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Jan Wyllie

Facebook's Ambition Collides With a Harsh Market - NYTimes.com - 0 views

  • the Facebook newsfeed on your mobile phone would deliver to you everything you want to know: what news to digest, what movies to watch, where to eat and honeymoon, what kind of crib to buy for your first born. It would all be based on what you and your Facebook friends liked. Facebook’s algorithms would be refined so that it would all be sent to you — “pushed,” in Mr. Purdy’s words. You wouldn’t have to search for it.
  • What he didn’t have to say was that in this future world, you wouldn’t need Google. How would Facebook profit exactly? “There is a tremendous amount of value in here because we’re providing the user experience value,” he said. “That means users come back to Facebook. They come back again and again and again. That allows us to show advertising.”
Dan R.D.

Intuit eyes NFC for mobile payment system | Digital Media - CNET News [10May11] - 0 views

  • Intuit wants to give its customers a glimpse of the future of mobile payments through an adaptation of its GoPayment service that eliminates the need for credit cards. Tapping into the growing field of NFC (near-field communication) technology, Intuit's reimagined GoPayment service would let consumers wirelessly pay for items on the go through just a touch of an NFC-enabled cell phone. With the necessary NFC hardware and credit card information stored on a mobile phone, consumers could leave their money and credit cards at home and use their phones to buy items and services at stores, restaurants, and other retail outlets. Retailers themselves would be able to send certain information back to the consumer's phone, including receipts, coupons, and loyalty programs.
Dan R.D.

8 Mobile Marketing Trends You Should Track In 2012 | Business 2 Community - 0 views

  • With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. 
  • Mobile Visitation Grew 200% 
  • 2011 has been a breakout year for growth in mobile visitation.  It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months!
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  • Retailers have been particularly aggressive in pursuing mobile strategies this year, with 37 percent operating specially-tailored mobile websites (compared to 12 percent in 2010) according to Acquity Group.
  • So what’s in store for mobile marketing in 2012? Here are our top trends to watch:
  • Mobile Trend # 1 – Smartphones to Overtake Other Mobile by 2012 
  • Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.  READ MORE
  • Mobile Trend # 2 - Text Messaging Will Rise
  • Mobile Trend # 6 – Increased Mobile Spending 
  • Mobile Trend # 3 – Social Networking Site Access
  • Social networking sites will get more exposure on mobile phones.
  • Facebook’s official page sites, there are currently 350 million active users that access Facebook on their mobile phones.
  • Mobile Trend # 4 – Rise in Social Games
  • Mobile Trend # 5 – Location-Based Marketing
  • Sounds surprising, right? That novel technology can be achieved by Wi-Fi, RFID, and mobile phone tracking.
  • Text messaging will rise to a projected 8 trillion SMS in 2012. This is a rise of about a billion from the 6.9 billion SMS sent in 2011.
  • There will be a large increase in spending by SMBs on mobile advertising.  The $1.6 billion figure garnered last 2010 more than doubled to $3.3 billion in 2011, and 2012 is predicted to double that enormous figure again.
  • Mobile Trend # 7 – More Video on Smartphones
  • Videos will become a greater trend in mobile marketing. 
  • Mobile Trend # 8 - Mobile Money Transfers
  • More currency will exchange through mobile phones. 2011 saw $86.1 billion move around the world in about 141 million exchanges.
  • To sum up, the prosperity of 2011 for mobile marketing will carry over to 2012, with possibly more frontiers to open up.
Marc-Alexandre Gagnon

Finextra: Citi mobile payments head Chu quits for LivingSocial [02Dec11] - 0 views

  • Dickson Chu, the high profile and often outspoken head of digital and mobile networks at Citi, has quit the bank to join daily deals outfit LivingSocial.
  • Chu joined Citi from PayPal less than two years ago with a brief to kickstart the bank's mobile payments programme. Unusually for the conservative banking industry, Chu was prepared to speak his mind and was an unashamed advocate of the Google Wallet venture.
  • Citi is currently the sole banking partner for the search giant's mobile payments operation, which is straining to make a mark on the high street ahead of the forthcoming launch of a rival programme by the Isis carrier consortium.
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  • Prior to joining Citi, Chu spent six years at PayPal, where he directed the group's mobile product strategy and development.
  • At LivingSocial he will serve as SVP for the company's Merchant Solutions division.
  • Tim O'Shaughnessy, CEO of LivingSocial, says: "Dickson brings a deep background in developing vital business services for merchants, and we believe he is the ideal leader for a new division within LivingSocial dedicated to the creation of the next generation of local merchant solutions."
  • Finextra verdict After witnessing Chu's robust performance at a BAI Banking Strategies panel in October - Citi rounds on Isis, urges other banks to join Google Wallet - it was clear that he wasn't cut out for a long-time job in banking. While the other career bankers on the panel hemmed and hawed over the more difficult issues, Chu was unafraid to speak out, often prefacing his comments with lines like "As a banker I shouldn't be saying this, but..." or "I'm still learning what we can and cannot say as a bank".
  • His departures is not only a loss for Citi, but for the industry as a whole, which needs more people who are prepared to stick their necks out and think the unthinkable as the financial services business is refashioned by new digital technologies and increasingly challenged by new entrants and more nimble start ups.
Marc-Alexandre Gagnon

Wikitude Augmented Reality Browser Now Supports BlackBerry 6 Devices | N4BB - News for BlackBerry - leaks, rumors, videos, faqs, reviews [07Dec11] - 0 views

  • As part of BlackBerry Dev Con Asia taking place in Singapore right now, Wikitude has announced additional support for smartphones running on the BlackBerry 6. Bringing Wikitude to devices running BlackBerry 6 will help answer considerable demand expressed by users who want to experience Wikitude’s extensive content offering including more than 2,000 content Worlds consisting of approx. 150 million places around the globe. Users of the BlackBerry Bold 9700, 9780,9788 and BlackBerry Torch 9800 smartphones can download Wikitude on BlackBerry App World starting today.
  • After being crowned “The Most Addictive Social App Using the BBM Social Platform” at BlackBerry DevCon Americas in October, Wikitude most recently won the BlackBerry® EMEA Innovation Award for “Best BBM Connected App”, awarded in Alicante 1stDecember. “Extending the Wikitude platform to millions of BlackBerry 6 smartphone users will make the BBM experience richer than ever before. We are extremely happy to finally bring this version of Wikitude to even more BlackBerry smartphone users,” says Martin Herdina, Wikitude’s CEO.
  • Alec Saunders, VP Developer Relations, Research In Motion, said: “We’re delighted that Wikitude has integrated BBM support within their app. Integration with BBM can allow much greater viral discovery for apps, as well as enrich and transform the user experience with important social elements.”
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  • About Wikitude Wikitude GmbH are the creators of the world’s first mobile augmented reality (AR) platform and the company behind the internationally renowned Wikitude World Browser for iOS, Android, Symbian, and BlackBerry devices. The browser has been voted “Best Augmented Reality Browser” by the readers of Augmented Planet for both 2009 and 2010. Wikitude is leading the international AR technology standardization as part of the Open Geospatial Consortium (OCG). More information on Wikitude here:www.wikitude.com
Marc-Alexandre Gagnon

Mobile phones could replace cash by 2016 - Telegraph [24Nov11] - 0 views

  • Consumers will be able to pay for everything on the high street with their mobile phones in five years time, a new survey says.
  • Research by Forrester, commissioned by PayPal, found that “2016 will be the year when UK shoppers will be able to use their mobile phones to pay for things on the high street with digital money rather than cash, cheques or cards”.
  • The findings are based on interviews with 10 senior executives from major UK businesses, representing a combined 2010 turnover of £85 billion.
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  • Almost half of all mobile users purchase something via the device every three months, the study suggested, and more devices will be in circulation over the coming years.
  • Increasing numbers of online retailers are offering PayPal alongside credit cards, and eBay is to open a shop which encourages visitors to pay for goods with their mobile phones rather than at a conventional till.
  • Carl Scheible, Managing Director of PayPal UK, claimed, “We’ll see a huge change over the next few years in the way we shop and pay for things. By 2016, you’ll be able to leave your wallet at home and use your mobile as the 21st century digital wallet. 2016 will mark the real start of money’s digital switchover in the UK. We’re not saying cash will disappear entirely, but we’ll increasingly use our phones and other devices rather than our wallets to pay in-store as well as online.”
  • Scheible added that the “The lines between the online world and high street will soon disappear altogether. Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.”
  • PayPal said it expects to process more than $3.5 billion in mobile payment volume in 2011 – five times the volume it processed in 2010. By 2016, UK mobile retail sales will hit £2.5 billion, PayPal claims, as just over 14 million adults will regularly shop via their mobiles.
Marc-Alexandre Gagnon

Mobile banking trends to watch out for in 2012 - Mobile Commerce Daily - Banking - 0 views

  • Mobile banking will continue to grow next year across a multiple fronts. Not only will more banks jump into mobile with optimized sites and application, but financial institutions will also build their existing mobile programs with a variety of new services.
  • Much of the interest in mobile banking is being driven by consumers, who tend to interact more with a mobile banking solution than they do Internet banking. On average, customers use a mobile banking app three times per week and only use traditional Internet banking two times per week, according Malauzai Software.
  • “We see a demand for mobile via the application and text messaging,” said Jim Simpson, vice president of information technology at City Bank Texas, Lubbock, TX, which has over 30 locations across Texas.
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  • “We are looking to provide innovative services to our customers,” he said. “We have to be competitive and to be competitive you have to offer these services.
  • Banks that feature a rewards program will increasingly look to mobile to drive interactivity for the program and drive customers back into mobile banking apps.
  • For example, City Bank Texas will introduce a new service early next year that enables customers to quickly and easily temporarily turn off their debit card via the mobile app if they have lost it and then turn it back on just as easily. Currently, customers have to find and call the bank’s 800 number to accomplish this.
  • Mobile check capture Many of the big banks currently give customers the ability to deposit checks into their bank accounts using their mobile phones. However, next year more banks are likely to jump onboard and offer this service to meet consumer demand. Malauzai Software’s research shows that a lot of bank customers are investigating remote capture on their mobile phones even if they have not made a deposit yet. For those customers who are using the service, they typically deposit one to two items per month. “We see mobile check capture becoming really big in 2012 – we expect over half of our clients to adopt it next year,” said Robb Gaynor, chief product officer and co-founder of Malauzai Software Inc., Austin, TX.
  • “If we can move certain things to mobile so customers can do them on their own time via mobile, it’s a big advantage. It is a stickiness that gets them to stay with us.”
  • For example, City Bank Texas offers a rewards account that enables customers to earn higher interest rates and ATM fee refunds based on how much they use the bank’s various services. However, because there was no way for customers to keep track of how many transactions they made or how close they are to earning a reward, customers were frequently calling the call center for this information.
  • To address this, City Bank Texas put a real-time reward monitoring service in its mobile app. Now customers can use the app to find out how many more transactions they need to reach the next level of rewards.
  • Person-to-person payments Person-to-person payments have been around for several years but use has been limited because the transactions did not take place in real time. However, with Visa recently changing certain rules to enable two consumers to exchange debit card information in a secure way, person-to-person payments will now be able to show up in someone’s checking account within seconds. Visa is expected to roll out a solution for person-to-person payments in the first quarter of 2012. “With real time settlements, you will see a lot more customers use person-to-person payments,” Mr. Gaynor said. “We see this as the beginning of real mobile banking.”
  • Some banks may try to ease customers into mobile payments to get them comfortable with the idea. For example, City Bank Texas will give mobile customers next year a way to manage their prepaid, loyalty and gifts card via the mobile app.
  • “This is the first step to moving customers to mobile payments concepts,” City Bank Texas’ Mr. Simpson said. “New companies are sprouting up weekly to do mobile payments but the problem is that the debit card is not broken yet – it is still relatively easy to swipe that card.
  • Mobile marketing Mobile offers and deals from retailers and third-party services such as Groupon and others were a big phenomenon in 2011. Next year, banks will be looking to cash in on the opportunity here by providing local offers via their mobile banking apps. Bank customers will be able to opt-in to the service so they can receive offers via the mobile banking app when they walk past a local business making an offer and redeem the offer via the app as well. In the past, banks have been reluctant to allow other business to market to their customers but because of the personal nature of a mobile phone and the ability to serve offers based on a customer’s location, this is starting to change. “We see this as a huge opportunity for banks to start making money through the mobile channel as offers are redeemed,” Malauzai’s Mr. Gaynor said “We feel it can be pulled off in an unobtrusive, value-added way.”
  • Customized apps Currently, a lot of banks have one mobile app for all of their customers. However, next year there will be a growing number of customized banking apps that are tailored to the needs of a specific customer group. For example, regional banks could customize apps based on which local market a customer belongs to. Or, an app could be customized to the needs of college students, who often have a different set of services available to them. “The first generation of mobile apps lost some of the customization found in Internet banking but now we are seeing more customized mobile experiences,” Mr. Gaynor said. “This is an example of how mobile banking is getting smarter and banks are trying to deliver a better mobile experience,” he said.
Dan R.D.

The semiconductor industry: Space invaders | The Economist - 0 views

  • The battle is not just about dividing up territories already occupied; it is also about finding new lands to conquer. Both firms are keen to stake claims on the largely uncolonised and still somewhat notional terrain known as the “internet of things”: the myriad processors in industrial machinery, consumer goods and infrastructure, ever more of which will communicate with each other and with distant computers. Cisco, a giant American maker of networking gear, estimates that by 2015 there may be almost 15 billion internet-connected devices, up from 7.5 billion in 2010. Whereas the market for more phones and other personal computing devices is limited by the number of persons the planet has to offer, things, being more numerous than people, provide a lot more long-term room for growth.
D'coda Dcoda

Microphone Turns Any Surface into Touch Interface - Technology Review - 0 views

  • Through gesture recognition techniques we detect different kind of fingers-touch and associate them with different sounds. In the video we used two different audio synthesis techniques: - physic modelling, which consists in generating the sound by simulating physical laws; - concatenative synthesis (audio mosaicing), in which the sound of the contact microphone is associated with its closest frame present in a sound database. To put it another way, the system is transforming the vibrations transmitted from touch through a rigid body into waveforms that a computer can, in real time, recognize and either transmute into audible sound or use as a triggering mechanism for other sounds. It's an ingenious approach, especially because Zamborlin has made the system clever enough to recognize the sound of particular gestures, so that the interface can accomplish more than just triggering actions when it "hears" a tap.
  • will touch interfaces of the future rely on sounds as well as capacitance? Perhaps sound would be a cheaper, more-durable option for certain kinds of interfaces, making touch interactions all the more ubiquitous.
D'coda Dcoda

Obama Tries to Bypass Congress with Deadly Global Internet Treaty ACTA [28Jan12] - 0 views

  • Before the American people were protesting the Stop Online Piracy Act and the Protect Intellectual Property Act, the president managed to sign an international treaty which would permit foreign companies to demand that ISPs (Internet Service Providers) remove web content in the United States without any legal oversight. Entitled the Anti-Counterfeiting Trade Agreement (ACTA), the treaty was signed by Obama on October 1, 2011, but it is currently a subject of discussion because the White House is circulating a petition demanding that senators ratify the treaty.
  • the White House has done some maneuvering — characterizing the treaty as an "executive agreement" — thereby bypassing approval by members of Congress. Concerned by this action of the administration, Sen. Ron Wyden (D-Ore., above left) sent a letter to President Obama in which he declared: It may be possible for the U.S. to implement ACTA or any other trade agreement, once validly entered, without legislation if the agreement requires no change in U.S. law. But regardless of whether the agreement requires changes in U.S. law ... the executive branch lacks constitutional authority to enter a binding international agreement covering issues delegated by the Constitution to Congress' authority, absent congressional approval.
  • Similarly, TechDirt observes: ... [E]ven if Obama has declared ACTA an executive agreement (while those in Europe insist that it’s a binding treaty), there is a very real Constitutional question here: can it actually be an executive agreement? The law is clear that the only things that can be covered by executive agreements are things that involve items that are solely under the President’s mandate. That is, you can’t sign an executive agreement that impacts the things Congress has control over. But here’s the thing: intellectual property, in Article 1, Section 8 of the Constitution, is an issue given to Congress, not the President. Thus, there’s a pretty strong argument that the President legally cannot sign any intellectual property agreements as an executive agreement and, instead, must submit them to the Senate.
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  • Twenty-two EU member states signed the treaty at a ceremony in Tokyo on January 26. Other nations interested in signing the agreement have until May 2013 to do so. According to Wikipedia, the Anti-Counterfeiting Trade Agreement “creates a governing body outside national institutions such as the World Trade Organization (WTO), the World Intellectual Property Organization (WIPO) or the United Nations.” The scope of the agreement includes counterfeit goods, generic medicines, and pirated copyright-protected works.
  • The provisions of ACTA grant copyright holders direct powers to demand that ISPs remove material from the Internet, without the requirement of a court order, and permit foreign influence over ISPs in the United States. Advocates of the treaty seek to give copyright holders the ability to demand that users who do violate intellectual property rights have their Internet connections terminated as a punishment. To enforce such a system would require the creation of an individual Internet ID.
  • The Electronic Frontier Foundation (EFF) reports: The same industry rightsholder groups that support the creation of ACTA have also called for mandatory network-level filtering by Internet Service Providers and for Internet Service Providers to terminate citizens’ Internet connection on repeat allegation of copyright infringement (the “Three Strikes”/Graduated Response) so there is reason to believe that ACTA will seek to increase intermediary liability and require these things of Internet Service Providers.
  • The EFF has been vehement in its opposition to ACTA, particularly regarding the secrecy surrounding the treaty negotiations. Likewise, Michael Geist, in writing for Copyright News, asserted that ACTA was “shrouded in secrecy.” He pointed out that ACTA negotiations did not include civil society groups or developing countries, noting also that “reports suggest that trade negotiators have been required to sign non-disclosure agreements for fear of word of the treaty’s provisions leaking to the public.” The European Commission denied this allegations in 2008, arguing, “It is only natural that intergovernmental negotiations dealing with issues that have an economic impact, do not take place in public and that negotiators are bound by a certain level of discretion.”
  • As noted on Wikipedia, opponents of ACTA also assert that it will impinge upon freedom of expression and communication privacy. A large number of the World Trade Organization’s 157 members have voiced concerns that the treaty would have a negative impact on trade. Others have pointed out that ACTA does not include provisions for legal safeguards protecting ISPs from liability for the actions of their subscribers. Without such provisions, ISPs will be forced to invade the privacy of their subscribers in order to protect themselves. Aaron Shaw, research fellow at the Berkman Center for Internet & Society at Harvard University, stressed that “ACTA would create unduly harsh legal standards that do not reflect contemporary principles of democratic government, free market exchange, or civil liberties.”
  • The technology news and information website ArsTechnica.com argues that ACTA encourages ISPs to collect and provide information about suspects by providing for those ISPs “safe harbor from certain legal threats.” In protest against the treaty, the hacktivist group Anonymous hacked into the Federal Trade Commission’s cybersecurity advice website on January 24, replacing the homepage with the Anonymous logo, a rap song, and a message threatening more attacks if anti-piracy legislation in Congress were to pass. According to The Next Web: The message left temporarily on OnGuardOnline referred to the Stop Online Piracy Act, The Protect Intellectual Property Act and the Anti-Counterfeiting Trade Agreement. If they pass, the message said, "we will wage a relentless war against the corporate Internet, destroying dozens upon dozens of government and company websites."
D'coda Dcoda

Cell Phones, EMF Negatively Altering the Brain | New Study [28Jan12] - 0 views

  • A new Greek scientific study has demonstrated how frequency electromagnetic fields, namely cell phones, portable phones, WiFi, and wireless computer equipment, alter important protein changes in the brains of animals. Exposure to electromagnetic frequencies is the result of our advancing technologies, but it is important to study these effects so people know exactly what they’re dealing with in order to take the necessary precautionary measures.
  • The study, entitled “Brain proteome response following whole body exposure of mice to mobile phone or wireless DECT base radiation,” was published in the journal Electromagnetic Biology and Medicine. Important areas of the brain such as the hippocampus, cerebellum, and frontal lobe are regions responsible for learning, memory, and other functions. These areas are negatively impacted by microwave radiation, even at levels below the safety guidelines put in place by the International Commission on Non-Ionizing Radiation protection
  • Researchers found that 143 proteins in the brain were negatively impacted by radio frequency radiation over a period of 8 months. A total of 3 hours of cell phone exposure were simulated over the 8 month time period, and the results showed that many neural function related proteins’ functional relationship changed the for worse.
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  • It is known that short term exposure of microwaves exuded from a cell phone, depending on how far the antenna is from the head, can penetrate as much as 1 1/2 inches into the brain, but this study focuses more on the long term effects and how EMF impacts specific brain proteins. This provides new evidence of the potential relationship between EMF and health complications stemming from EMF such as headaches, dizziness, sleep disorders, and even tumors and Alzheimer’s disease.
  • Another study conducted by a Russian team of researchers also showed that EMF and cell phones cause significant long-term cognitive decline in children. It may be time for parents to re-determine if young children should really be using these devices with growing bodies and developing brains.
  • A number of foreign countries are attempting to adopt precautionary protocols to limit cell phone use in an attempt to mitigate the number of adverse effects they have on human health. In 2011, the WHO/IARC released a report stating that cell phone radiation may have a carcinogenic effect on humans. In fact, the World Health Organization actually said that cell phones are in the same cancer-causing category as lead, engine exhaust, and chloroform.
D'coda Dcoda

Google hidden 'Ad Preferences' page reveals what privacy-row search giant thinks it knows about you | Mail Online [20Jan12] - 0 views

  • IT has been said that Google knows more about what you like than your own partnerNow the search giant has given a glimpse on just how much information it has collected - and who thinks you are.But it seems the famed Google algorithms are far from infallible.
  • And people taking advantage of the facility that allows the public to view what kind of consumer Google thinks they are have been amused to find themselves listed with the wrong age and even sex.Nevertheless, the knowledge that Google works so hard to profile its 350m account holders is bound to intensify the debate about privacy which flared up again this week with the announcement that the company was going to start tracking users across all of its sites, including YouTube.
  • The detailed personal 'profile' sums up many of a user's interests, along with age and gender.Google builds a detailed profile by harvesting the history of its account holders' visits to sites in its advertising network.But your age and gender are decided by those of other Google users who have visited the sites you visit, leading to the mistakes
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  • One blogger from tech site Mashable found this week that Google's Ad Preferences page assume that she was middle-aged - and a man, simply because her interests included technology and computing.  The profile page, called Ad Preferences, is hidden away inside a settings menu in Google Accounts, but can be accessed directly here. This sort of in-depth profiling raises alarm bells with privacy activists. 'Consumers have increasingly digital lives and they are developing an unfathomably large data trail every day,' says Rainey Reitman, activism director for privacy group Electronic Frontier Foundation. 'There has never been another time in history where privacy was under the kind of assault it is today.'You can opt out of the tracking, or manually edit your details. Google also  does not store information on controversial subjects such as pornography. The Ad preferences page came to public attention following a sweeping change to 'privacy policy' which comes into effect on March 1, although the preferences page was launched some time ago. YouTube data, Gmail information and search data will all be used to build up ever more accurate advertising profiles and also the company claims it will make searches more personalised.
D'coda Dcoda

Smart tag lets you print electronics on plastic [25Jan12] - 0 views

  • When people receive food or pharmaceuticals, the smart tag will display the temperature record. This method will be less expensive and more accurate than placing alarm sensors in shipping containers, ThinFilm said. ThinFilm's technology, which has been under development since the 1990s, is a printable memory device that stores the ones and zeros of digital information by changing the orientation of polymer chains when a voltage is applied. Last year, ThinFilm partnered with Xerox company PARC to combine its ferroelectric memory with PARC's printed transistors. Adding computing logic allows the device to not only read, write, and process data, but also to store more data.
  • The computing and storage are very limited on this sort of device and will work for less than a year but it is low power and, because it's printed on plastic, low cost. Data can be stored many times and is not lost with loss of power. By partnering with companies that have made a battery, display, and sensor for its memory system, ThinFilm has created smart tags which can be used for many different applications, said CEO Davor Sutija.
  • The company sees integrated printable electronics replacing silicon processors and enabling the Internet of things. For example, the company has deals to supply smart tags that add interactivity to toys and games. It has also had discussions with auto companies to use tags to gather data on vehicle brakes and notify drivers when they need service. In 2013 or 2014, the company plans to add a wireless networking module to its smart tag. That will allow everyday objects to communicate with the near-field communications in cell phones, said Sutija.
Marc-Alexandre Gagnon

What Political Campaigns can teach business, part 2 of 2 | Business901 - 0 views

  • In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government
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