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Marc-Alexandre Gagnon

Cingular to test near-field cellphone services in Atlanta -- Engadget - 0 views

  • Looks like Cingular will work with Chase, Visa, Nokia, Philips and a host of other bigshots to test next-gen NFC (near-field communication services, ala FeliCa) for cellphones at Philips Arena in Atlanta. The main benefit of near-field technology is the ability to use a cellphone to pay for products; just wave your phone in the general direction of a point-of-sale terminal at the Arena, and you can buy your hot dogs and brew without missing half of the game. The test will be open to Atlanta Hawks season-ticket owners, who will also have to have Chase Visa accounts (Mastercarders might find this old hat) and be willing to use Nokia 3220 phones modded with an NFC chip. We hope that Cingular and Nokia are at least giving the passholders the phones. It's bad enough being a Hawks fan — these dudes should get something more for their loyalty than an offer that requires them to ante up another $150.
Marc-Alexandre Gagnon

How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More | TechCrunch - 0 views

  • It’s no secret that credit card companies are shelling out big bucks and aggressively forming partnerships and deals to start cashing in on the mobile and digital payments innovations currently taking place. American Express, which recently debuted its own digital payments product Serve, has been particularly aggressive on the partnerships front, striking recent deals with both Foursquare and Facebook. Mastercard has bet on NFC with a partnership with Google for Google Wallet and bought online payments gateway DataCash for $520 million last fall. And Visa has made a number of major moves in the mobile and digital payments space of late; including making an investment (and taking on an advisory role) in disruptive startup Square, buying virtual goods payments platform PlaySpan for $190 million, and acquiring mobile payments company Fundamo for $110 million. We sat down with Visa’s Global Head of Mobile Product Bill Gajda and the company’s Head of Global Product Strategy, Innovation and eCommerce Jennifer Schulz to discuss how the financial company is planning to compete in both mobile and digital payments.
  • In May, Visa announced its plans for the digital wallet. We’ll explain this initiative later in the post, but part of this platform would allow you to access your loyalty points, credit cards and more from your mobile phone at the point of sale. And the third pillar of Visa’s mobile strategy is incorporating value-added services like real-time alerts, contextual services, and offers at point of shopping based on where you are.
  • Gajda explains that Visa is licensing mobile payments applications PayWave for integration with the ISIS wallet and the company is actively looking for other ways to integrate with NFC into the company’s mobile payments structure.
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  • Of course, some aren’t so bullish on NFC, notably eBay (who owns PayPal) CEO John Donohoe, who in a recent earnings call said merchants refer NFC “not for commerce.” And odd statement considering PayPal just dipped its toes in the NFC pool with support for Android.
  • Gajda tells is, “I think for some people NFC will replace the actual physical credit card but it will be a long time before NFC replaces all payments.” He believes that we are going to start seeing more traction by end of this year but says the capability of “taking credit cards and putting them on mobile phones will represent the long tail” in payments. But he adds, “the pieces are in place for NFC to take off.”
  • The second part of the Visa’s mobile strategy involves the digital wallet and the mobile web. Gajda says that as e-commerce ramps up on mobile phones, there is a need for one-click, simple username and password checkout experience in a transaction being made on a mobile device. That’s an area where PayPal has been working hard to dominate in but Visa sees room for other players. Should we expect a PayPal-like, one-click mobile payments technology coming from Visa soon? Perhaps, the company hasn’t been afraid to enter PayPal’s territory in the past, launching a peer to peer payments service earlier this year.
  • Gajda tells us that the biggest challenge of mobile payments in the current market the massive amount of fragmentation in the mobile industry. He explains that with all of the various mobile operating systems, specific manufactured phones, applications and more, keeping up with pace of innovation on the development side is a major challenge for Visa.
  • Visa actually tested a partnership with retailer The Gap earlier this year which alerted customers via SMS of discounts in stores near them. Gajda tells us Visa is working with a number of other retailers and banks on similar deals which will be announced soon.
  • Gajda says there are a number of other factors at play in the mobile payments place that need to be highlighted when talking about mobile payments. International is a huge growth area in mobile payments. He tells is that outside the U.S., there are a large number of people who have mobile phones but don’t have banking relationship or credit card. In fact, he says there are 2 billion people in world that have phone, but don’t have a bank account or credit card.
  • In these markets, Visa’s goal is to bring prepaid accounts, purchasing power and other financial services to basic phones. These could include topping up a mobile phone with airtime, buying transit tickets, peer to peer payments. And this goal was the mean reason behind the purchase of behind the $110 million purchase of Fundamo. The company’s platform delivers mobile financial services to unbanked and under-banked consumers around the world, including person-to-person payments, airtime top-up, bill payment and branchless banking services.
  • Connecting with the small business world that don’t yet use credit cards or are new to the system is another area where Visa feels there is strong potential, especially with mobile payments. That’s why the company invested in disruptive mobile payments company Square and took an advisory role in the company. Gajda says that the power of Square is that it is enabling small businesses and independent workers such as doctors, designer and other merchants to start using credit cards and grow their businesses. It would make sense for Square and Visa would somehow work to harness the power of their partnership (As of April roughly two-thirds of transactions using Square’s payments service were through Visa credit cards.), but it’s unclear what the two companies will reveal any new co-produced products soon.
  • MOBILE Gajda explains that there are three prongs to Visa’s mobile payments strategy. One of these is NFC, and focuses on payments using a mobile phone at a physical store. For background, NFC (near field communications) enables people to make transactions, exchange digital content and connect electronic devices with a simple touch. As we’ve seen with Google Wallet, Android phones such as the Nexus S are being built with NFC chips, making your cell phone a mobile wallet. Visa recently joined the ISIS network, a NFC mobile payment network that is a joint venture formed by AT&T, T-Mobile and Verizon. ISIS will soon launch in a number of markets, including Utah and Texas.
  • But he says that there is still so much room for innovation around how we pay with mobile phones. “With the rise of smartphone usage, we are already seeing a lot of innovation around commerce,” he explains. “It’s inevitable that this will extend to the payments around the sales in mobile commerce.”
  • DIGITAL Visa’s digital payments guru Schulz outlined her strategy for digital payments at the company, which centralizes around the creation of the digital wallet. Schulz says that because of the fact that e-commerce is being more easy and convenient with customers, especially with m-commerce, the underlying payments infrastructure has to evolve.
  • And Visa’s answer to this is a new digital wallet initiative. Here’s how it works. Users will have an account, and they can add their credit card numbers (and cards from other credit card companies such as American Express and Mastercard). Visa is partnering with a number of financial institutions to offer this product to their customers.
  • Users can also load their loyalty points and rewards cards, as well as organize their shopping lists. Schulz describes it as a “wallet in the cloud.” But she says the key to the success of the wallet is a seamless, one-click payments experience for the consumers. So Visa has partnered with a number of large-scale retailers (which will be announced soon) to integrate what Schulz refers to as a ‘new acceptance mark’ on a merchant payments page.
  • So there will be a button you can click on, which will prompt you to sign-on and then will sync your digital wallet with the purchase in your shopping cart. So for example, imagine you had a camera in your cart, and Visa offered a 20 percent off at camera’s purchased at BestBuy, the wallet would sync and show the discount in your cart. The same works for loyalty points and more.
  • Visa competitor American Express is also working hard to innovate both at the large retailer level, as well as among smaller retailers, with GoSocial.
  • She compares the digital wallet offering to “two-hand clapping.” ” You can have a digital wallet,” Schulz explains, “but you need a merchant solution of click to buy, and Visa’s going to transform that experience.” And Schulz highlights another recent acquisition, Playspan, has helping drive a simplified commerce experience, a.k.a. click to buy, within game or within app.
  • Of course adding another checkout experience to online retailers’ sites can be a complicated and time-consuming process. But that’s where Visa’s $2 billion acquisition of CyberSource comes in. CyberSource is said to process about 25 percent of all e-commerce dollars transacted in the United States, and operates e-commerce for hundreds of thousands of retailers. Schulz says this relationship has helped speed up the pace of implementation.
  • Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons why Google’s Mobile Wallet news created waves, even though NFC technology is in its early stages.
  • Schulz explains that the idea behind the wallet is that consumers want control over their wallet and want to have payment information and access available to them at all times. She believes that the digital wallet will click to buy incorporated on retailers’ sites is essential to the future of e-commerce in both the U.S. and emerging markets.
  • While Visa, American Express and others are looking to capitalize on the changes taking place in the payments industry, it is a challenging effort. Local commerce is a big part of this, and everyone is trying to find a way to close the redemption loop. But e-commerce, amongst larger retailers, is also a multi-billion dollar market that Visa hopes to continue to play in with products like a digital wallet. And in-store payments, whether that be through NFC, Square or others, represent another market.
  • I’ve been talking to a number of executives of payments companies and founders of innovative payments startups, and while their objectives are different, they all seem to agree on one thing. It’s early and there is still much more innovation were going to see in the next few years in the online and mobile payments space.
Marc-Alexandre Gagnon

American Express To Release An API For Digital Wallet Platform Serve; Focuses On Data And Personalization | TechCrunch - 0 views

  • Over the past year, American Express has been making several key payments partnerships with technology companies and launched its take on the digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. The company has also landed a number of lucrative carrier partner deals for Serve. Separate from Serve, American Express’ recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. We sat down recently with Harshul Sanghi, American Express’ new VP of Enterprise Growth Group to chat about Serve, the digital wallet and how the company plans to dominate the payments space.
  • Sanghi, who was formerly the Managing Director of North American venture activities for Motorola, joined AmEx in September. His focus is on further developing the Serve brand and forming these partnerships that help expand the card member base into new segments.
  • Sanghi explains that while every payments company (including even Google) and credit card company is releasing their own version of the digital wallet, it’s whats in the wallet that’s truly important. “The wallet that has the most brand partnerships is what customers are going to gravitate too,” he says. And this wallet needs to tie in seamlessly with loyalty programs, and virtual currencies, which is why AmEx bought virtual currency monetization platform Sometrics a few weeks ago. And the wallet needs to store offers and deals as well so that consumers don’t have to carry around coupons or discounts to a store.
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  • While commercial partnerships are definitely key to the broad appeal of Serve, part of Sanghi’s master plan in furthering Serve’s presence is a connection with developers. “It is difficult for mobile payments startups to scale without partnerships with some of the major financial partners,” he explains. “There are a lot of regulation in terms of moving money, and fraud management and we want to be the partner mobile payments startups think of in this space.” Sanghi says that in first half of next year, American Express will open up the Serve platform to developer community.
  • Another area where American Express is focusing its efforts when it comes to Serve is on data. “Data is going to be a differentiating factor in the payments space,” Sanghi explains. A personalized experience is going to be key in providing the digital wallet that consumers flock to, he says. And it’s not just purchasing data that American Express is looking to mine.
  • Intent data, structured data and unstructured data will all play a part of delivering a personalized payments experience. That means analyzing things such as Tweets, Twitter sentiment, your social graph, Facebook updates and more to deliver targeted offers. “The magic is going to be in marrying structured data and unstructured data for results in real-time,” Sanghi says.
  • With 100 million card members, American Express’ data opportunities are massive. But privacy is a key concern in this data mining, says Sanghi, and the company has to be sure they aren’t abusing these issues, especially as it relates to financial information. For example, the company’s Facebook partnership, in which AmEx cardholders can link their cards to their Facebook accounts to receive deals, is an opt-in experience.
  • Across the board, American Express is going to be announcing many more commercial partnerships including those with gaming and telecommunications companies. Serve will also soon enter new geographies, says Sanghi, which will also be a key part of the platform’s growth in the next year.
  • Of course, American Express has competition in the digital wallets space, and companies like PayPal and even Google are also looking to compete. And fellow credit card companies such as Visa have major ambitions to dominate the digital wallet. Regardless, all of these companies need to fine-tune their offerings so that the benefit to consumers is clear. The battle to become the de facto digital wallet is just starting, and which payments provider that will create the technology that keeps consumers engaged has yet to be determined.
Marc-Alexandre Gagnon

Tinkercad Raises $1 Million, Aims To Popularize 3D Printing | TechCrunch [08Nov11] - 0 views

  • Exclusive - Tinkercad, a startup that aims to introduce browser-based 3D printing CAD to the masses, has landed $1M in seed funding from True Ventures, Jaiku founder Jyri Engestrom, Delicious founder Joschua Schachter, Eghosa Omogui and Taher Haveliwala.
  • The company’s mission is to ‘reach and teach’ a wide audience on the use of CAD software and creating ‘fun and meaningful’ things like jewelry, toys, car parts and whatnot, using 3D printers.
  • Kai Backman, Tinkercad’s co-founder and CEO, explains that one only needs a browser and a couple of minutes to use its browser-based software and have a 3D project ready for printing.
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  • “We use game-like quests to teach what we call ‘design literacy’, understanding the design of physical things. By lowering the barrier of entry, our users have been able to create and print a wide variety of awesome items”, he adds.
  • Tinkercad is free, and encourages sharing designs under a creative commons license. Once users create designs with the software, which seems pretty easy to use based on my rudimentary testing, they can order designs directly from printing services like Shapeways and i.Materialise or download STL files to use other printing services or personal 3D printers like Makerbot’s Thing-O-Matic.
Marc-Alexandre Gagnon

'Web Clipping 2.0′ Startup Clipboard Backed By Andreessen Horowitz, Index, CrunchFund, Others (Invites) | TechCrunch [07Nov11] - 0 views

  • Clipboard aims to become the go-to service for saving and sharing the relevant parts of any page or service available on the Web, including much of its core functionality, or put differently taking care of everything in between simply bookmarking a URL and having to save an entire Web page.
  • Using a bookmarklet, Clipboard users can ‘clip’ things like search query results, stock quotes, tweets or Facebook status updates, video clips, images with captions, a Google Maps map, a forum answer, an Amazon book review, an eBay product summary, a digital coupon, and the likes.
  • Select part of a Web page or service, and use your mouse (simply by hovering over something or, preferably, by using the scroll wheel) to increase or decrease the number of ‘zones’ you would like to clip. Your selection – including links and images etc. – will be saved to your Clipboard profile instantly, and you can jump straight to it to visit your clip collection
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  • Clips can be annotated, saved, shared publicly and with specific users, tagged and all that jazz. But you can also just bookmark simple services you use, games you play, or parts of Web pages you often visit, and interact with your clips by visiting just one website instead of all them separately.
  • Not all of a site’s functionality can be simply clipped to Clipboard, as you will notice, but that’s of course not necessarily their fault. Inevitably, some services that reside on other websites or rely on third-party API calls or whatever, will be tougher to clip in full.
  • TechCrunch has learned that Clipboard has raised an undisclosed amount of financing from the following, impressive list of investors: - Andreessen Horowitz - Index Ventures - CrunchFund (note: TechCrunch founder Michael Arrington is a founding partner) - DFJ - SV Angel / Ron Conway - Betaworks - First Round Capital - CODE Advisors - Founder’s Co-Op - Acequia Capital - Vast Ventures - Ted Meisel (former CEO of Overture and now at Elevation Partners) - Blake Krikorian (former CEO of Sling and now an Amazon board member) - the elusive Vivi Nevo
Marc-Alexandre Gagnon

German Rail System to Get Mobile Payments This Year [26Aug11] - 0 views

  • Come November, the world's second largest mass transit company will let its riders pay for trips by waving their cell phones at the terminal. The Deutsche Bahn, Germany's main railway operator, began implementing its Touch&Travel mobile payments system in 2008 and expects it to be ready within two months.
  • The system will rely on near field communications (NFC) chips contained in customers' mobile phones to handle the payment transactions for each trip. Alternatively, riders can pay with their phones by scanning a QR code at the beginning and end point of their ride.
  • Touch&Travel mobile apps are available for iPhone and Android-based smart phones. "In addition to using NFC or barcodes to provide location information, smartphone apps can use GPS or the user can type in a location ID number," writes NFC World. Riders will be billed for their transit usage at the end of each month.
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  • Contact-less payments are just one of the many uses for NFC, which is one of the most-talked-about technologies of the last year. Some other use cases include exchanging contact information, mobile gaming and unlocking doors, to name a few. Still, mobile payments are perhaps the most anticipated of its future uses, as everybody from banks and credit card companies to Google and smaller tech startups have been preparing solutions in this space.
  • New York City's transit system started its own pilot program for mobile payments last year, which lets riders pay for trips with their iPhones. Since the iPhone does not yet support NFC natively, the devices need to be housed in a special casing in order to work with New York's subway, rail, bus and taxi systems.
Marc-Alexandre Gagnon

Boku rolls out NFC payments in France - Mobile Commerce Daily - Payments [26Aug11] - 0 views

  • Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.
  • The company is partnering with French carriers Bouygues Telecom and SFR. The deal will reach 32 million French consumers.
  • “France is a top priority for us in international markets, and we decided we wanted to tap into it in 2010,” said Ron Hirson, cofounder/president of Boku, San Francisco.
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  • “This deal will make it possible for consumers to buy things on their handsets without worrying about the restrictions of multiple carriers,” he said.
  • Boku is a global payment system focused on using the telephone number in more than 66 countries.
  • With Boku’s Internet + Mobile service, consumers will be able to buy virtual and digital goods from their handsets, including Facebook credits and games.
  • Merchants who  use the service can use Boku for purchases up to approximately $15.
  • Consumers can click the Boku button at the point-of-sale to make purchases. They are then taken to a landing page where they enter their phone number and view the amount.
  • To confirm payment, Boku sends consumers a text message. The purchase is then sent to their carrier bill.
  • “For customers Boku is great because it has a fast transaction time, and merchants get higher payout rates,” Mr. Hirson said. “People are more comfortable typing in their phone number than giving away their credit information,” he said. “Our model is based off of the mobile payment industry we saw in South Korea with virtual goods and a low average transaction flow.”
  • Boku is only one of a string of companies that see the telephone number as a key to unlocking mobile payments, especially in European markets.
  • Most recently, Payfone opened up its services to European mobile payment company Fortumo to draw in new merchants and consumers. (see story).
  • In the United States market, NFC payments are gaining traction with companies including Google, Mastercard and Citi claiming a spot next to Isis – a partnership between U.S. carriers and Discover Card and Barclaycard (see story).
  • “I think we’ll see more mobile payments being used with physical things like music, movies and other low-ticket items,” Mr. Hirson said. “I think we’ll also see a wave with NFC payments because there is a lot of interest and use around it,” he said.
Dan R.D.

iPhone 5 Expected to Have NFC, Help Propel Mobile Payments - 0 views

  • In all the rumor-crazed lead-up to the launch of the iPhone 4S, one feature that was speculated about but never that likely was the inclusion of near field communications. Next year, when the iPhone 5 is actually, finally released, there's a very good chance it will have NFC, according to a report from DigiTimes.
  • Citing sources at Taiwan-based smartphone manufacturers, DigiTimes says Apple's new iPhone will be one of several devices to ship with NFC in 2012, although we expect the sometimes faulty iPhone rumor mill to churn on until the device is unveiled next year.
  • If the iPhone 5 does include NFC, it will be far from the first smartphone of its class to include the technology. In typical Apple fashion, while it may not be the trailblazer, it's sure to popularize the feature and push it toward widespread adoption. Some say the iPhone's inclusion of NFC could propel the technology's penetration from below 10% to more than 50% in just a few years.
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  • The unveiling of the iPhone 5 is still several months away, so any speculation this early in the game can turn out to be fruitless. We expect to see this particular rumor evolve in the coming months as analysts weigh in and supply chain sources leak purported details.
Dan R.D.

Deceivers.com » Ipad - A Kindle Onslaught, For Real? - 0 views

  • iPad is not exactly an e-reader. It is a hybrid that hovers between a cellphone, a computer, and in some unbelievable respects, an e-studying device. What it does precisely, no one can somewhat pin down. It houses a formidable instrument that may do anything else from enjoying top definition movies to providing an outstanding gaming console and, smartly, everything else in between. E-studying capabilities included. In the beginning look, iPad seems to run away as a winner in lots of things. But if pitted in opposition to Amazon’s Kindle, does it even stand an opportunity?
Marc-Alexandre Gagnon

Cool AR Concept for Xbox Kinect | Augmented Planet - 0 views

  • Immersive gameplay where you become the character in a game is an interesting concept and one that I think the Xbox Kinect will do pretty well at.  Below is an interesting video from a developer experimenting with augmented reality and the Kinect. There are some nice touches in there such as body mapping to paint the characters costume, object detection for the particle beams. Also watch out for the example of diminishing reality thrown in at the end.
Marc-Alexandre Gagnon

PayPal Predicts No Wallets by 2016 [24Nov11] - 0 views

  • Back in 2007, the Chief Executive of Visa Europe claimed that we could all be living in a cashless society by 2012. With that milestone fast approaching, it’s safe to assume that notes/bills and coins won’t be going the way of the dodo that quickly, but a new forecast has emerged from another giant from the finance world.
  • PayPal has produced a new report which will be released shortly – Money: The Digital Tipping Point – in which it predicts not only that consumers won’t need cash to go shopping, but they won’t need a wallet at all. And when can we expect this vision to be realized? 2016, it seems.
  • We’ve written quite extensively about mobile payment technology in recent times. Back in September we spoke with Ben Milne, founder of peer-to-peer Web and mobile payment platform Dwolla, who discussed the future of m-commerce. And prior to that, The Next Web’s Brad McCarty looked at how NFC will get its piece of the $4 quadrillion payments pie. There’s little question mobile payments will play a big part in the future of commerce. But will it completely outmanoeuvre paper, coins AND plastic by 2016?
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  • Around 45 million people in the UK use a mobile phone, and 49% of mobile users surveyed use their device to purchase products at least once every three months. But there is still a big demand for in-store purchases too, as we saw with London’s Oxford Street retailers gearing up for Christmas by introducing a number of tech initiatives to help capitalize on the growing m-commerce trend.
  • So the real prediction here is that the uptake of mobile payment technology will increase significantly over the next 4 years – something that most people would probably agree with. But at the rate we’re currently going at, and with the likes of NFC technology gaining momentum in the micro-payment sphere, cash could be under threat sooner than we may otherwise have realized.
  • “We’ll see a huge change over the next few years in the way we shop and pay for things”, says Carl Scheible, Managing Director of PayPal UK. “By 2016, you’ll be able to leave your wallet at home and use your mobile as the 21st century digital wallet. Our vision of money is to enable you to pay for something from wherever you are, whatever device you’re on – a PC, mobile phone, tablet, games console and a whole lot more.”
  • Indeed, Scheible continued by saying that it will take another 4 years before we’ll see the real beginning of money’s digital switchover in the UK, but he stopped short of any discussion relating to a ‘cashless society’. “We’re not saying cash will disappear entirely, but we’ll increasingly use our phones and other devices rather than our wallets to pay in-store as well as online”, he says. “The lines between the online world and high street will soon disappear altogether. Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.”
  • PayPal’s findings are based on interviews by Forrester Consulting with 10 senior executives from major UK retailers and other businesses, with a combined turnover of £85bn.
  • By 2016, it’s thought that UK mobile retail sales will hit £2.5bn. PayPal currently has over 14m active UK accounts, over a million of which have been used to send a mobile payment. Around the world, PayPal expects to process more than $3.5bn (£2.25bn) in mobile payments this year, five times more than in 2010.
D'coda Dcoda

Don't have a Plan? Why Not Having a Plan Can Be the Best Plan of All [28Apr10] - 0 views

  • Mark Zuckerberg and his college roommates were computer science students without any real plan. They started Facebook because it was fun, used their talents, and was a novel way for Harvard students and alumni to stay in touch. Zuckerberg never anticipated it would host over 400 million members. And he had no clear idea where the money would come from. But he kept at it until, in 2007, Facebook let outside developers create applications for it, and game developers started buying ads on Facebook to keep attracting players. Hardly Zuckerberg’s strategy in 2004.And when Larry Page and Sergey Brin, founders of Google, started writing code in 1996 they had no clear plan or idea how they would make money either. But that didn’t stop them from starting. It wasn’t until 2002 and 2003 that AdWords and AdSense became the company’s money-making platform. Last week, in Don’t Get Distracted by Your Plan, I wrote about the importance of staying flexible, about the dangers of sticking too closely to your plan. But what if you have no plan? Read more at blogs.hbr.org
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    Add this to the strategy behind successful use of social media
Dan R.D.

10/04/23 Collective Layer of Fantasy - Augmented Reality Flashmob in Amsterdam - 0 views

  • This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It’s the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.“Every square in every major city in the world knows the ‘human statue’ phenomenon,” he notes, so the intention of this weekend’s performance art is to take the human statue game totally into the digital world.have a smartphone that’ll run Layar (i.e. one with GPS).activate Layar, wave your smartphone in the air and ogle whatever strange and wonderful digital statue installations Veenhof’s chosen to populate the augmented space over Dam Square with. There’s a rumor that the Beatles will be showing up in pixel form, to recreate their famous Abbey Road pose.Is this the start of a new trend? You betcha. Flashmobs are still a popular affair, and AR is a tech that’s on the point of exploding into the mainstream public consciousness.
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    Augmented reality opens up a lot of possibilities for businesses. Imagine looking through your smartphone and having a chat with the geico gecko about your car insurance.
Dan R.D.

Google's Catch 22 - Security vs. Transparency [29Apr10] - 0 views

  • So I think that one of the biggest problems that Google has, taking Google as probably the best example of someone trying to build a reputation currency, is that as soon as Google gives you any insight into how they are building their reputation system it ceases to be very good as a reputation system. As soon as Google stops measuring something you created by accident and starts measuring something you created on purpose, it stops being something that they want to measure. And this is joined by the twin problem that what Google fundamentally has is a security problem; they have hackers who are trying to undermine the integrity of the system. And the natural response to a problem that arises when attackers know how your system works is to try to keep the details of your system secret—but keeping the details of Google’s system secret is also not very good because it means that we don’t have any reason to trust it. All we know when we search Google is that we get a result that seems like a good result; but we don’t know that there isn’t a much better result that Google has either deliberately or accidentally excluded from its listings for reasons that are attributable to either malice or incompetence. So they’re really trapped between a rock and a hard place: if they publish how their system works, people will game their system; if they don’t publish how their system works it becomes less useful and trustworthy and good. It suffers from the problem of alchemy; if alchemists don’t tell people what they learned, then every alchemist needs to discover for themselves that drinking mercury is a bad idea, and alchemy stagnates. When you start to publishing, you get science—but Google can’t publish or they’ll also get more attacks.Read more at craphound.com
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    If Google publishes their secrets then security is compromised. If Google doesn't publish then users trust in them diminishes. If we will never know how Google measures value, then we will never know if there can be a better way?
D'coda Dcoda

Augmented Reality on the Big Screen [17May11] - 0 views

  • While tablet computing may in future transform the whole computer industry, it is already changing the way we look at augmented reality. And this is not only because of the big display. More and more different devices for multiple OS platforms are expected to appear on the market, equipped with advanced sensors such as high-resolution cameras. The cost of data roaming is likely to drop and considering the millions of people expected to buy such a device in the next few years, there are incentives enough for optimizing augmented reality (AR) tablet software and to start creating really useful and fascinating applications taking full advantage of the promising, new capabilities. metaio, with its junaio 2.6 release, a junaio plug-in for third party app integration, and the revised mobile AR SDK Unifeye 2.5, is well prepared and ready to go for the next generation of AR applications. If you want to learn more about mobile AR in general and on tablets, everything is summed up here: http://www.metaio.com/specials/augmented-reality-on-tablets/ And here you can find a movie with almost everything we´re working on: 3D tracking, markerless 2D tracking and image processing, virtual manuals, interactive TV, smart packaging, advertising as a service, context sensitive product visualization, AR gaming and so on. By the way: to my knowledge it´s the first AR demos running on the Android 3.0 based Xoom!
Dan R.D.

Metaio and Layar pinpoint next steps for augmented reality [17May11] - 0 views

  • Metaio thinks that tablets will become increasingly important devices for AR, describing them as "the perfect enabler for augmented reality" as it published a video showcasing its Junaio AR technology running on slate devices.
  • Metaio's bullishness is about more than just the iPad: the company thinks the new wave of tablets running Google's Android 3.0 operating system – starting with the Motorola Xoom – will create new opportunities for innovative AR applications.
  • It also cites dual-core processors as a key factor enabling tablets to be used for AR applications including instructional guides; product information; e-commerce; entertainment and gaming
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  • Metaio's view is that AR is "more than a marketing gimmick or hype, it's actually an interface revolution". However, there are currently relatively few companies able to take part in this revolution, since creating AR content remains the preserve of developers willing and able to get to grips with the tools.
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