Qualcomm Talks Future of Mobile, AR, 3D, Sensors & More at Uplinq 2011 [01Jun11] - 0 views
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People Don't Care about PCs...the Buzz is All About Mobile To paint an image of the very large scale of the mobile ecosystem, Jacobs talked numbers: There are 1.3 billion 3G connections worldwide, and there will be 2 billion more connections by 2015. Mobile data use will increase 10 to 12 times over the next four years. There are over 120 HSPA+ mobile networks and 180 commercial EVDO networks offering mobile broadband. There are 200 LTE networks planned, 20 of which have launched now.
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Mobile Unleashing the "Greatest Wave of Creativity in History" And what is that? Only that mobile is going to unleash the "greatest wave of creativity in history." Dr. Jacobs said he knew that sounded like a "heady" proposition, especially because many mobile developers are just trying to build an app people like, he says. "But your app could reach hundreds of millions of users!" Now is the time to "think and act globally," Jacobs said. "Mobile is now the dominant computing platform, and it's never going back."
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Augmented Reality Demoed as Marketing Tool AR, or augmented reality, was also at the forefront of today's keynote, with a sobering presentation from John Batter, Co-President of Production, Dreamworks Animation SKG. He produced data showing the decline of DVD sales over the years.
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He showed an example of this with the studio's new hit, Kung Fu Panda 2, which will be marketed using in-store signage at major retailers like Walmart and Target. The signs feature QR codes that, when scanned, make an AR-enabled app available to end users
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Mobile is "Digital 6th Sense" Dr. Jacobs concluded the keynote by looking forward into the future of mobile, calling mobile our "Digital 6th sense" which will become the primary way we interact with the world around us. Your phone will listen and see everything using the sensors connected to your body, sensors out in the environment, the people around you and more - and it will adjust itself accordingly. Imagine a phone that adjusts to your mood, or your vital signs, he said. "You are the creators of this experience," Jacobs said, speaking to the developers in the audience. Qualcomm just wants to "free you up to do what you do best: innovating."