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Of course by SCAM I mean: Specific, Complementary, Achievable, and Measurable. They are important factors to consider when you are preparing any social media marketing campaign.

Just because every Fortune 500 company has a fan page on Facebook doesn’t mean that you should run out and create one too.

A new phase in social media underway.

Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.Now, suppose that an individual goes out and influences social situations in their community.  Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions.  The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.The “Local Social” Force FieldSocial media is about to enter a new phase called “local social”.  The hyperlinks that bind the web will become the hyperlinks that bind a community.  The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.Read more at www.ingenesist.com

Social networking is a daily activity for most of us. Anyone paying attention knows that sites like Facebook and Twitter have hundreds of millions of users and are extremely popular. But one thing I think we all forget from time to time is that these social networking sites are businesses. They do have employees and they do have costs. So I ask again, how do social networks make money?The short answer is that they don’t, not on their own at least – at first. There are a few different ways social networking sites earn money, with more on the horizon. This article aims at uncovering a few of these methods and answering the questions that many of us are asking.Read more at www.makeuseof.com 

Here’s a quick breakdown of the big differences between desktop and mobile platforms: Mobile device hardware is smaller and generally tends to have lower hardware resources than desktops/laptops. Smaller screens bring about different design considerations and challenges. Touchscreen technology introduces new interaction concepts that differ from traditional input devices (keyboard and mouse). With a mobile device, internet connectivity is not always as reliable as a hard-wired broadband connection, which means internet connectivity is a concern and data transfer could be significantly slower. Although these sound as if they are hurdles to get over, with careful thought and consideration, there’s no reason why they should be. Touchscreen technology is exciting. The smaller screen design will really make you think about how to get the user to interact with your mobile web app in the most satisfying way possible. What we should really be doing is looking at the list of differences above and seeing opportunities to deliver our content in a different way. Building mobile web apps will be a paradigm shift from traditional web development and web design.

In the next sections, we will discuss development/design considerations, as well as concepts and techniques for building mobile web apps.

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InMobi SmartPay™ will enable app developers, game companies, and content providers in the US $200bn mobile content and virtual goods space to expand their business and monetize their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries.

The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of 2011.

†The new solution already offers reach to over one billion consumers in seven countries, including the US, UK, Germany, India, Indonesia, South Africa, and Malaysia, with huge growth plans to expand to over three billion consumers in 30 countries by the end of the year.

With a veritable “Cambrian explosion” of low- and high-end Android devices in Asia, venture firm DCM recently made a big bet that there will be some winning startups in the next few years by launching a $100 million early-stage Android fund with Japan’s GREE and mobile operator KDDI.

“We all recognize that Android is going to really take off in China and Japan over the next 12 months and we wanted to make sure we intersected with the best and brightest whether it’s apps guys or people working with chips,” he said. Chao says he sees Android as the fourth wave in a series of shifts affecting the gaming industry in Asia over the last several years. While there aren’t any truly reliable statistics, Chao says there might be about 15 million Android devices shipped in China by the end of this year. Higher-end Android devices like Sony Ericsson’s Xperia line of phones are starting to find a foothold in Japan.

“All of the majors are jumping on the bandwagon and the Android smartphones tend to do really well in Japan,” he said. “They’ll have traditional Japanese phone functions like FeliCA, which is a local payment method, and the ability to play GREE games.”

Pitney Bowes also noted that 12 percent of respondents added mobile marketing in the past year, and another nine percent added QR codes. Thompson-Van said this wasn’t bad for marketing methods that weren’t even being discussed 12 months ago.

For 25 years, the field of robotics has been bedeviled by a fundamental problem: If a robot is to move through the world, it needs to be able to create a map of its environment and understand its place within it. Roboticists have developed tools to accomplish this task, known as simultaneous localization and mapping, or SLAM. But the sensors required to build that map have traditionally been either expensive and bulky or cheap and inaccurate. Laser arrays cost a few thousand dollars and weigh several pounds, and the images they capture are only two-dimensional. Stereo cameras are less expensive, lighter, and can construct 3-D maps, but they require a massive amount of computing power. Until a reasonably priced, easier method could be designed, autonomous robots were trapped in the lab.

On November 4, a solution was discovered—in a videogame. That’s the day Microsoft released the Kinect for Xbox 360, a $150 add-on that allows players to direct the action in a game simply by moving their bodies. Most of the world focused on the controller-free interface, but roboticists saw something else entirely: an affordable, lightweight camera that could capture 3-D images in real time.

A group from UC Berkeley strapped a Kinect to a quadrotor—a small helicopter with four propellers—enabling it to fly autonomously around a room. A couple of students at the University of Bundeswehr Munich attached a Kinect to a robotic car and sent it through an obstacle course. And a team from the University of Warwick in the UK built a robot that had the potential to navigate around post-earthquake rubble and search for trapped victims. “When something is that cheap, it opens up all sorts of possibilities,” says Ken Conley of Willow Garage, which sells a $500 open source robotics kit that incorporates the Kinect. (The previous non-Kinect version cost $280,000.) “Now it’s in the hands of just about anybody.”

If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.