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Marc-Alexandre Gagnon

Top 7 Mobile Commerce Trends in 2011 - 0 views

  • 4. Offers, Offers and More Offers With the daily deals craze dying down post-Groupon IPO, mobile offers are springing up. Google Offers, Google's response to Groupon's daily deals, continues to expand and personalize its deals. It recently stepped into the mobile commerce space with an Android app. Amazon entered the daily deals space with Amazon Local. Mobile commerce isn't a part of the story, but with Amazon's hefty investment in Living Social and an infrastructure far more mature than Groupon's, Amazon may be waiting for just the right moment before really making its move. Meanwhile, daily deals superhero Groupon moved further into the location-based mobile commerce space through a partnership with Loopt. Soon after the Loopt announcement, Groupon launched Groupon Now, which inserts real-time, location-based offers into the daily deals game. Such offers are usually only available for a few hours, do not include the typical Groupon tipping point and are meant for impulsive mobile users.
  • 5. Shop Till You Sit: Tablet Commerce Tablets are all the rage this year. A recent study by eMarketer.com predicts that one in three online consumers will use a tablet at least once a month by the year 2014. Appel iPads are positioned to dominate the tablet market until 2015. So what are people doing on their tablets? Shopping, naturally. And thus the boom of tablet commerce. Amazon.com, the top revenue-producing Internet retailer, naturally leads the pack with a strong tablet-optimized site. Couch commerce, the act of sitting on one's couch and shopping from a smartphone and tablet, saw a strong increase this year - especially after Thanksgiving dinner and on Black Friday. Amazon launched its Kindle Fire tablet on September 28. ReadWriteWeb Writer Jon Mitchell calls it a store with a screen, quite literally suggesting that its sole purpose is to be a media consumption device. As the Kindle Fire continues to gain consumer mindshare and more developers flock to the Amazon Appstore (don't call it the App Store, OK?), we expect more tablet commerce growth in this area. Shopping catalogs designed specifically for tablets will add to the tablet commerce experience. Google launched a shopping catalog app for tablets back in August. Google Catalogs, as they're called, are like "window shopping with your iPad and Android tablet." The only potential problem for retailers? Now they won't have catalog readers' home addresses on hand.
  • 6. Location and Local Groundswell: Chicago to Des Moines to Boston and Back Again The partnership between daily deals service Groupon and location check-in Foursquare was a big one. The two got together and made it happen. Or, as the Groupon blog says, "when we think of mobile addiction beyond Now! we think foursquare, and many of you guys do, too." The idea of positioning daily deals on Foursquare as an "addiction" doesn't exactly insure longevity; rather, it signals imminent burnout. But hey, we'll forgive Groupon's marketing team - with Groupon's stock prices slumping, the company is needs to keep looking for new ways to hit up consumers. Dwolla, mobile payments system based in U.S. mobile payments capital Des Moines, Iowa, seeks to completely sidestep credit cards. Unlike its main competitor PayPal, Dwolla does not snag a percentage of the transaction; instead, it asks for a shiny silver quarter, regardless of the transaction amount. LevelUp from Boston-based SCVNGR brings location-based gaming to the daily deals space. The idea is simple: Users will receive better deals the more they use the system. Much like the "unlocking" of Foursquare badges, LevelUp users will unlock new "levels" of awesome deals with particular merchants as they continue buying. Like its competitor Dwolla, SCVNGR recently began building local mobile payments into LevelUp.
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  • 7. Don't Forget The Dongle Dongles refer to a device that is connect to a computer to allow access to wireless or protected software. In the case of mobile commerce, a dongle would be a mobile credit card swiper that attaches to the mobile device. Square, Verisign and Intuit lead the way in dongle innovation. But with Google Wallet and NFCs (near field communications) on the move, do dongles have a future? Square's Card Case digital wallet is a dongle. It lets you pay by saying your name and only your name - if the merchant you visit is in the Square directory. With its dongle reader, Square aims to make mobile payments mainstream. Intuit's recent mobile payments innovation introduce the dongle-to-debit-card. The company wants to make it easier for small- and medium-sized businesses to accept transactions on the go. While Square is the leader in the dongle world, Intuit offers QuickBooks, tax refunds, bank partnerships, health check-ins and other management systems. Dongle providers such as Verifone, Intuit, Erply, ROAMPay, TRUSTe and PayAnywhere will continue to push their products as the space evolves.
  • Conclusion Mobile commerce is at a tipping point. It has not hit a critical, mainstream mass, however. First, the battle of NFCs vs. mobile wallets vs. dongles will need to settle, with one emerging and the others either following and finding their niches, or disappearing completely. Carrier billing will play a crucial role in how consumers start easing into the idea of mobile commerce. The daily deals space will become more focused on mobile, particularly in the ares of personalization and location-based targeting - people who use their phones are glued to them, naturally, and they must start receiving time-sensitive offers at exactly the right moment. Tablet commerce will continue to expand, as more people buy tablets and engage in "couch commerce." Catalogs, tablet-optimized websites and fast conversion rates make this the perfect platform for capturing consumers who already feel devoted to their tablets. In the dongle space, Square will continue to position themselves as the thought leaders, though they will face a fierce competition from Intuit.
Marc-Alexandre Gagnon

Branson's Next Mobile Act: An Investment In Mobile Payments Startup Square | paidContent [08Nov11] - 0 views

  • Richard Branson is no stranger to investing in mobile media: among his more notable moves have been establishing Virgin Mobile (NYSE: VM) years ago, and more recently moving into iPad publishing with Project magazine. Today comes news of his latest foray into the wireless world: an investment in the mobile payments startup Square.
  • Square raised $100 million at the end of June in a round led by Kleiner Perkins Caufield & Byers. At the time, that valued the company at $1 billion.
  • Square built a business initially on an iPhone-based mobile payments service that is now avaialbe for both iOS and Android devices. It provides a square-shaped dongle to merchants, who can plug the device into a phone to make instant card transactions. Some 800,000 merchants in the U.S. are now using the dongles, and there are around $2 billion in payments processed annually through the platform. At the standard 2.75 percent commission that Square charges merchants, that works out to annuals revenues of $55 million from those transactions going to Square.
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  • Last week, the company upgraded its payment app, Card Case, which now uses geofencing technology built into smartphones to let a user make purchases without even presenting the device. About 20,000 merchants have signed up to work with the Card Case app to date.
Marc-Alexandre Gagnon

Google Wallet is good for mobile payments, says rival Isis | Mobile - CNET News [10Nov11] - 0 views

  • Michael Abbott, the CEO of carrier-backed mobile payments joint venture Isis, has an interesting take on rival Google Wallet: "It's the best thing that could happen."
  • That's not the sort of thing you would expect to hear from the head of a venture that is planning to roll out its own mobile-payment system, designed to allow consumers to tap their phone on special terminals to pay for goods. Abbott, however, holds a longer-term view of the business, and believes that the entry by multiple parties is a good thing. It generates greater consumer awareness, stirs the various retailers, carriers, handset makers and banks into motion, and generally gets the debate about mobile payments flowing. He doesn't believe there will be any clear-cut winners or losers, and expects to see many options for consumers.
  • "There will be multiple solutions out there, and none of them are wrong," Abbott said in an interview with CNET, noting that "competition is what this space needs."
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  • Isis, which was formed through a partnership involving AT&T, Verizon Wireless, and T-Mobile USA, is attempting to enter the mobile payments business at a busy time. Google has already launched Google Wallet, although it remains limited to one smartphone on Sprint Nextel, and is only compatible with merchants with newer payment terminals. Visa, meanwhile, is attempting to create its own digital wallet. American Express, which has expressed a preference to partner, on Monday said it would invest $100 million in start-ups devoted to digital payments.
  • The approach that Isis is taking is wholly different from Google. Isis is working on a neutral platform that serves as a foundation for other parties such as retailers, credit card issuers and payment networks, who can plug in and offer their own services to their customers. Isis doesn't access any of the customer data. Abbott said it is working with a number of different business models, including charging a rental fee to use the platform, or possibly taking a cut of each transaction. The hope is the platform is valuable enough of a tool that companies will be willing to pay to use it.
  • That's a wholly different approach than Google Wallet, which is largely controlled by Google. Under that model, Google is providing the payment services to retailers, payment networks and banks for free. But in exchange, it gets access to the customer's data, enabling the company to deliver targeted ads.
  • "Free is a price I can't afford," he said, was a common expression among the companies he talks to.
  • Isis started off slowly but has had a few significant announcements in the recent months. The venture managed to strike deals with the four major payment networks: Visa, MasterCard, American Express and Discover, which was the first to sign up with ISIS.
  • Its plans are for a trial to begin next year in Salt Lake City and Austin, Texas. Abbott said he wasn't worried that Isis was falling behind Google's own initiative.
  • Abbott is less concerned about timing because much of the infrastructure is still moving into place. Phones and merchant terminals need a technology called near-field communications to talk with each other. There are few terminals with the necessary NFC chip, and even fewer phones. The Nexus S is one of the few NFC-enabled devices, and is positioned as Google's flagship phone for Google Wallet. The upcoming Galaxy Nexus will also have NFC, as well as a number of other handsets including BlackBerrys.
  • ISIS is focused on building out the system, improving the customer experience, and making sure all of its partners will be ready. That includes the carriers, handset manufacturers, payment networks, banks and retailers, who all must be able to handle or direct a customer complaint if something goes wrong.
  • "We absolutely want to get out fast, but we won't put out anything until it's ready," he said. "The customer experience is infinitely more important than speed."
Marc-Alexandre Gagnon

Verizon, AT&T and T-Mobile Invest $100M in Google Wallet Competitor [REPORT] [29Aug11] - 0 views

  • Verizon Wireless, AT&T and T-Mobile are planning to invest more than $100 million to take on Google with Isis, the companies’ mobile payment project, according to a report.
  • Isis, which the three carriers announced last November, is a mobile payment system that uses near-field communication. The three companies hope that it will be a viable competitor to Google Wallet, a NFC solution from the search engine giant that is rolling out in the market this year.
  • According to Bloomberg, the three carriers have earmarked $100 million for the venture. Previously, no funding had been announced.
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  • In addition to enabling mobile payments, Isis would also let consumers redeem coupons at the point of sale. Isis has built partnerships with the top credit card firms — Visa, MasterCard, Discover and American Express — to make that possible. The service is expected to roll out sometime in 2012.
  • Meanwhile, Google unveiled Google Wallet in May. A range of merchants, including CVS, Petco and 7-Eleven now accept Google Wallet for payment.
Marc-Alexandre Gagnon

NFC Mobile Advertising Startup Tapit Raises Seed Funding | TechCrunch [29Aug11] - 0 views

  • Tapit is a new mobile advertising startup, founded in March 2011, that enables content sharing and offer delivery simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found.
  • The company has now raised a seed funding round from Sydney Angels in record time – just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for Sydney Angels, the not-for-profit membership organization for angels which typically invests in Sydney-based startups.
  • NFC (near field communication), a short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable purchases at point-of-sale. But that’s only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more. It can even be used to perform actions like those found in NTT DOCOMO’s nifty “tap to follow” offering that lets two Twitter users follow each other simply by tapping phones.
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  • With Tapit, however, the idea is to leverage NFC for use in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its marketing services include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building (e.g. tap here to “like” us on Facebook or follow us on Twitter).
  • Says Tapit CEO Jamie Conyngham, “the speed in which this round was closed is an endorsement of the Tapit team and the business models we have created around our unique NFC enabled technology. Everyone we meet loves the idea of Tapit, it’s addictive.”
  • NFC, indeed, would be a step up from the now-ubiquitous barcode scanning technology, which involves using smartphone apps to scan QR codes via the phone’s camera. Unfortunately, NFC generally requires an accompanying chip built into the phone itself. Due to this requirement, it’s currently being held back by the limited availability of supported handsets.
  • Still, analysts are bullish on NFC’s future, with ABI predicting over 35 million supported handsets by 2012 and Frost & Sullivan estimating around 868 million by 2015.
  • Terms of Tapit’s seed investment were not disclosed, but the Sydney Angels Sidecar Fund typically invests between $100K – $500K in its portfolio companies.
Marc-Alexandre Gagnon

AT&T, T-Mobile and Verizon give Isis mobile payment network a $100 million boost -- Engadget [29Aug11] - 0 views

  • How do you compete with Google's new Wallet mobile payment system? Well, a $100 million cash infusion certainly couldn't hurt. AT&T, T-Mobile and Verizon have plans to invest just that amount in Isis, sources told Businessweek. That sum is likely to grow, since taking on Google is no small feat, especially considering Wallet is already off the ground, with nationwide retail partners and support for MasterCard PayPass. Though Isis first made its debut last year, Google Wallet, which was announced in May, has clearly taken the lead. Isis is little more than a top-level website at this point, though with three of the nation's largest carriers providing support, it could have a chance to catch up -- especially if the carriers elect not to partner with Google, leaving Sprint as the sole wireless provider. We're glad to see some potential healthy competition for Wallet, especially considering that it was looking like Google was poised to create a monopoly. We expect much more to come on the Isis front, but in the meantime, hold on to those wallets -- cell phone payments may be in your future, but for now, paper and plastic are where it's at.
Marc-Alexandre Gagnon

Mobile Ad Network Millennial Media Expands To Southeast Asia | TechCrunch [08Nov11] - 0 views

  • Mobile ad network Millennial Media is announcing an expansion to the Asia-Pacific region. Millennial is one of the largest remaining independent ad networks after AdMob was bought by Google and Apple acquired Quattro. There’s no doubt that many technology companies have eyed Millennial as an acquisition target, but the company has managed to remain independent despite the increased consolidation taking place in the mobile ad space.
  • So why Southeast Asia? Gartner forecasts that the mobile advertising industry in Asia Pacific will grow from $1.6 billion USD to $6.9B in 2015 and Millennial wants to be in a position to capitalize on this. The company is also eyeing Korea, Japan and China as other expansion areas.
  • In May, Bloomberg reported that Millennial was talking to bankers about an IPO, which could come in the Fall or in early 2012 and would value the company at a whopping $700 million to $1 billion (AdMob was sold to Google for $750 million). And the company is now seeing $50 million in revenue.
Dan R.D.

Africa Mobile Market Now Second Only to Asia - 1 views

  • The first GSMA Mobile Observatory report to focus on Africa has come back with some fascinating conclusions. First among them, Africa has passed Latin America to become the world's second largest mobile market. The global mobile association examined the 25 African countries that account for 91% of mobile use (calling them the "A25"). Here are some of the most interesting of the report's conclusions.
  • The report "integrates data from a wide range of existing sources to provide a comprehensive picture of the African mobile industry. These include public sources such as the ITU, World Bank and research by National Regulatory Authorities as well as commercial providers such as Wireless Intelligence, Informa, Gartner, Buddecomm and ID." Africa now has 620 million mobile connections, passing Latin America Regional penetration has risen from 2% in 2000, to 57% this year Over the last decade, the number of mobile connections has grown an average of 30% per year, forecast to reach 735 million by the end of next year Mobile provides 3.5% of African GDP Highly competetive sector has resulted in price decreases of up to 60% in some areas, with an overall average of 18% decrease in the last year 96% of is pre-paid with voice services currently dominating, however data is increasing rapidly - Kenya data revenues, for instance, including SMS, have increased at a 67% annual growth over the last 4 years, representing 26% of total revenues in that country
Marc-Alexandre Gagnon

45 mobile operators announce support for SIM-based NFC [24Nov11] - 0 views

  • 45 mobile operators have pledged their support for subscriber identity module (SIM) based Near Field Communication (NFC) implementations in an announcement made by mobile industry trade body the GSM Association (GSMA).
  • The large existing user-base of low-cost, mid-tier, NFC-less feature phones popular in emerging markets is a prime target for this technology. However, technical difficulties have prevented the adoption of SIM-based NFC. As the SIM card slot is located behind the battery, radio signals to and from the NFC module are effectively blocked in many phones.
  • Potential applications for this technology include mobile payments, public transit access, event ticketing, secure access to buildings or vehicles, identification, and person-to-person (P2P) data sharing.
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  • The GSMA has published interoperability standards for SIM-based NFC application programming interfaces (APIs) and protocols based on the Pay-Buy-Mobile specification for secure NFC mobile payments. Such standards pave the way for the development of contactless services across a variety of devices irrespective of their operating system (OS) while providing more detailed implementation protocols for the Java and Android platforms.
  • IHS Screen Digest research indicates that the 45 operators involved in the announcement serve 50.7 per cent of the world's mobile subscriptions. Since the NFC module is embedded in the SIM card, the operators expect users to be able to use existing handsets for contactless services without the need to switch to a high-end smartphone. Users of smartphones currently lacking NFC capabilities will also benefit from this technology.
  • The 45 operators involved account for nearly 3 billion subscriptions worldwide, and include China Mobile, Vodafone Group, América Móvil, Telefónica Group, China Unicom, Axiata, Bharti Airtel, Deutsche Telekom, Verizon Wireless, and AT&T.
  • There is also the issue of cost. IHS Screen Digest estimates current SIM-based NFC modules to be a hundred times more expensive than traditional SIM cards. This would deter most operators from venturing into offering SIM-based NFC as an option to customers in emerging economies until economies of scale bring the associated costs down.
  • It is unlikely that operators will allow third-party "over-the-top" services outside of their value chain. As the implementation of some contactless services (e.g. mobile payments, public transit) depends on a close collaboration between operators and local third-parties, it is expectable that contactless services deployments and uptake will vary greatly across markets.
  • IHS Screen Digest does not foresee rapid adoption of SIM-based NFC mobile payments. Users will likely become acquainted with the contactless technology by way of other use-cases, as NFC experiences in Asia and Europe suggest--most notably the Octopus transit and stored-value card in Hong Kong, and the London Oyster transit card.
  • If NFC payment and transit cards schemes prove successful in more locations, the likelihood that such services will be increasingly incorporated into mobile devices will also increase.
D'coda Dcoda

The Invisible iPhone [24May11] - 0 views

  • Over time, using your smart-phone touch screen becomes second nature, to the point where you can even do some tasks without looking. Researchers in Germany are now working on a system that would let you perform such actions without even holding the phone - instead you'd tap your palm, and the movements would be interpreted by an "imaginary phone" system that would relay the request to your actual phone.
  • The concept relies on a depth-sensitive camera to pick up the tapping and sliding interactions on a palm, software to analyze the video, and a wireless radio to send the instructions back to the iPhone. Patrick Baudisch, professor of computer science at the Hasso Plattner Institute in Potsdam, Germany, says the imaginary phone prototype "serves as a shortcut that frees users from the necessity to retrieve the actual physical device."
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    A new interface lets you keep your phone in your pocket and use apps or answer calls by tapping your hand.
Dan R.D.

How the Rise of Google's Chromebook Is Like the Rise of Multicellular Life - Technology Review - 0 views

  • For Google, the increasingly available broadband / fiber-optic / wireless network is oxygen. Smart phones are proof enough that thin clients can succeed in this early atmosphere, but it's not yet rich enough for them to become the technological equivalent of anything more complex than jellyfish. Which, not incidentally, ruled the seas of the early earth.
  • Denser, higher-bandwidth communications networks(more wi-fi hotspots; more numerous, smaller and faster cell towers) are the direct equivalent of a denser atmosphere. Google's Chromebook not only has the ability to take advantage of this ever-improving network, it also has the power to drive it, just as smartphone adoption has already forced cell carriers to invest heavily in their existing networks.
Dan R.D.

Next Century's Winners Will Master Machine-to-Object Communication, Leading Observer Says [30Jun11] - 0 views

  • Mark Roberti, founding editor of the publication RFID Journal, writes in an editorial this month that while M2M communication has great potential, the "real value" for sensor technology lies in machine-to-object communication.
  • "On the other hand, a firm could put passive ultrahigh-frequency (UHF) transponders inside a container at various levels. Since the liquid would interfere with the ability to read the tags, a company could determine liquid levels by ascertaining which tags can and can not be read...you can't put a Wi-Fi transmitter or a cell phone on every box of Tide detergent, bag of Granny Smith apples or Van Heusen shirt. Low-cost RFID tags will, one day, be put on all of these things, enabling M2O communication."
  • Leading wireless industry analyst Chetan Sharma detailed a similar vision to us in an interview earlier this year. (How 50 Billion Connected Devices Could Transform Brand Marketing & Everyday Life.) Sharma talked with us about cereal boxes with sensors inside them.
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  • Roberti says this will be a defining opportunity for the rest of the century. "This change - enabling computers to see and understand what is happening in the real world - is enormous. Most people have yet to grasp it, seeing RFID as a more expensive alternative to bar codes. They don't comprehend that when computers can automatically collect information regarding what is happening in the world, new insights and business strategies then become possible. And the companies that leverage these capabilities most effectively will be the big winners in the century ahead."
  • Such a vision raises questions of consumer privacy, data ownership, silos vs. effective cross-company development platforms, corporate vs. consumer power and much more.
Dan R.D.

Kevin Fitchard: Nokia's new interim CTO Tirri on the concept of the "Internet of Things" | the internet of things - 0 views

  • "The Invisible Internet is associated closely with the concept of the “Internet of Things,” in which a multitude of everyday objects are connected wirelessly. In such a world, not every object will have the intelligence to make decisions for itself — your carton of milk doesn’t need an advanced processor, only the ability to communicate what it is and its expiration date — but collectively they’ll create a form of ambient intelligence, allowing them to self-organize as a group. If the Invisible Internet of Things does become a reality, the Web will cease to be merely a virtual space, where people interact with one another from behind a PC or phone’s screen, and become a real space — “meat space,” if you will — where thousands of objects, both personal and public, interact with one another.
  • The one element, besides a radio, all of those objects have in common is awareness. They have to be able to sense one another as well as their surroundings. Embedding devices and objects with that kind of sensitivity probably is the smallest challenge the Internet of Things faces right now, said Henry Tirri, head of the Nokia Research Center. The core sensors needed in the network of the future already are embedded in the average smartphone today: GPS and cellular triangulation sense location; accelerometers and digital compasses sense movement and direction; digital cameras can see for the devices. Some of those sensors need to be refined, but for the most part, devices already have access to enormous amounts of raw sensory data, Tirri said. The challenge for the industry is processing that data, interpreting it and combining it with data from other sensors to make it useful. Once the technology overcomes those problems, there’s no limit to what can be wirelessly enabled, he added.
  • “In today’s world of handsets, we talk in billions; in the future, we will talk about trillions of devices,” Tirri said. “Radios and sensors will be very small. They will be in everyday devices like coffeemakers and key chains, as well as all consumer devices, but also things you wouldn’t think you’d have wireless capabilities, like chairs, tables, even your bed.”
D'coda Dcoda

No Location-Based Ads Allowed in Apps - Search Engine Watch (#SEW) [05Feb11] - 0 views

  • Apple has informed iPhone/iPod Touch application developers that they can't include location-based advertising within their apps. The move has intensified rumors that Apple is planning to launch its own mobile advertising network. Google clearly seems to be the target here. Google recently acquired AdMob, one of the most popular mobile ad networks. Will Google "retaliate" by closing down options for Android developers? It doesn't seem like that type of policy would match their m.o. What's more, by owning AdMob, it's difficult to see why they would feel threatened by other competitors. Apple's move seems to be a step in the wrong direction. Developers who put out free apps generally try to get revenue from in-app advertising. Location-based advertising, while still in its infancy, is truly the key to mobile ads. If a company can know that you're in the vicinity, they could send you a coupon incentivizing you to visit their store and make a purchase. Of course, location-based advertising should always include an opt-in or opt-out policy, but privacy doesn't appear to be Apple's main concern here. Apple did acquire mobile ad network Quattro Wireless recently.
Dan R.D.

RFID Watches Over the Tower of London and Its Artwork [06Jun11] - 0 views

  • After completing a two-year project involving the use of an active RFID mesh network to track conditions that could degrade its stone walls and artwork, the Tower of London continues to utilize the technology to track the environmental cycles of ambient and surface temperatures, as well as humidity, at two towers. This information could then be compared against the conditions of the tower walls and a painting located within the stone structure. The system, known as FlatMesh and provided by Senceive, was put into place in 2009 as part of a research project that the fortress' caretaker initiated, seeking wireless solutions for environmental monitoring in areas in which thick walls can obstruct transmissions.
Dan R.D.

'Ultrawideband' could be future of medical monitoring - 0 views

  • New research by electrical engineers at Oregon State University has confirmed that an electronic technology called "ultrawideband" could hold part of the solution to an ambitious goal in the future of medicine -- health monitoring with sophisticated "body-area networks."
  • Such networks would offer continuous, real-time health diagnosis, experts say, to reduce the onset of degenerative diseases, save lives and cut health care costs. Some remote health monitoring is already available, but the perfection of such systems is still elusive
  • "This type of sensing would scale a monitor down to something about the size of a bandage that you could wear around with you," said Patrick Chiang, an expert in wireless medical electronics and assistant professor in the OSU School of Electrical Engineering and Computer Science. "The sensor might provide and transmit data on some important things, like heart health, bone density, blood pressure or insulin status," Chiang said. "Ideally, you could not only monitor health issues but also help prevent problems before they happen. Maybe detect arrhythmias, for instance, and anticipate heart attacks. And it needs to be non-invasive, cheap and able to provide huge amounts of data.
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  • Corventis and iRhythm have already entered the cardiac monitoring market.
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