amex rewarded consumers who synced their credit cards with their Foursquare accounts with $10 back if they spent the same at local businesses after checking in with the geo-social app. That effort followed up a successful post-Black Friday stint dubbed "Small Business Saturday," when Amex users checking in on Foursquare could get a $25 credit if they spent $25 with a local merchant.
  • Jake Furst, a business development director at New York-based Foursquare, said there was little to no organizational outreach to local businesses. "The merchants didn't necessarily know what was happening as we drove customers to their locations," he explained. "Small Business Saturday was a huge success. We got a ton of interest from Foursquare users and Amex card holders that didn't know about Foursquare yet."
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  • While the aforementioned offers have expired, merchants can set up new Foursquare check-in deals via Amex's "Go Social" self-service center for SMBs.
  • Here's how the Amex-Foursquare marriage works for consumers: Sync Amex card with Foursquare account online. Check in at a location. Tap a "redeem offer" button. Pay with Amex card. Get a Foursquare push notification about the money-back reward (see image) within moments after the card is swiped by the merchant.
  • Swipely has begun working with 150 merchants in Boston, its launch market. The start-up offers consumers the chance to sync a credit card to its loyalty program. From there, whenever they spend money at a participating merchant, they can receive a reward or discount. Swipely supplies local businesses with point-of-sale signage and materials to promote the program.
  • Angus Davis, Swipely CEO, said his product should attract consumers and businesses alike because of its usability. There's no need for a smartphone app, much less a printed voucher, he said, in order for shoppers to get rewarded for retail store visits.
  • "Consumers don't have to change the way they behave in order to check in," Davis said. "Nor do they have to change the way they pay by scanning a QR code [or] using newfangled technology. Our program employs technology that everyone already has and uses."
  • He added, "For the local merchant, the program doesn't require any changes in the store. They don't have to upgrade hardware, install software, implement any special cards, or re-train their staff."
  • The 33-year-old CEO said his company would expand to New York, San Francisco, and other major cities in the first half of the upcoming year. "I do think that 2012 is a very ripe time for disruption," Davis said, "especially as the payment space interacts with Main Street merchants."
  • Other noteworthy developments as digital wallets came into focus during 2011: March/April:Groupon and LivingSocial launch "GrouponNow" and "Instant Deals", respectively, which allow consumers to buy time-sensitive offers with one click on their smart phones. To use the mobile commerce feature, users need to input their credit cards into their daily deals accounts. May 9: Scvngr struck a partnership with American Express to make redeeming LevelUp deals easier for consumers. Amex members who buy the deals need only use their cards while making a purchase to get the discount. As is the case with Swipely, it's not necessary to show the store clerk a paper voucher, barcode, or message on a mobile screen. May 26: Google introduced Google Wallet, which lets consumers pay for Google Offers and other items through their Google account. The Wallet mobile app works with credit card users for Citi, MasterCard, and First Data. Aug. 1: Verizon partnered with Amex to serve as the mobile carrier's digital wallet platform. The telecom was one of the first in its competitive space to create its own digital wallet.
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Home Depot launches mobile payments to streamline checkout - Payments - Mobile Commerce... - 0 views

  • Big box retailer Home Depot is ramping up its mobile strategy by testing a PayPal-enabled mobile payment solution at select stores
  • The news marks Home Depot as the first retailer to sign on with PayPal as part of a bigger initiative from Paypal to bridge online and in-store traffic for retailers. The program has been in use since early December in five Home Depot locations in the United States and utilizes PayPal’s point-of-sale mobile payment service.
  • “Retail is changing with the emergence of these technologies that blur the lines between online and offline,” said Anuj Nayar, director of communications for PayPal, San Jose, CA
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  • “Mobile payments is only one small change that retailers need to compete in with in order to match what consumers are doing in stores, including bar code scanning and price comparing,” he said.
  • Users can either enter their phone number at check-out on a kiosk to have the bill sent to their carrier’s account bill. Consumers can also pay via a PayPal-issued credit card that connects with their phone account number.
  • PayPal is reportedly working with 20 retailers on the initiative and has plans to release the names of other retailers in the following months.
  • The PayPal-enabled program lets consumers pay for items by using the PayPal mobile wallet.
  • Mobile home Home Depot is the first retailer to be announced from PayPal’s new mobile payment solution to help retailers integrate mobile payments at point-of-sale stations.
  • The program also has tentative plans to extend to other Home Depot locations if the test trial is successful.
  • Payment war PayPal has been aggressively pursuing mobile payments recently to claim its piece of the mobile pie.
  • For example, in December PayPal tested a NFC-enabled mobile app in two retail locations in Sweden (see story).
  • Mobile payments are a hot item, but until recently it has been difficult for retailers to get behind the technology.
  • PayPal’s push for mobile payments in 2012 might be a response to Google Wallet, which let numerous retailers and brands in 2011 with mobile payments.
  • However, some experts believe that mobile payments still have a way to go to get consumers on board and will be more driven by NFC-enabled mobile devices.
  • “In the long-term, NFC phones will become more pervasive and normal credit cards will be mobilized,” said Drew Sievers, CEO of mFoundry, Larkspur, CA.
  • Mr. Sievers is not affiliated with PayPal or Home Depot. He commented based on his expertise on the subject.
  • “A mobile payment has to have a very rich incentive for a consumer to latch on to, and merchants need to layer on relevant offers and deals in order for them to stick around,” Mr. Sievers said.
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This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Busines... - 0 views

  • The business climate, it turns out, is a lot like the weather. And we've entered a next-two-hours era. The pace of change in our economy and our culture is accelerating--fueled by global adoption of social, mobile, and other new technologies--and our visibility about the future is declining.
  • Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?
  • Look at the global cell-phone business. Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion, and Motorola. Today, two different companies are at the top of the industry: Samsung and Apple. This sudden complete swap in the pecking order of a global multibillion-dollar industry is unprecedented. Consider the meteoric rise of Groupon and Zynga, the disruption in advertising and publishing, the advent of mobile ultrasound and other "mHealth" breakthroughs (see "Open Your Mouth And Say 'Aah!'). Online-education efforts are eroding our assumptions about what schooling looks like. Cars are becoming rolling, talking, cloud-connected media hubs. In an age where Twitter and other social-media tools play key roles in recasting the political map in the Mideast; where impoverished residents of refugee camps would rather go without food than without their cell phones; where all types of media, from music to TV to movies, are being remade, redefined, defended, and attacked every day in novel ways--there is no question that we are in a new world.
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  • Any business that ignores these transformations does so at its own peril. Despite recession, currency crises, and tremors of financial instability, the pace of disruption is roaring ahead. The frictionless spread of information and the expansion of personal, corporate, and global networks have plenty of room to run. And here's the conundrum: When businesspeople search for the right forecast--the road map and model that will define the next era--no credible long-term picture emerges. There is one certainty, however. The next decade or two will be defined more by fluidity than by any new, settled paradigm; if there is a pattern to all this, it is that there is no pattern. The most valuable insight is that we are, in a critical sense, in a time of chaos.
  • To thrive in this climate requires a whole new approach, which we'll outline in the pages that follow. Because some people will thrive. They are the members of Generation Flux. This is less a demographic designation than a psychographic one: What defines GenFlux is a mind-set that embraces instability, that tolerates--and even enjoys--recalibrating careers, business models, and assumptions. Not everyone will join Generation Flux, but to be successful, businesses and individuals will have to work at it.
  • Digital competition destroyed bookseller Borders, and yet the big, stodgy music labels--seemingly the ground zero for digital disruption--defy predictions of their demise. Walmart has given up trying to turn itself into a bank, but before retail bankers breathe a sigh of relief, they ought to look over their shoulders at Square and other mobile-wallet initiatives. Amid a reeling real-estate market, new players like Trulia and Zillow are gobbling up customers. Even the law business is under siege from companies like LegalZoom, an online DIY document service. "All these industries are being revolutionized," observes Pete Cashmore, the 26-year-old founder of social-news site Mashable, which has exploded overnight to reach more than 20 million users a month. "It's come to technology first, but it will reach every industry. You're going to have businesses rise and fall faster than ever."
  • You Don't Know What You Don't Know "In a big company, you never feel you're fast enough." Beth Comstock, the chief marketing officer of GE
  • Within GE, she says, "our traditional teams are too slow. We're not innovating fast enough. We need to systematize change." Comstock connected me with Susan Peters, who oversees GE's executive-development effort. "The pace of change is pretty amazing," Peters says. "There's a need to be less hierarchical and to rely more on teams. This has all increased dramatically in the last couple of years."
  • Executives at GE are bracing for a new future. The challenge they face is the same one staring down wide swaths of corporate America, not to mention government, schools, and other institutions that have defined how we've lived: These organizations have structures and processes built for an industrial age, where efficiency is paramount but adaptability is terribly difficult. We are finely tuned at taking a successful idea or product and replicating it on a large scale. But inside these legacy institutions, changing direction is rough.
  • " The true challenge lies elsewhere, he explains: "In an increasingly turbulent and interconnected world, ambiguity is rising to unprecedented levels. That's something our current systems can't handle.
  • "There's a difference between the kind of problems that companies, institutions, and governments are able to solve and the ones that they need to solve," Patnaik continues. "Most big organizations are good at solving clear but complicated problems. They're absolutely horrible at solving ambiguous problems--when you don't know what you don't know. Faced with ambiguity, their gears grind to a halt.
  • The security of the 40-year career of the man in the gray-flannel suit may have been overstated, but at least he had a path, a ladder. The new reality is multiple gigs, some of them supershort (see "The Four-Year Career"), with constant pressure to learn new things and adapt to new work situations, and no guarantee that you'll stay in a single industry.
  • "So many people tell me, 'I don't know what you do,'" Kumra says. It's an admission echoed by many in Generation Flux, but it doesn't bother her at all. "I'm a collection of many things. I'm not one thing."
  • The point here is not that Kumra's tool kit of skills allows her to cut through the ambiguity of this era. Rather, it is that the variety of her experiences--and her passion for new ones--leaves her well prepared for whatever the future brings. "I had to try something entrepreneurial. I had to try social enterprise. I needed to understand government," she says of her various career moves. "I just needed to know all this."
  • You do not have to be a jack-of-all-trades to flourish in the age of flux, but you do need to be open-minded.
  • Nuke Nostalgia If ambiguity is high and adaptability is required, then you simply can't afford to be sentimental about the past. Future-focus is a signature trait of Generation Flux. It is also an imperative for businesses: Trying to replicate what worked yesterday only leaves you vulnerable.
  • "We now recognize that external focus is more multifaceted than simply serving 'the customer,'" says Peters, "that other stakeholders have to be considered. We talk about how to get and apply external knowledge, how to lead in ambiguous situations, how to listen actively, and the whole idea of collaboration."
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The Future Of Mobile Payments: Text A Word And Pay For Something - 0 views

  • Imagine a world where by simply texting a word, like "Sandwich" will result in a quick and seamless transaction so you could  go about your day.  Think about how much easier our lives would be if we didn't have to wait in line, handle cash or be turned away from food or beverage if we don't have our wallets in hand
  • What if texting wasn't just meant for communication, but also designed for transaction?
  • Today, most people take more precautions about carrying their mobile devices than carrying their wallets or purses.
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  • The new question is: if your house is on fire what do you grab, your wallet or your phone?
  • I bet the answer is an overwhelming "phone", since we do almost everything with our mobile devices and very soon we won't be needing a wallet.
  • Our vision at Seconds is to make it easier for merchants and customers to interact and transact.  This is no more apparent than when looking at our latest innovations on the mobile payment front: Pay by Text.
  • Okay, here's a great one.... how about anything to do with hospitality?  Already, when you check in to a hotel they ask for your contact information, namely a cell phone number.  By running on the Seconds platform the can now open a quick and easy channel for you to text and pay for room service, any and all products... not to mention your room.  Or what about on a Vegas Casino floor....
  • Here's how it works: Once a mobile user sets up a Seconds account and attaches a payment card, they now can simply pay for the desired product with a one word text to the merchant's Seconds number, in this case it would be the word "Sandwich".  The resulting text a few seconds later will inform the user they indeed have been successfully charged X amount.  Done.
  • We are currently one month into a pilot program with a customer testing the functionality and perfecting the process.   Each week we are seeing more and more mobile transactions through Pay by Text, and if things keep going the way they are now this could become the default payment method outside simple food offerings.
  • Roll with me for a moment.  Imagine going to a movie and rather than waiting in line for the teller to give you a ticket you just simply text "Mission Impossible 4" to the box office and the next thing you know you have paid for the movie and are sent the secret code to enter via text.
  • Or how about the next time to your favorite band is in town.... do we really have to deal with the whole Ticketmaster ordeal?  Why can't I send a text to the concert organizer with a simple "Said Band Name" and pay for the price of admission.
  • Important Note: This is not carrier billing, where you place the transaction onto your cell phone bill.  Seconds is completely separate from the carrier and a stand alone mobile payment system.
  • So, what about NFC? The problem with NFC technology is you actually have to be in physical proximity for the transaction to work.  The whole point of "Near Field Communication" is touching or swiping your device on a reader which will result in a transaction.  But what happens if I want to pay for something when I am not actually at the specific location or can't get within a few inches of the reader?  What if it's ecommerce, which will become more prevalent as time goes on?  Although it might have its place, it looks as if NFC  underwhelms and under-delivers.
  • That is why we are very excited about our Pay by Text technology, we see a whole new world of payments when you disassociate proximity with transaction.  It's going well right now and the future is looking very bright for Seconds.
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