Skip to main content

Home/ Open Intelligence / Web 3X (Social + Mobile)/ Group items matching "Marketing" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
2More

KinectShop: The Next Generation Of Shopping [Exclusive Video] | Fast Company - 0 views

  • Microsoft's Kinect has been the fastest-selling consumer electronic device in history, has over 10 million owners, and connects nearly 35 million users through Xbox Live--all of whom are capable of online sharing. "This type of experience is really an untapped market because these devices already live at home," says Dawson. KinectShop is primed to seamlessly integrate with real-life shopping experiences. "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store," Luke Hamilton, Dawson's Razorfish colleague, writes to Fast Company in an email.
1More

LinkedIn deemed most important social network | Industry News [13Jun11] - 0 views

  • Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.
2More

Contact Centers Not Prepared for Deluge of Social Media Customers - 0 views

  • Customer support rules are rapidly changing, as unprecedented numbers of customers use social media channels to express options, seek assistance and purchase products. Customers have quickly adopted Facebook, Twitter and Google, as their primary means for gathering information regarding a company’s products and services. In many cases social media customers receive support from multiple departments within a company but are isolated from the contact center. This is because the traditional contact center is generally not ready for reaching out to the social customer or will only provide secondary support when its telephone agents are free. Regardless of how companies choose to market and support their social media customers, they should apply the same basic procedures found in contact centers to positively engage their customers
  • they sho
5More

'Ultrawideband' could be future of medical monitoring - 0 views

  • New research by electrical engineers at Oregon State University has confirmed that an electronic technology called "ultrawideband" could hold part of the solution to an ambitious goal in the future of medicine -- health monitoring with sophisticated "body-area networks."
  • Such networks would offer continuous, real-time health diagnosis, experts say, to reduce the onset of degenerative diseases, save lives and cut health care costs. Some remote health monitoring is already available, but the perfection of such systems is still elusive
  • "This type of sensing would scale a monitor down to something about the size of a bandage that you could wear around with you," said Patrick Chiang, an expert in wireless medical electronics and assistant professor in the OSU School of Electrical Engineering and Computer Science. "The sensor might provide and transmit data on some important things, like heart health, bone density, blood pressure or insulin status," Chiang said. "Ideally, you could not only monitor health issues but also help prevent problems before they happen. Maybe detect arrhythmias, for instance, and anticipate heart attacks. And it needs to be non-invasive, cheap and able to provide huge amounts of data.
  • ...1 more annotation...
  • Corventis and iRhythm have already entered the cardiac monitoring market.
7More

Console vs. PC redux: how mobile gaming will reshape the industry (again) [15Jun11] - 0 views

  • Who cares about ancient history? If you're a gamer you should, because it's happening again. This time, though, its console gamers lobbing the same lamentations at Angry Bird players, Words With Friends addicts, and ever-sneaky Fruit Ninjas. As smartphones and tablets get more powerful, the dedicated gaming machine looks more and more quaint. Where once software supported hardware in one big, happy family, it's all becoming rather more... disjointed. For a gamer like me, that's a little troubling. If app gaming does for consoles what those consoles did to the PC scene a decade ago, a lot of big game studios are going to be in trouble, and a lot of gamers are going to be pining for the good 'ol days.
  • It's hard to tell at what point mobile gaming became a serious threat to the console scene, but surely nobody at Nintendo lost any sleep when Snake crawled its way into the hearts of many a Nokia user back in the late '90s. Then, just a few years later, Steve Jobs started comparing iPod sales to those of dedicated gaming machines. I initially thought the very notion was preposterous; that an iPod didn't hold a candle to the DS and PSP I took with me on every flight. In the ensuing months, however, I've changed my tune.
  • In recent years we haven't exactly seen a lot of innovation on the console gaming front. Sure, there was a giant rush to jump on the motion gaming bandwagon -- Microsoft with the Kinect and Sony with the Move, even Nintendo sauntering back in with the MotionPlus -- but none of those technologies have delivered the new gameplay experiences that even grizzled veterans like myself secretly hoped they might. Nor have they succeeded in whetting my appetite for something truly new. As someone whose youth was punctuated by a three-year console cycle, booting up the same 'ol hardware almost six years later feels wrong.
  • ...4 more annotations...
  • On the portable gaming front things are moving -- but slowly. Over the past seven or so years Nintendo and Sony have both been slowly refining their portable systems of choice, but not even Nintendo's glasses-free 3D technology really qualifies as something particularly innovative. It is, after all, just another graphics technique
  • With nothing really changing it's mighty easy for the others to catch up, and of course those others are the smartphones, the iPods, and the tablets. They aren't there yet -- the Samsung Galaxy S II has a dual-core processor running at 1GHz while the Xbox 360 has 3.2Ghz spread over three cores -- but mobile devices are gaining ground quick. And, with services like OnLive, one could say that hardware no longer matters.
  • Regardless, hardware is losing its importance.
  • While we'll surely get one more generation of great dedicated gaming hardware from the big three, I have my fears that it will be the last. Sony sees the writing on the wall, with its (currently half-assed) PlayStation Suite program for devices, and Microsoft is testing the waters with Xbox Live integration on Windows Phone. It's only a matter of time before everybody's following suit -- or getting left behind. But don't worry, console gamers, because it's not all bad news. We're actually on the verge of some very interesting changes which, believe it or not, could work out for the best. Think about it: all modern phones have Bluetooth, so connecting external gaming controllers is easy -- even a keyboard and mouse. HDMI output is now more-or-less standard, and hopefully WHDI ubiquity isn't far off.
4More

Why Russia's Social Media Boom Is Big News for Business [19Jun11] - 0 views

  • By nearly every indicator, Russians are embracing social and digital media in ways deeper and more impactful than most other countries around the world. For those looking to do business in the former Republic, significant opportunities now exist to leverage this new wave of social adoption.
  • Consider that in the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly. Nearly three-quarters of those making the switch from homegrown social platforms such as Vkontakte (with tens of millions of members) to Facebook are under 27, signaling a generational desire to engage in global communities and interact with brands, celebrities, friends and politicians in decidedly new ways. Twitter usage, while still in its infancy in Russian, grew three-fold in 2010.
  • And while it should come as little surprise that nearly 80% of the Russian population owns a mobile device, the dramatic adoption of smartphone technology and advanced mobile usage are beginning to change the way in which businesses — and the government — communicate. According to Nielsen, Russians under 24 are the third-largest users worldwide of “advanced mobile data,” behind only China and the United States.
  • ...1 more annotation...
  • While interesting in the macro-sense, these broad numbers paint an incomplete picture of the complex future of social and digital media in Russia. The real story behind the social revolution lies less in the initial platform adoption we are witnessing and far more in the sheer volume of engagement occurring within them.
5More

Why Social Accountability Will Be the New Currency of the Web [29Jul11] - 0 views

  • Focus has been largely placed on volume and reach of an individual’s ideas versus the implications of their actions. We’re so focused on growing our own brands that the megaphone has become more important than the message.
  • The Whuffie Manifesto further states that “when reputation is wealth, only those who do good and well unto others are the richest.”
  • Sites like DailyFeats have created models in which people self-badge positive actions that then aggregate their overall “Life Score,” which CEO and co-founder Veer Gidwaney says “is a reflection of the good that you do every day.”
  • ...2 more annotations...
  • The notion of “good” is defined by an individual, and then supported via the closed-loop context of a person’s social graph. This “accountability based influence,” or ABI, is complementary to current measures, but evolves the idea of reputation based on action in communities where a closed-loop context makes sense. And it’s in these contexts that social capital is most easily converted into the virtual currencies moving to the forefront of the new digital economy.
  • . Positive reputation within the community could translate to increased credit and benefits outside of Empire Avenue’s social stock market.
1More

Ian Bogost - Gamification is Bullshit [08Aug11] - 0 views

  • In his short treatise On Bullshit, the moral philosopher Harry Frankfurt gives us a useful theory of bullshit. We normally think of bullshit as a synonym—albeit a somewhat vulgar one—for lies or deceit. But Frankfurt argues that bullshit has nothing to do with truth. Rather, bullshit is used to conceal, to impress or to coerce. Unlike liars, bullshitters have no use for the truth. All that matters to them is hiding their ignorance or bringing about their own benefit. Gamification is bullshit. I'm not being flip or glib or provocative. I'm speaking philosophically. More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway. Bullshitters are many things, but they are not stupid. The rhetorical power of the word "gamification" is enormous, and it does precisely what the bullshitters want: it takes games—a mysterious, magical, powerful medium that has captured the attention of millions of people—and it makes them accessible in the context of contemporary business.
7More

Who will be the winners in mobile payments? - Mobile Commerce - Payments [01Aug11] - 0 views

  • Recent developments suggest that mobile payments at scale is getting close
  • There has been a flurry of activity in the mobile payments space lately
  • While these developments are helping to enable mobile payments and build awareness, it still is not clear which solutions are likely to drive the most usage
  • ...4 more annotations...
  • With deeper integration into the consumer experience a key criteria for success in mobile payments, some vendors do appear to trying to address these issues.
  • Mobile payments are predicted to grow 40 percent and reach 2.5 billion users globally by 2015
  • we are still far away from the mass market
  • It takes more than a single player to make mobile payment happen
1More

Internet of Things, when everything is connected [The Conference] - 0 views

  • The traditional internet is oriented towards person-to-person connection, whereas the Internet of Things is oriented towards connection of inanimate objects. As such, the Internet of Things covers a larger range of connections and involves more semantics. Internet and telecom networks are focused on information transfer, while the Internet of Things is focused on information services. By combining sensor networks, the Internet, telecom networks, and cloud computing platforms, the Internet of Things can sense, recognize, affect, and control the physical world. The physical world can be unified with the virtual world and human perception. This opens a whole new media market yet to be explored to see which is the killer applications.
2More

Preparing for the Internet's transcendence [03Aug11] - 0 views

  • This is the world of web 3.0, or what we call the ‘transcendent web’, and it will bring profound changes to people and businesses alike. The benefits it will provide users include the creation of a much more personalized web experience and the automation of many of the services already in use. Businesses too, will benefit from vastly greater amounts of information about consumers and thus the opportunity to market and sell to them much more directly. They will also be able to take advantage of the greater operational efficiencies brought about by technologies that will keep people, processes and products much more tightly connected. The transcendent web will play a critical role in the digitization of industries as wide-ranging as telecommunications, financial services and healthcare.
  • The Internet of Things: More and more things are being made Internet-enabled — houses, cars, appliances, even clothing — allowing them not just to be located through technologies like radio frequency identification but to communicate richer amounts of information about themselves; all of this becomes not just possible but also visible to web users.
7More

Google's Big Bet on the Mobile Future - NYTimes.com [15Aug11] - 0 views

  • Google made a $12.5 billion bet on Monday that its future — and the future of big Internet companies — lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile market.
  • The Silicon Valley giant, known for its search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it to get into the business of making cellphones and tablets.
  • The deal, which requires regulatory approval, would also give Google a valuable war chest of more than 17,000 patents that would help it defend Android from a barrage of patent lawsuits.
  • ...4 more annotations...
  • “Computing is moving onto mobile,” Larry Page, Google’s chief executive, said in an interview. “Even if I have a computer next to me, I’ll still be on my mobile device.”
  • But it is far from clear that Google, a $179 billion business largely built on sophisticated search algorithms and online advertising, can transform itself into a device maker. The business is costly, and the margins are slim, said Jordan Rohan, an analyst with Stifel Nicolaus.
  • “This is an emphatic exclamation point that Google is a mobile company,” said Ben Schachter, an analyst with Macquarie Capital. “It shows how important Android is to Google.”
  • Shares of Google fell 1.16 percent on Monday, to $557.23, while shares of Motorola Mobility added 55.78 percent, to $38.12.
1More

The Physiology of (Over-)Sharing [05Aug11] - 0 views

  • In his latest study, Berger measured how various emotional and physical stimuli designed to activate the autonomic nervous system affected the likelihood that subjects would share emotion-free news articles. In one experiment, he primed 93 respondents with pre-tested video clips to produce emotional states associated with high arousal (anxiety, amusement) and low arousal (sadness, contentment). Then, in what participants were told was an unrelated trial, Berger presented the respondents with neutral articles and videos, and asked them to rate how inclined they were to share these news items with friends, family members, and coworkers. The result: "Situations that heighten arousal boost social transmission," Berger concludes.
3More

Want to See the Future of Social Business? [20Jul11] - 0 views

  • there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick. The IBM executive doesn’t just leverage social business solutions, he and his team create them. “We started well over 15 years ago. We’ve been thinking about how to better connect people with people and people with information in terms of IBM itself,” Schick says, “the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative at IBM.”
  • At Big Blue, the company encourages the use of Twitter, Facebook, LinkedIn, and blogs to support their sales, communication, marketing and recruiting efforts.  While employee’s social interactions are not under a microscope, the experiments in social on a massive scale have led to a set of social business conduct guidelines that govern their employees’ social interactions. Schick advises that you need to establish behavior standards for employees to follow.
  • So why do they do it? Since they are both an early adopter and creator of social technologies, they’ve learned that content management, business process management, collaboration, commerce and analytics must all be combined with a social layer to create a universal and unified solution.
8More

Broadcom bets big on NFC for more than mobile payments - Tech News and Analysis [26Sep11] - 0 views

  • Broadcom, the radio chipmaker is making a big bet on mobile payments finally hitting its stride with its latest Near Field Communications chip.
  • Craig Ochikubo, VP of the business unit that oversees NFC at Broadcom believes it’s finally time for mobile payments to shine.
  • NFC can be used to authenticate a device more easily than a Bluetooth pairing, so if someone wanted to share a video file from his phone to his television set, all he would have to do is swipe the phone against an NFC reader and ship the file over using a Wi-Fi or other large data rate protocol.
  • ...4 more annotations...
  • “We can’t ignore mobile payments. So much has happened recently and carriers and banks and credit card companies all see that there’s a revenue stream involved, and so they’re working together,” said Ochikubo.
  • Making it easier to connect the phone to other networks securely and easily could enable a host of new applications he thinks.
  • Ochikubo believes the time for mobile payments is now
  • Many of the large credit card companies view mobile payments as a way to help cut down on fraud, and so are actively trying to persuade merchants to swap out their old equipment with new gear that will also read NFC chips. Visa for example has pushed a plan that will lower the costs of complying with security certifications if merchants switch.
  •  
    Broadcom bets big on NFC for more than mobile payments - Tech News and Analysis http://t.co/10TMppos
5More

The Paypers. Insights in payments. [27Sep11] - 0 views

  • Austrain mobile payment transaction company Dimoco has rolled out a new mobile carrier billing service in the Czech Republic.
  • Dimoco has thus started offering gateway billing via the billing gateways of three Czech MNOs, namely T-Mobile, Telefonica O2 and Vodafone.
  • Dimoco develops, operates and markets a mobile messaging and payment transaction hub.
  • ...2 more annotations...
  • Gateway billing is a form of mobile payment and offers companies the possibility to bill their customers for their digital content orders via the customers’ mobile phone invoices.
  • The goods can be ordered (the opt-in method) either via mobile or classic web, depending on the service provider’s requirements. The billing itself is transacted via the consumer’s existing cell phone plan and not via value-added SMS, but via the Dimoco hub’s direct connection to the network operators’ billing systems.
10More

Mobile Person-to-Person payment and Alerts launched [28Sep11] - 0 views

  • New mobile payment services help banks realise the future of payments
  • Visa Europe, Europe’s leading payments technology company, today announced the launch of Visa Mobile Person-to-Person payments and Visa Alerts: two new services designed to help consumers manage their money and make payments using their mobile phones.
  • the new services give Visa Europe’s member banks the tools to respond to growing consumer demand for fast, secure, convenient and innovative ways to make and manage payments using their mobile phones.
  • ...7 more annotations...
  • Peter Ayliffe said: “The way we pay is changing, driven by the rapid uptake of new technologies and growing consumer demand for more flexible payments
  • We are already seeing early adoption of mobile payments, and in the coming months we will see the arrival of mainstream NFC technologies, advanced loyalty and e-commerce services, and ultimately, the launch of a new digital wallet.”
  • Support for other mobile Operating Systems, multiple currencies and payments to and within non-European countries will be added over following months.
  • Visa Alerts notify registered Visa cardholders on a real-time basis whenever their card has been used to make a purchase or to withdraw cash through Visa Europe’s payment network.
  • developed by Visa Europe in partnership with Monitise, the first of many services that will be made available through the partnership announced in early 2011.
  • Visa Mobile Person-to-Person payments allow registered users to transfer funds to any Visa cardholder in Europe from their mobile phone, backed by all the security and expertise of Visa Europe’s industry-leading processing systems. The app makes it easy to send money to an address book contact, to a mobile phone number, or to a specific Visa card number – whether or not the recipient is registered with the service.
  • Monitise plc (LSE: MONI.L) is a technology company delivering mobile banking, payments and commerce networks worldwide with the proven technology and expertise to enable financial institutions and other service providers to offer a wide range of services to their customers in developed and emerging markets.
3More

PayPal & eBay Get Friendly With Facebook [29Sep11] - 0 views

  • Auction giant eBay and Facebook are quietly forging stronger ties with a secret joint partnership and the addition of Facebook exec Katie Mitic to eBay’s board of directors.
  • Mitic, the current director of platform and mobile marketing at Facebook, will now become the twelfth member of eBay’s board of directors. S
  • Mitic is a whiz when it comes to mobile. She helped launch the Palm Pre and the company’s app store before it was snatched up by HP. Her background in building and promoting developer platforms, especially in the mobile arena, should prove useful as eBay strives to replace the wallet with the phone by 2015.
5More

The End of Social Media 1.0 Brian Solis [29Aug11] - 0 views

  • I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary.  Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
  • The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing.  eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The  rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
  • Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for  information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.
  • ...2 more annotations...
  • Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt.
  • Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value.
1More

Networks Dominated By Rule Of The Few [04Jun11] - 0 views

  • It’s like a Hollywood political thriller come true: a handful of people lurking in the shadows, controlling the minds of millions. New research reveals that it’s possible for a few individuals to enslave an entire network, even if they aren’t highly connected themselves.Scientists have figured out how to identify the nodes — the points that link to other points in a network — that when tweaked can control the entire network. The research, published in the May 12 Nature, might lead to more secure power grids, tricks for controlling the metabolic processes of cells and marketing campaigns that spread like the plague.
« First ‹ Previous 201 - 220 of 242 Next › Last »
Showing 20 items per page