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When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending, you can be much smarter about tweaking and targeting those offers

Groupon, LivingSocial, and other daily deal sites have created enormous value by pushing the redemption loop the furthest. When someone buys a daily deal, for instance, that translates into cash for the merchant. But for the vast majority of their deals Groupon and LivingSocial do not track whether or not they are ever redeemed, much less the amount each consumer actually spends at the store or restaurant once they show up.

And that is why mobile is so appealing. If you can send deal notifications to people’s phones based on their exact location and nearby deals, you have the beginnings of narrowcasting. Later on, companies will figure out how to layer on ways to target by income, gender, and other factors as well.

An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.

Billington Cartmell, a UK ‘thinking brands’ agency, led the project to join artistic expression with an interactive brand experience. Using a the unique ability of the Aurasma app to map and track cylindrical objects, the agency asked seven of the UK’s biggest musicians to design a Lucozade bottle which when viewed through Aurasma leaps to life with video and animations.

A great deal of exclusive content was created for this campaign, and most of it is accessible only through the AR-enabled app. The animations that play from the bottles in the app are really only teasers, directing users to a website with documentaries and behind-the scenes video.

While the two sets are among those available for no charge, Infochimps sells the more in-depth and extensive datasets it’s derived from Twitter, proving there’s a continued marketplace for this sort of information. For $300 you can buy the dataset containing an hour-by-hour breakdown of the occurence of hashtags, URLs, and smileys in the 1.6 billion tweets created between March 2006 and March 2010. For $250 you can purchase a dataset extracted from those same 1.6 billion tweets with all mentions of stock tokens and related keywords.While information from Twitter has been culled to assess which websites we’ll like and which movies will perform well, analysis from Twitter and from the expanding social graph is really just beginning. Like, for example, the ability to track the time and mention of stock names. The new dataset of stock information offered by Infochimps hopes to demonstrate to the financial industry what the music and film industry already know: big data is a powerful prediction tool.See more at www.readwriteweb.com

Not very impressive, if these are the trends occupying the Facebook public mind. BTW (by the way) FML stands for (Fuck My Life). What can that be about? It’s #2 and I’ve never heard of it! It does not sound very positive. Is it the equivalent of whining? It’s a genuine question.Amplify’d from www.independent.co.ukTop Status Trends of 2009:1. Facebook ApplicationsSpecific words: Farmville, Farm Town, Social Living2. FMLSpecific word: FML3. Swine FluSpecific words: Flu, Swine Flu, H1N14. Celebrity DeathsSpecific words: Michael Jackson, Patrick Swayze, Billy Mays5. FamilySpecific words: Family, Mom, Dad, Son, Daughter, Kids6. MoviesSpecific words: New Moon, Transformers, Star Trek, The Hangover, Paranormal Activity and Harry Potter7. SportsSpecific words: Steelers, Yankees8. Health CareSpecific words: Health Care, No one should have to…9. FBSpecific words: FB, FB Friends, News Feed10. TwitterSpecific words: Twitter, RT11. YearsSpecific words: 2008, 2009, 201012. Lady GagaSpecific words: Gaga, Poker Face13. YardSpecific word: Yard14. ReligionSpecific words: Easter, Lord, God15. ISpecific words: I, isFacebook Memology ranks the most commonly used phrases or words in people’s status updates in 2009 and compares them to the trends seen in 2008.Read more at www.independent.co.uk

Perhaps the saddest thing about Facebook (note: I do think there are good things) is that most users seem utterly unware of the way Facebook is changing things; unaware of FB’s ever-changing Privacy settings; little idea about how expansive the recent f8 announcements could be (in fact I’d say a huge percentage of users don’t even know what the heck f8 is or what its impact may have); and perhaps wholly uprepared when their profiles and their data are streaming out in the open publicly. Most users are using FB strictly to post pictures and update their status in the literal way in which FB was designed - no sense of re-purposing the software in broader ways. On one hand, it’s great that we can all share our experiences with each other; on the other hand it’s worrying that more users aren’t educated enough about the fundamental nature of these media to make smart connections back to their own lives.

Furthermore, if Facebook becomes the primary place where people congregate, purchase, publish and share, it will become imensely important that users are proficient and savvy and creative in using it *for* their interests as citizens and not against them. The smallest tweaks in any software can have major implications in their use. Imagine if Facebook had a Hate button. I agree with Scoble: I hope we never see something like that. …But I have a feeling, there’s a Hate button hidden deep within our collective social experience and dynamics just waiting to surface its ugly head in the not-too-distant future. Recommend on Amplify                

In his latest study, Berger measured how various emotional and physical stimuli designed to activate the autonomic nervous system affected the likelihood that subjects would share emotion-free news articles. In one experiment, he primed 93 respondents with pre-tested video clips to produce emotional states associated with high arousal (anxiety, amusement) and low arousal (sadness, contentment). Then, in what participants were told was an unrelated trial, Berger presented the respondents with neutral articles and videos, and asked them to rate how inclined they were to share these news items with friends, family members, and coworkers. The result: "Situations that heighten arousal boost social transmission," Berger concludes.

Hyper-connectivity (Internet of things, people-centric networks, mobility): The world is becoming an interconnected network as the Internet expands outside of the web and into smart "things". Connectivity or as I've often referred to it, hyper-connectivity, driven by an increasingly mobile society that is always on, has far reaching business consequences. In a real time, always connected world, personal and professional blend or merge and the very definitions of workplace changes. The addition of the social web is creating a people-centric, interconnected network that is supported by real time access to data, content, and computational tools that change decision making and interactions. Business itself is moving to a business model where connectivity leads to a broad business network of partners behaving as an ecosystem. This ecosystem is the business of the future.

According to calculations by Cisco, 50 billion devices will connected to the Internet by 2020. Top technology infrastructure companies like IBM, HP and Ericsson are investing big in the Internet of things. IBM envisions a smarter planet, Ericsson envisions the social web of things.  But when I look at these visions I get the feeling something is missing—the consumer. Well, she's there, but always in a passive role. These visions are more about automation and efficiency. An exemplifying scenario can go something like this one, from Cisco: Imagine your morning meeting was pushed back X minutes, and your car knows there has been an accident on your driving route causing a Y minute detour; this is communicated to your alarm clock which allows you Z extra minutes of sleep and signals to your coffee maker to turn on the appropriate minutes later. Or, from Ericsson: You call your wife on your way home in the car, asking what she wants for dinner. When you arrive home the oven has calculated with precision the time it should turn itself on and at what temperature, depending on the groceries you got from the store. I'm sure these are plausible scenarios, but I don't think the killer apps of IoT will be the connected car or Internet-oven. 

I'm much more interested in big questions like: What will be the iBeer moment of Internet of things? What will be the Farmville of connected devices? These are the seemingly silly applications that always pop up in the wake of new technological possibilities. The simple, cheap, entertaining stuff. Humans are a curious species, and we don't always make rational decisions.

With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.

“One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”

There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.