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in title, tags, annotations or urlTop 7 Mobile Commerce Trends in 2011 - 0 views
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1. Just Gimme My Mobile Wallet, Man There are a lot of deviations of a mobile wallet, and everyone does it differently. Essentially, the mobile wallet is exactly what it sounds like: A service that stores everything you would normally put in a physical wallet, including debit and credit cards, coupons and loyalty cards, in a mobile wallet. Not all wallets store data on the phone itself; SCVNGR's LevelUp and PayPal, for example, store data in the cloud. Your mobile wallet arrives empty, just like an wallet. You decide what goes in it. Google's mobile wallet works off of an NFC chip called the Secure Element, which acts like a secure wallet and differentiates this product from being just an app. It's also separate from the phone's main operating system and hardware.
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Google launched its Wallet program in late May. The official launch (yes, a beta) happened in September. Google chose MasterCard as its official partner in the realm of mobile payments using near-field communications (NFC). At the time of launch, Nexus S 4G on Sprint with Citibank and payment network MasterCard was the only phone compatible with Google Wallet. The industry is preparing for Wallet, but the consumer side isn't quite there yet. In September, however, Visa also signed a licensing deal to include credit and debit cards in Google's Wallet program. MasterCard's has begun its shift toward technology innovator thanks to its new partnership and investment with mFoundry. This solidifies MasterCard's commitment to the field of mobile payments. PayPal has a slightly different vision for its mobile wallet. With a wallet in the cloud, consumers can select a payment instrument (credit card, debit card, bank account) and then use any Internet-connected device to enable that purchase. Really, PayPal wants to be technology agnostic, meaning that its mobile wallet should work on any device regardless of the operating system. In mid-November, PayPal unleashed its mobile wallet that features a card and a smartphone app that lets consumers store credit cards, gift cards, frequent flier miles and more. Speaking of mobile wallets, whatever happened to Apple's iWallet? NFC never did come to the iPhone4S.
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2. Where NFCs Will Go, Few Do Know NFC (near field communication) enables the exchange of data between devices (typically, mobile devices) that are in close proximity to each other. NFC devices are used for more than just payments, though - they can be the link between real world actions and consumer-facing or back office systems. While card issuers love NFC options, they would force payment processors to radically redesign. Are consumers ready to trade in the swipe of a credit card for the tap of an NFC-enabled device? NFC may never be widely used as a form of payments, writes RWW mobile expert Dan Rowinski. While the technology around NFC is ready and being widely adapted within the industry, the actual infrastructure is not there yet. But the NFC hype is here. Since Google's Beta Wallet launch in September, it has partnered with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (NFC partner), Hypercom, Igenico and NXP (NFC partner). On the opposing end, NFC mobile payment solution ISIS is poised to attack Google's Wallet; it recently partnered with Verizon, T-Mobile and AT&T.
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How Mobile Payments Will Evolve In the Next Several Years - 0 views
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Mobile payment has become a mainstream tech topic in the last couple of years, mirroring the rise of smartphones and application stores. E-commerce is becoming m-commerce. The focus point of the buzz has been the evolution of near-field communications as related to smartphones. The thing is, nobody in the payments industry expects NFC to be a player in mobile payments for years, if ever. In that case, what does the mobile payments ecosystem look like in the short term?
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The current mobile payments market centers around several cores: direct carrier billing, mobile wallets, online and offline sales, mobile credit card readers and application stores. During meetings with various mobile payments experts and executives at CTIA last week, the most uttered phrase was: "This is not something I would use to buy a fridge." Where are mobile payments going?
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The Non-Promise of NFC OK, let us get one thing straight: NFC may never be a widely used form of payments. There are so many reasons why it will not be. Foremost, the logistics of NFC are a nightmare. The actual technology is probably ready. The infrastructure around the technology is not. There are too many competing interests coming from above the retail market that creating a universal NFC reader between smartphones and financial services is not going to happen anytime soon. The closest thing to a widely used system would be Mastercard's PayPass, but even as widespread as that is, it is no where near the type of market penetration that would create an inflection point for NFC to take off. Second, PayPass needs a software upgrade to offer any type of deals, something that will be important in the mobile payments world.
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Samsung phones to double as wallets * The Register - 0 views
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Samsung mobile phones look set to double as m-wallets as the mobile phone manufacturer signs a Near Field Communication chip deal with Philips.
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Through the use of Near Field Communication (NFC), Samsung mobile phones will be transformed into multi-functional devices from which users can conduct secure m-payment transactions, gain access to public transport and buildings or download event tickets, the company claims
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"Joining forces with Philips for the further development of NFC-enabled devices is part of Samsung's commitment to change the way information and services are paid for, distributed and accessed by all consumers," said JK Shin, senior vice president of the research and development team at Samsung.
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Visa Buys Virtual Goods Monetization Platform PlaySpan For $190 Million In Cash | TechCrunch - 0 views
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PlaySpan, a virtual goods monetization platform, has been acquired by Visa. According to the release, Visa will pay $190 million in cash for the company, plus additional payouts for performance milestones. The deal comes nearly a year after Visa spent a whopping $2 billion on e-payment company CyberSource. Visa says that the acquisition of PlaySpan complements the CyberSource deal and will extend the company’s presence in digital and mobile commerce.
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This is a big exit for PlaySpan, which has raised a total of $46 million in funding since its launch four years ago. PlaySpan has been growing like a weed, striking partnerships with a number of social network, gaming and media companies, including Viacom, Disney, Facebook, Ubisoft, and Sanrio.
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PlaySpan’s flagship product UltimatePay is a ‘Monetization as a Service’ platform for apps, games, videos and digital goods. Based on the user’s location, the payments platform draws from over 85 different payment options. Because of its vast variety of payment options (which include PayPal, pre-paid cards, and a number of credit cards), UltimatePay is designed for a global audience. Currently, PlaySpan powers virtual goods marketplaces across 1,000 video games, virtual world publishers and social networks.
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Google Wallet goes live with NFC payments - Tech News and Analysis - 0 views
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Google is finally opening up its near field communication payment system, Google Wallet, today to the public, allowing Nexus S users on Sprint to try out contactless payments through their smartphone. It’s a little later than originally expected and again, with only one handset that supports it, Google Wallet is just the first step in a long process.
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But it’s a significant one that begins a much broader effort by Google to change both the way people pay for goods in the real world and interact with merchants and retailers. Toward that end, Google announced today that it has struck deals with American Express, Visa and Discover so their cards will also be integrated into future versions of Google Wallet. Initially, Google Wallet launched with MasterCard as its first partner. But now, banks that issue cards through Visa and Discover will soon be able to load up their accounts directly on to Google Wallet.
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For Google, the wallet initiative signals a new opportunity to market deals and discounts to consumers and allows merchants a new way to reach consumers and strengthen their relationships with them through discounts and loyalty programs. And it enables them to close the loop on transactions, so they can see how effective their marketing is.
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American Express Launches $100M Fund To Invest In Digital Commerce Startups | TechCrunch - 0 views
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Recently, American Express has been pushing its own internal digital commerce initiatives including the company’s digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. AmEx also announced a number of recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. But today, the financial company is reaching beyond its own internal payments projects to launch a $100 million fund to invest in startups and companies in the digital commerce space.
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The digital commerce initiative will make investments in a number of areas involving the digital commerce experience, including loyalty and rewards, mobile and online payment management, fee-based services, security and fraud detection and data analysis.
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“The payments industry is undergoing a fundamental change as the very nature of commerce is redefined,” he explains. “This fund is designed to encourage innovation in the payments space.”
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Google Wallet is good for mobile payments, says rival Isis | Mobile - CNET News [10Nov11] - 0 views
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Michael Abbott, the CEO of carrier-backed mobile payments joint venture Isis, has an interesting take on rival Google Wallet: "It's the best thing that could happen."
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That's not the sort of thing you would expect to hear from the head of a venture that is planning to roll out its own mobile-payment system, designed to allow consumers to tap their phone on special terminals to pay for goods. Abbott, however, holds a longer-term view of the business, and believes that the entry by multiple parties is a good thing. It generates greater consumer awareness, stirs the various retailers, carriers, handset makers and banks into motion, and generally gets the debate about mobile payments flowing. He doesn't believe there will be any clear-cut winners or losers, and expects to see many options for consumers.
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"There will be multiple solutions out there, and none of them are wrong," Abbott said in an interview with CNET, noting that "competition is what this space needs."
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Boku rolls out NFC payments in France - Mobile Commerce Daily - Payments [26Aug11] - 0 views
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Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.
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The company is partnering with French carriers Bouygues Telecom and SFR. The deal will reach 32 million French consumers.
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“France is a top priority for us in international markets, and we decided we wanted to tap into it in 2010,” said Ron Hirson, cofounder/president of Boku, San Francisco.
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Facebook's Mobile Plan: Carrier Billing, Analytics For Apps Via Bango Deal? - 0 views
Starbucks Launches Mobile Payment in the UK [25Nov11] - 0 views
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Leading coffee chain Starbucks is bringing its mobile payment system to its chain of 700 stores in the UK, allowing owners of the Apple iPhone to make payments for their purchase straight from their handset.
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The mobile payment service is already up and running in the US, and is scheduled to launch in the UK from January 5th, when the mobile app should be launched in the Apple App Store.
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The company claim that customers using the service reduce transaction time by around 10 seconds, which soon adds up when you are serving hundreds of customers a day. Customers who use the app can still get Starbucks freebies and other promotions added to their account.
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Like Dwolla, SCVNGR is Building Local Mobile Payments Groundswell With LevelUp [24Nov11] - 0 views
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Location-based social game mechanics are not inherently transactional. That is where the company's newest product, LevelUp comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.
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LevelUp is the path and it dives deep into the fundamental nature of payments, merchants and how people interact with money.
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How Does LevelUp Work?
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10/04/22 Money Maker - Twitter and the rise of data platforms - 0 views
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The unthinkable has happened: Twitter has decided to make money. Longtime users of the microblogging service, which for years has operated without a viable business model, are anguished at the prospect of paid ads appearing among their tweets. But advertising is just the tip of the iceberg. Twitter’s vast and ever-growing data store will be the true profit center, say company execs — both for Twitter and for independent developers.Exactly to what extent Twitter plans to make its data available to outside parties remains unclear, but the company’s APIs are already accessible for developers to access its services, and last October it signed deals with Google and Microsoft to allow tweets to appear alongside search results. Now Twitter is reportedly developing “analytical products” aimed at marketers who want to mine the Twittersphere for insight into public opinion about companies, products, and brands — and it’s encouraging others to do the same.Read more at infoworld.com
Move over outsourcing! Indians are creating jobs for Americans!! [04Jan11] - 0 views
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According to some interesting statistics, India has created more than 60,000 jobs with an investment of US $26.5 billion in the US over the past 5 years. This involves investments of US $21 billion by 239 Indian companies and 127 greenfield investments worth US $5.5 billion. The top three states for investments include Ohio, California and Texas. Investments have taken place in sectors like IT / ITes, biotech, chemicals, automotive, telecom etc. Indian organizations are increasingly opening up units in the US and also providing large scale employment opportunities in USA giving rise to a strong reverse outsourcing trend.
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India has emerged as one of the largest FDI players in the US after the United Arab Emirates
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The recent US $10 billion export deals worth for the US employers like Boeing signed by Obama with many Indian leaders is expected to create more than 50,000 jobs in Seattle.
American Express' Digital Payments Platform Serve Teams with Sprint [18Jul11] - 0 views
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American Express' new digital payments and commerce platform Serve has just announced its first carrier deal since its launch in March of this year. The company's new partnership with U.S. operator Sprint will allow Serve's mobile wallet application to be made available in the Sprint Zone for customers using select Android phones.
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Serve, which can be funded by a bank account, debit or credit card, or from another Serve account, does not require users to be American Express card holders. Instead, it's aimed at those who don't rely on credit cards. With Serve, customers can shop both online and offline, anywhere American Express is accepted.
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In the future, Serve will also be used for redeeming offers on goods and services, too, by way of a Groupon-like program.
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ePayments Week: The rise of location-triggered offers [25Aug11] - 0 views
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Geofencing: As long as you're here ... One of the promises of mobile advertising — at least from the merchant's perspective — has been the potential to advertise to customers when they're near your store and can act immediately (and impulsively) on your offer. To make these location-triggered offers, merchants need to delineate a "geofence" around their retail outlets — a radius or polygonal area in which customers who have opted into a deal program can be notified on their mobiles that an offer is available nearby. Indeed, Groupon is working on adding such location-based deals to its daily offers, according to a letter sent from its general counsel David Schellhase to two U.S. Representatives who were asking about Groupon's privacy policies.
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By some measures, 90% of all texts are opened within three minutes of receiving them.
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Goodman said that location-triggered delivery is highly effective with "exceedingly high" response rates: between 11% and 60% of users are likely to visit a store when pinged with an offer if they're nearby, and up to 46% are likely to make a purchase.
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What Could Wal-Mart Do With Square Mobile Credit Card Readers? [Updated] [24Oct11] - 0 views
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Square has struck a deal with Wal-Mart that will bring the dongle into retail stores across the country.
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In theory, Wal-Mart could arm all of the floor representatives with Square dongles and have customers in and out. It may even help alleviate long lines at the checkout.
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It is also imaginable that Wal-Mart could set up in-store payment kiosks away from the registers with the Square Register.
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Finextra: Citi mobile payments head Chu quits for LivingSocial [02Dec11] - 0 views
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Dickson Chu, the high profile and often outspoken head of digital and mobile networks at Citi, has quit the bank to join daily deals outfit LivingSocial.
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Chu joined Citi from PayPal less than two years ago with a brief to kickstart the bank's mobile payments programme. Unusually for the conservative banking industry, Chu was prepared to speak his mind and was an unashamed advocate of the Google Wallet venture.
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Citi is currently the sole banking partner for the search giant's mobile payments operation, which is straining to make a mark on the high street ahead of the forthcoming launch of a rival programme by the Isis carrier consortium.
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Coming Soon to a Coffee Shop Near You: NFC-Powered Foursquare Check-ins [28Nov11] - 0 views
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To enable NFC-powered check-ins, establishments need to display a sign or poster containing an NFC tag that points to their venue's Foursquare listing URL. Nokia's developer blog has some resources on getting started with NFC tags. Signs like this not only enable people to check-in with less effort, but can also provide a visual, real-world call to action. For non-power users of location services like Foursquare, it can be pretty easy to simply forget to check in to a restaurant or other local business. Having that sign hanging there can provide a mental trigger. Business owners can also use the opportunity to push promotions and deals, offering discounts or free products to the mayor or anybody else that checks in. Admittedly, the average person has no idea what NFC is right now. But it's almost universally predicted to reach mainstream adoption within a few years, quite possibly replacing our wallets and keys at some point in the future. NFC is already included on a number of Android-powered handsets and is rumored to be coming to the iPhone 5 next year.
Why Google TV will win [15Dec11] - 0 views
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Google Chairman Eric Schmidt caused some raised eyebrows last week when he claimed that by next summer “the majority of the televisions you see in stores” will come with Google TV.
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Okay, he may have the timing wrong, but I think that Google will absolutely come out on top of this. It will dominate the smart TV world much in the same way it now dominates the smartphone world.
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I liked some of the ideas behind the first iteration of Google TV, but like everyone else, was disappointed by the execution
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