Qualcomm: Augmented Reality glasses a long way off [28Jun11] - 0 views
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When it comes to mobile Augmented Reality technology, Qualcomm is the top dog. The San Diego company has the biggest AR R&D unit in the world and the message from its recent Uplinq conference in California was clear - it thinks that AR is going to play a significant role in shaping the mobile media horizon.
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"For Qualcomm, we think the technology is interesting, we follow it closely but it's not on our near to mid-term horizon. This is beyond the five to eight year window," he said.
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"There's a huge technology challenge in just getting stuff small enough so as you can have displays in front of your eyes," he said.
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He too admitted though that AR eyewear needed "to be socially acceptable and desirable" though and that the technical challenges were great. "It has to be a low level interface,” he stressed. "We don’t want pe