Group items matching

in title, tags, annotations or url

12.7 million check-in done on smartphones in March 2011, says comScore report Nearly 17 million US mobile subscribers used location-based 'check-in' services on their phones in March 2011, found a new study by comScore.The study showed that users have done 12.7 million check-in on smartphones, representing 17.6% of the smartphone population.The check-in service users, representing 7.1% of the entire mobile population, showed a high propensity for mobile media usage, including accessing retail sites and shopping guides. They also displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.

The research firm said that of the 16.7 million people using check-in services on their mobile devices, 12.7 million (76.3%) did so via a smartphone device.Android accounted for the largest share of check-in service users with 36.6% checking-in from an Android device, while 33.7% of users checked in from an iPhone. Apple had the highest representation relative to its percentage of the total smartphone market.RIM accounted for 22% of check-in service users, while Microsoft, Palm and Symbian each accounted for less than 5%.The study showed that more than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news. Check-in user behavior was also consistent with that of traditional early adopters, with 40.3% of users accessing tech news and 28.2% owning a media tablet, both significantly higher than average.

Further, check-in service users also showed a high propensity for accessing retail-related destinations on their mobile devices. Nearly one-third of users accessed online retail sites on their mobiles, while one-fourth accessed shopping guides.Check-in service users were also more likely to be exposed to mobile advertising, with nearly 40% recalling seeing a Web or app ad during the month, compared to just 27.5% of smartphone users.

The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.

"Remember the Sandvine report from earlier this week that said Netflix gobbles up 30% of Internet traffic during peak hours? It needs clarification on a couple of important points, says blogger Kevin Fogarty. First, yes, Netflix traffic spikes during prime time, but only across the last mile. Second, ISPs underestimate what a 'normal' level of Internet use really is. 'When AT&T announced its data caps – 150GB per month for DSL users and 250GB for broadband – it called the data levels generous and said limits would only affect 2 percent of its customers. It turns out Netflix users take up an average of 40GB per month just from streaming media, according to a different Sandvine report (PDF).'"

"A UK academic has blamed unnecessarily complicated user interfaces for putting older people off today's technology. Mike Bradley, senior lecturer in product design and engineering at Middlesex University, claims efforts to be more inclusive are being undermined by software and hardware design that is exclusively targeted at younger users. He cites the example of the seemingly simple iPhone alarm clock. 'They're faced with a screen with a clock face and a plus sign icon, and they couldn't understand that you were "adding an alarm," so they didn't click the plus sign to get through to that menu. Pressing the clock image takes you through to choices about how the clock is displayed, and it's not easy to get back again.'"

"Remember the Oqo and other 'ultra-mobile PCs' — full-fledged Windows machines in a cell phone form factor, pushed without success in the early-to-mid '00s? Well, Japan's NTT DoCoMo thinks that they could still catch on, making plans for a Windows 7 computer with a 4-inch, 1024-by-600 screen."

If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.