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Marc-Alexandre Gagnon

Wikitude Augmented Reality Browser Now Supports BlackBerry 6 Devices | N4BB - News for BlackBerry - leaks, rumors, videos, faqs, reviews [07Dec11] - 0 views

  • As part of BlackBerry Dev Con Asia taking place in Singapore right now, Wikitude has announced additional support for smartphones running on the BlackBerry 6. Bringing Wikitude to devices running BlackBerry 6 will help answer considerable demand expressed by users who want to experience Wikitude’s extensive content offering including more than 2,000 content Worlds consisting of approx. 150 million places around the globe. Users of the BlackBerry Bold 9700, 9780,9788 and BlackBerry Torch 9800 smartphones can download Wikitude on BlackBerry App World starting today.
  • After being crowned “The Most Addictive Social App Using the BBM Social Platform” at BlackBerry DevCon Americas in October, Wikitude most recently won the BlackBerry® EMEA Innovation Award for “Best BBM Connected App”, awarded in Alicante 1stDecember. “Extending the Wikitude platform to millions of BlackBerry 6 smartphone users will make the BBM experience richer than ever before. We are extremely happy to finally bring this version of Wikitude to even more BlackBerry smartphone users,” says Martin Herdina, Wikitude’s CEO.
  • Alec Saunders, VP Developer Relations, Research In Motion, said: “We’re delighted that Wikitude has integrated BBM support within their app. Integration with BBM can allow much greater viral discovery for apps, as well as enrich and transform the user experience with important social elements.”
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  • About Wikitude Wikitude GmbH are the creators of the world’s first mobile augmented reality (AR) platform and the company behind the internationally renowned Wikitude World Browser for iOS, Android, Symbian, and BlackBerry devices. The browser has been voted “Best Augmented Reality Browser” by the readers of Augmented Planet for both 2009 and 2010. Wikitude is leading the international AR technology standardization as part of the Open Geospatial Consortium (OCG). More information on Wikitude here:www.wikitude.com
D'coda Dcoda

Research: The Educational Value of Serious Games [11Mar11] - 0 views

  • Literacy has evolved beyond the definition of the ability to read and write. Literacy now includes the ability to seamlessly interpret on-screen information, such as the graphics in a videogame, and the ability to rapidly decode symbols. To be effective, gamers must be able to quickly decipher each game’s symbols and conventions, which is essentially what good readers have to do in terms of deciphering the alphabetic code.
  • Serious Games are not replacing literacy activities, they ARE literacy activities.
  • Literacy specialists are just beginning to investigate how reading on the Internet affects reading skills. Students are developing new reading skills that are neither taught nor evaluated in school.
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  • Educational practices need to recognize today’s participatory culture and to find different ways of delivering content. Today’s new cultural competencies include the ability to navigate across different kinds of media and to “mashup” the various media content. Games are the ideal model for combining content in different ways and incorporating problem solving. There is a need for educators need to see games as an alternate learning system.
  • Games today can be divided into entertainment and Serious Game categories. Games are getting much more realistic, and can be incredibly motivating. The use of Ggames as entertainment may be dwarfed by Serious Game applications
  • Videogames, based on the training of socially valued practices, will create an educational system in which students learn to work and think as professionals. The purpose is not to train students for these professions, but rather to provide students with an opportunity to see the world in a variety of ways that are fundamentally grounded in meaningful activity and aligned with core skills, habits, and understandings of a postindustrial society. Games will help students create representations of professional knowledge.
  • Videogames are very effective at teaching logical, consequential thinking. U.S. Army studies indicate playing videogames as much as ten hours can improve the ability to process visual information and improve overall spatial orientation skills.
  • Games involve participation in collective intelligence, and blur the distinction between the production and consumption of information. They emphasized expertise rather than social status. They promote international and cross-cultural media and communities.
Marc-Alexandre Gagnon

Wikets, The Social Commerce App With $1.5M In Funding, Rewards Users For Recommendations | TechCrunch [08Nov11] - 0 views

  • In September, Wikets, Inc., announced it had raised $1.5 million from venture firms Andreessen Horowitz and Battery Ventures, as well as from six angel investors, to build a new iPhone application that allows users to rate products and share those recommendations with friends. Today, the app has gone live in iTunes.
  • The resulting product is deceptively simple. You make a recommendation, optionally share it with friends via Facebook or Twitter, and then get rewarded in the form of points that can be later turned in for gift cards at online merchants.
  • At launch, Wikets lets you recommend products from its featured partners and from 60 major retailers, including iTunes (music and apps), Etsy, eBay, Amazon, Best Buy, The Home Depot, Wine.com, and others, as well as any place you can pull up on Yelp or Foursquare. You can also scan a product’s barcode, if you choose.
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  • In order to encourage usage, Wikets doles out points for your recommendations, other in-app activity, and, most importantly, your purchases. (100 points = $1.00 USD). These points can later be redeemed for gift cards from select merchants.
  • In the app’s main stream, which includes all the recommendations on the service, there’s a search button to find recommendations from others or to find users by name, plus filters for popular recommendations, nearby recommendations and recommended people. As you browse through this stream, discovering new content, you can tap a button to add items to your wishlist or strike up a conversation around the item in question through a comments feature.
Marc-Alexandre Gagnon

Update: Facebook Has A Mobile Card Up Its Sleeve In Addition To Advertising | paidContent - 0 views

  • For as long as Facebook has been running its Facebook Credits program—the virtual currency that users can redeem on games and other content peddled through Facebook’s network—it has been letting users top up those Credits using their mobile phones. It does this in partnership with companies like (reportedly) Boku and (definitely) Zong, the payments company bought by eBay’s PayPal last year. Users can also top up their Credits via PayPal and credit cards.
  • It’s not known how much, exactly, is purchased via the mobile channel today, but it is an example of how mobile is actually already driving significant revenue for Facebook. “Facebook Credits make a lot of money through mobile phones,” enough that Zong was “growing very fast last year” because of Facebook purchases, according to Frederic Court, a partner with Advent Venture Parnters, one of the VCs that backed Zong before the eBay (NSDQ: EBAY) buy.
  • This is because while sometimes the mobile payments were actually more expensive than a PayPal or credit card transaction, they are often a lot quicker to do, especially if you are in the middle of a game. And, as with other mobile-based payment options, they appeal to those who don’t have or want to enter card details.
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  • Commissions on those Credits netted Facebook $557 million in revenues in 2011. (Facebook writes in the S-1 that the “other fees” that it designates on the same line as Payments was “immaterial.”)
  • At this point, Facebook doesn’t take any commission on Credits that are purchased via mobile: that service—which uses the premium SMS channel to send a code to a user to redeem Credits on the main site, and then charges the amount directly to the user’s mobile bill—already has some other parties taking a cut, including the provider (eg Zong or Boku), the mobile carrier and even another processing middleman. Rather, Facebook’s cut comes in the form of a commission on the payments, similar to what Apple (NSDQ: AAPL) takes for transactions on its App Store. That fee is 30 percent.
  • Could Facebook eventually take more control of its payments, and potentially cut out some of those middle people? Probably not soon, in Court’s opinion. “Zong brought something to Facebook that it didn’t know how to do, and it became very deeply integrated,” he said. “I don’t see them starting to do what Zong does, which is connecting hundreds of operators.” Then again, he added, “When they have a worth of $100 billion with $10 billion on the balance sheet they can do pretty much anything they want.”
  • What’s interesting is that as Facebook starts to expand some of the other functionality on its mobile platform, that will also open up a lot more opportunities in terms of mobile transactions as well.
  • As Facebook enables and opens APIs to get publishers to build apps for its mobile platforms (via the web and apps), “Facebook will make sure those are monetized,” he said. “I have no doubt Facebook will be making money on mobile games and other content given the engagement and scale on mobile. There is an amazing opening there.” Paying for Credits that will actually get used on the device itself, he said, will be “even more natural.”
  • Facebook in the S-1 said it had 425 million monthly active users accessing the social network via mobile devices, with that number outpacing the growth of overall subscribers.
  • “Credits is a wallet that you can top up in all kinds of ways,” he said. “Facebook has created its own currency and has imposed that on anyone offering digital goods on Facebook.” If anything, that currency might have a life outside the platform, to to buy things outside of Facebook.
  • But even with the opportunity for Credits, Court doesn’t see this eventually overtaking revenues from whatever advertising Facebook plans to put on its mobile services “for a very simple reason,” which is down to how those games are played today. “If you look at Zynga, only between two and three percent of people who play actually pay. The rest play for free. Tt will be the same for Facebook on mobile, with only a fraction spending money,” he predicted. “With advertising, 100 percent of the population is exposed.”
  • Even though Facebook has listed “no mobile ads” as one of its risks on the S-1, it could be playing its cards very close to its chest: the last few days has been a lot of speculation already about how soon Facebook will launch those mobile ads.
  • Razorfish (via Digiday) says that it is already working on a pilot for rich-media ads for the social network.
  • The blog Inside Facebook, meanwhile, has put its money down on sponsored stories to be the “most likely” first stab at mobile advertising on the site, with running a mobile ad network the second-most likely option. (That’s one that we explored a bit yesterday as well.)
  • Update: Razorfish’s VP of mobile, Paul Gelb, has made a correction on how his comments were portrayed in the Digiday story (via Twitter): his agency is not working on any mobile ad buying with Facebook. “In the interview I was referring to rich media featured stories, not paid ads,” he said.
  • A Facebook spokesperson, via email, added the following: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.”
  • Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But meanwhile, there is another area where Facebook is already making money through mobile.
Dan R.D.

Thoughts on Google Plus: The Magic Isn't Social, It's Semantic [28Jul11] - 0 views

  • Sparks are a very simple taxonomy right now, but do have persistent URIs, which you can find by hovering over a Spark and looking in the left of the status bar at the bottom of your screen.
  • This warrants more dissecting and attention. Will they eventually use all or some of the hierarchy of Google Directory? Will they become hierarchical? Will the algorithm improve as we click on links that interest us? Can we add our own information? Are we creating new entities for Google as we search for and add Sparks to our items of interest – it seems that way. It’s not an ontology yet, but it’s a start. Lots of people creating persistent URIs for entities they’ve dreamed up – I hear that evil cackle again!
  • Google, by nature of its founding, is in a prime position to address the challenges that many enterprise technologists have when thinking about semantic data – how do we handle unstructured data? We have metadata: in schema, in taxonomies, in ontologies even. We have loads of content. With no metadata. How do we get them together? We can’t afford to hire a small army of indexers to apply the metadata to the content. The system metadata is insufficient and poor. We have a pretty good search tool, and have put some effort into data dictionaries, entity extraction and rules-based classification. We have tools that do latent semantic indexing and latent semantic analysis.  Make sense of unstructured information? Sure, Google can do that. Hopefully they will not reduce efforts in these areas too much to focus on other projects. Many of us can execute a search and return nothing useful; crowdsourcing tagging in G+ may re-vitalize  components of the search algorithm.
Marc-Alexandre Gagnon

Forget wallets. What else is NFC good for? [16Dec11] - 0 views

  • Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.
  • Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.
  • Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.
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  • San Francisco announced earlier this week it was partnering with PayByPhone to enable 30,000 parking meters with NFC support. People can tap their phone against a parking meter and call up a parking application that identifies the parking location and allows the driver to enter his or her desired parking time and complete the transaction. The actual payment happens inside the app with a stored credit card, but the technology provides a short cut to the transaction.
  • Intel and MasterCard have teamed up to enable future Intel-powered laptops to work with PayPass enabled MasterCard credit cards. Users will be able to enter in their payment credentials for online purchases by tapping their card on their computer instead of storing the information on their machine or entering it manually.
  • Personal contact and content sharing has become one of the emerging uses for NFC. RIM in October introduced BlackBerry Tag, which will enable users of NFC phones to exchange contact information, documents, URLs, photos and other multimedia content with a tap of their phones. Google has enabled a similar a solution with Android Beam, which will work on NFC-enabled phones. This can serve as a Bump-like way to pass back and forth information quickly.
  • Access card maker HID Global announced a trial with Arizona State University in September in which students were provided NFC-enabled phones, enabling them to gain physical access to buildings. All the participants were able to enter residence halls with their phones, and some were also allowed to open individual room doors using unique digital key and PINs.
  • The Museum of London and its sister institution, the Museum of London Docklands launched a project in August that allows visitors to tap their NFC-enabled phone at exhibits and gain more information, buy tickets to future exhibits or check in, follow or “like” the museums on social services. It’s part of Nokia’s NFC Hub effort to help businesses set up NFC campaigns.
  • T-Mobile partnered with Meridian Health and iMPak Health in October on a new SleepTrak sleep monitoring system, a wearable device with an NFC-equipped card. Users can upload their sleep data to an NFC-enabled Nokia astound with a tap.
  • Nokia and NFC Danmark launched NFC-enabled smart poster campaign in Telia stores in Denmark, enabling Nokia N9 users to download mobile apps by tapping on a poster. The two companies also introduced what Danmark called the world’s first NFC-enabled vending machine.
  • The winning application of the WIMA NFC USA conference in San Francisco earlier this month was a project called Think&Go, which is being tested by French supermarket chain Groupe Casino. Think&Go allows visually impaired and elderly shoppers to call up large text information on products by tapping NFC tags on store shelves.
  • These are just a sample of the projects and real applications leveraging NFC. As you can see, none of them are actual mobile wallets. The biggest thing they provide is a real short cut to information and actions that can happen without much work. Many of these things can be done through QR codes, bumping, Bluetooth or other methods, but NFC provides a very simple and often elegant way to get through the process.
  • Also, in some of these cases, what’s also nice is that since they aren’t trying to conduct sensitive transactions, they don’t need to access the secure element inside a phone. That could be a limiting factor in the roll out of NFC, because the owners of the secure element, often the carriers, don’t seem to be in a hurry to enable a lot of other NFC payments systems. But with a host of other non payment uses emerging, users won’t have to wait to find out if their digital wallet is enabled on their particular phone. There might be other ways they can experience the power of NFC first. That will help in just teaching people the practice of tapping for information, transactions and access.
  • We’re still very early in the NFC game and the phones are just now trickling out in the U.S. But there’s going to be a much bigger flow of NFC-equipped phones starting next year. It’ll be these broader applications that might convince users that the technology has merit.
Marc-Alexandre Gagnon

Adconion acquires video advertising startup Smartclip [08Nov11] - 0 views

  • Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.
  • Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.
  • Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.
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  • With the acquisition of smartclip, Adconion will gain 118 employees in Europe and expand to 27 offices servicing clients across European key markets, and Russia.
Marc-Alexandre Gagnon

Visual Information Retrieval: the Next challenge in Information Management - ERM Expert Blog [07Nov11] - 0 views

  • In the past 20 years, a lot of research has been done towards visual information retrieval on pictures and video files. Not all of it has been successful. But on the last years, the quality of these visual search engines has reached levels that are beginning to be acceptable for eDiscovery, compliance, law enforcement and intelligence applications.
  • More and more electronically stored information (ESI) is non-text based or does not contain any searchable text components: sound recordings, video and pictures are growing exponentially in size and more and more collaborative and social network applications support (only) these information formats.
  • In addition, a whole generation is growing up that no longer uses written communication forms such as letters or emails: they only use social networks and other new media forms for communication and collaboration.
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  • Electronic files containing one of more text components or embedded objects with text components can be searched by using text-based queries.
  • Document scans (images) and even pictures can be enriched with the text of the original document or even with recognizable logo’s in the pictures. The same technology can also be applied to video shots.
  • Audio and the audio component of a video file can be processed by a phonetic search engine and users can search the content by looking for specific words or phoneme sequences.
  • In addition, audio-, pictures- and video files can be searched on contextual information such as the file name, added meta-information or text that surrounds the picture or the video on a web page.
  • Web search engines such as Google, Bing and Yahoo use primarily contextual text information from pictures and video’s to search on these object. This text can be tagged by users or can be found in the file name, file location, surrounding text on the webpage, etc. In some cases, words that are recognized in the images and videos with Optical Character Recognition (OCR) technology is used, or nudity is recognized and filtered, but that is about it. There is not or limited influence from pure visual information retrieval technology such as: give me all outdoor pictures or all images with a helicopter in it.
  • State-of-the-art visual search technology should address all of these aspects and support both text-based as image or video example based querying, result navigation and viewing.
  • Ranking images is based on complex statistics and other mathematical properties that are not always intuitive to humans.  Users need a much more exploratory and visual result list that uses all available dimensions when searching images and videos.
  • There are many use cases in the field of visual information retrieval varying from searching pictures on the internet to recognizing faces of hooligans at the entrance of a high risk football match, monitoring airports with surveillance cameras and investigating child abuse.
  • Many of these applications are highly specialized applications requiring a lot of specialized knowledge and experience to work effectively.
  • However, I expect that in the next year or five, real visual information retrieval will become a core component of in-house Enterprise Information Management systems as more and more information consists of pictures and videos that are not annotated and therefore hard to find.
Dan R.D.

4 Reasons Every Online Brand Should Explore Gamification Strategies [23Sep11] - 0 views

  • So what’s making gamification so popular today? Consider these four factors.
  • 1. Consumers Want It
  • consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.
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  • 2. Social Media Enhances It
  • 4. Early Starters Have Proven It
  • 3. Gamification Vendors Enable It
  • Badgeville, BigDoor and Bunchball all offer SaaS platforms with mechanics, accessible consumer tracking and data, and the ability to easily iterate a gamification strategy as needed.
  • When consumers can share achievements like badges and trophies with their social networks, it enhances the innate human motivations that games have used for generations to keep people engaged (i.e. the desire for status, access, power, etc.)
  • Recent gamification efforts from brands like Chiquita, HP and Sephora have succeeded, increasing confidence that, if applied correctly, the right gamification strategy can work.
  • How exactly does gamification help increase engagement?
  • Involvement: Gamification can foster participation by increasing site returns, new visitors and registrations through reward systems and incentivized word-of-mouth efforts.
  • Interaction: Marketers need visitors to spend time with their content and brand in order to foster engagement.
  • Intimacy: Consumers are able to connect with a brand more intimately when they’re interacting in real-time versus visiting a static brand website.
  • Influence: Word-of-mouth marketing has taken off recently, and companies have realized it can have a significant effect on brand visibility.
Dan R.D.

Do we need defined hours of work any more? [02Sep11] - 0 views

  • Are defined hours of work an anachronism that’s holding us back? Or is the freedom to work whenever we want something still reserved for a select few, and/or a trap that causes us to work more rather than less?
  • Flexible work is something that seems increasingly popular with programmers and other online workers, for reasons that Zach Holman of the software repository GitHub described in a recent post on the GitHub blog, entitled “Hours Are Bull****.” Holman said that for most of the staff who work on the service, there are no defined working hours whatsoever — everyone is on their own schedule and they work whenever they need to in order to solve the problems that need to be solved. As he puts it:
  • Hours are great ways to determine productivity in many industries, but not ours. Working in a startup is a much different experience than working in a factory. You can’t throw more time at a problem and expect it to get solved. Code is a creative endeavor… We want employees to be in the zone as often as possible. Mandating specific times they need to be in the office hurts the chances of that.
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  • Unstructured work is not for everyone That kind of approach, which management consultants like to call a “results-oriented workplace,” might be fine for a creative endeavor like programming or design, or even for businesses (like GigaOM’s) that involve brain-powered work such as writing.
  • There’s another risk Holman’s description of the new unstructured workplace brings up, something we’ve written about a lot at GigaOM, and that is the impact that this can have on the “work-life balance” of employees. Says Holman:
  • By allowing for a more flexible work schedule, you create an atmosphere where employees can be excited about their work. Ultimately it should lead to more hours of work, with those hours being even more productive. Working weekends blur into working nights into working weekdays, since none of the work feels like work.
  • Knowledge workers of all kinds find themselves answering emails or responding to text messages at all hours of the day and night, working on weekends, and so on. And the increasing globalization of many industries has just accelerated this phenomenon, since some staffers or contract workers may be in completely different time zones.
  • One thing is clear, however: This phenomenon isn’t going away; if anything, it is increasing, as more work becomes knowledge work, and as more companies try to adapt to a cloud-based and global world (flexible hours and an increase in freelance or contract work also has real benefits for companies in terms of lower costs, some of which are pushed down to the individual worker, such as the cost of health benefits).
  • Companies like VMWare are trying to help figure out how the nature of work changes when it occurs in “the cloud” and the workforce moves toward what CEO Paul Maritz calls the “post-document era.” Instead of sitting at desks moving paper around, more people are working in ways that are difficult to define, that involve streams of information that don’t start or stop at specific times.
  • Netflix has what it calls an “unlimited vacation” policy, which allows workers to take time whenever they need it, provided they arrange to have their work completed when necessary. Social Media Group, a Toronto-based consulting firm, is another that has taken this approach — one that CEO Maggie Fox described in a recent blog post.
Dan R.D.

Facebook's Push toward the Semantic Web [06Oct11] - 0 views

  • A recent interview takes a look at what Facebook’s recent platform changes mean for businesses. It begins, “Recently at f8, Facebook’s developer conference, the company introduced a series of action verbs into its social platform. ‘Read,’ ‘Watch,’ and ‘Listen,’ Facebook CEO Mark Zuckerberg explained, were added to help build a ‘language for how people connect.’ The one missing word, of course, was ‘Buy.’ That’s really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users.”
  • The interviewer “sat down with Gi Fernando, an expert on social-networking data, to help explain what Facebook’s platform changes mean for brands, consumers, and marketers.
  • When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”
Marc-Alexandre Gagnon

NFC Mobile Advertising Startup Tapit Raises Seed Funding | TechCrunch [29Aug11] - 0 views

  • Tapit is a new mobile advertising startup, founded in March 2011, that enables content sharing and offer delivery simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found.
  • The company has now raised a seed funding round from Sydney Angels in record time – just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for Sydney Angels, the not-for-profit membership organization for angels which typically invests in Sydney-based startups.
  • NFC (near field communication), a short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable purchases at point-of-sale. But that’s only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more. It can even be used to perform actions like those found in NTT DOCOMO’s nifty “tap to follow” offering that lets two Twitter users follow each other simply by tapping phones.
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  • With Tapit, however, the idea is to leverage NFC for use in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its marketing services include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building (e.g. tap here to “like” us on Facebook or follow us on Twitter).
  • Says Tapit CEO Jamie Conyngham, “the speed in which this round was closed is an endorsement of the Tapit team and the business models we have created around our unique NFC enabled technology. Everyone we meet loves the idea of Tapit, it’s addictive.”
  • NFC, indeed, would be a step up from the now-ubiquitous barcode scanning technology, which involves using smartphone apps to scan QR codes via the phone’s camera. Unfortunately, NFC generally requires an accompanying chip built into the phone itself. Due to this requirement, it’s currently being held back by the limited availability of supported handsets.
  • Still, analysts are bullish on NFC’s future, with ABI predicting over 35 million supported handsets by 2012 and Frost & Sullivan estimating around 868 million by 2015.
  • Terms of Tapit’s seed investment were not disclosed, but the Sydney Angels Sidecar Fund typically invests between $100K – $500K in its portfolio companies.
D'coda Dcoda

Spread Your Wings- Get More Retweet Action Today - 0 views

  • Twitter offers a great way to get your information spread far and wide: the retweet.
  • Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.
  • Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase
Dan R.D.

10/02/23 Stalking Yourself? - Personal Blippy + Foursquare + Last.fm = Strings - 0 views

  • A service called Strings, which launched today, is trying to find and collect all the different ways you can track yourself online — your purchases on Amazon, Zappos and other e-commerce sites; your watching on YouTube, Hulu and Netflix; your listening on iTunes; your check-ins on Foursquare. The service is not about socializing and sharing that information, like the Twitter-for-credit-cards Blippy, but about privately harnessing it. It aggregates all that different preference data to build a better picture of things and places you like. The problem with stalking yourself on the Internet is it’s potentially an invitation to other people to do the same — but Strings of course is promising to keep your data safe.
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    Harnessing the power of your consuming preferences in order to consume more of the media content you're already consuming.... ick.
Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
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  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • Virtual Currency/Goods
  • If you have a crappy product it really doesn’t matter.
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
Dan R.D.

Forget wallets. What else is NFC good for? - Tech News and Analysis [16Dec11] - 0 views

  • Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.
  • Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.
  • Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.
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  • Personal contact and content sharing has become one of the emerging uses for NFC.
  • Intel and MasterCard have teamed up to enable future Intel-powered laptops to work with PayPass enabled MasterCard credit cards.
  • San Francisco announced earlier this week it was partnering with PayByPhone to enable 30,000 parking meters with NFC support. 
  • Access card maker HID Global announced a trial with Arizona State University in September in which students were provided NFC-enabled phones, enabling them to gain physical access to buildings.
  • The Museum of London and its sister institution, the Museum of London Docklands launched a project in August that allows visitors to tap their NFC-enabled phone at exhibits and gain more information, buy tickets to future exhibits or check in, follow or “like” the museums on social services.
  • T-Mobile partnered with Meridian Health and iMPak Health in October on a new SleepTrak sleep monitoring system, a wearable device with an NFC-equipped card.
  • Many of these things can be done through QR codes, bumping, Bluetooth or other methods, but NFC provides a very simple and often elegant way to get through the process.
  • We’re still very early in the NFC game and the phones are just now trickling out in the U.S. But there’s going to be a much bigger flow of NFC-equipped phones starting next year. It’ll be these broader applications that might convince users that the technology has merit.
D'coda Dcoda

Google doubles Plus membership with brute-force signup process - 0 views

  • Google CEO Larry Page trotted out an impressive statistic during last week's quarterly earnings call: Google+ now has 90 million users, double what it had three months ago. Even better, 60 percent of those users are engaged daily, and 80 percent weekly.
  • But those users aren't necessarily engaging with Google+. Any action taken during a logged-in Google session—whether it be searching the Internet, checking Gmail or using Google Docs—counts as engagement under the statistic Page used. Google has refused requests from journalists and interested bystanders to reveal exactly what percentage of those 90 million signed-up Google+ users actually view Plus content each day, week or month. Instead, Google is arguing that it doesn't matter: Google+ is so integrated into the overall experience that what matters is the number of users interacting with any Google site. Combined with other steps Google has taken to integrate Plus into search results and other Google properties, the message is clear: Eventually, Google Plus will just be there whether you want it to or not.
  • On Friday, the Google Operating System blog (not affiliated with Google) wrote a post titled "New Google Accounts Require Gmail and Google+." While this isn't strictly true, the blog demonstrates how Google is making it difficult for new users not to sign up for Google+.
Marc-Alexandre Gagnon

How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More | TechCrunch - 0 views

  • It’s no secret that credit card companies are shelling out big bucks and aggressively forming partnerships and deals to start cashing in on the mobile and digital payments innovations currently taking place. American Express, which recently debuted its own digital payments product Serve, has been particularly aggressive on the partnerships front, striking recent deals with both Foursquare and Facebook. Mastercard has bet on NFC with a partnership with Google for Google Wallet and bought online payments gateway DataCash for $520 million last fall. And Visa has made a number of major moves in the mobile and digital payments space of late; including making an investment (and taking on an advisory role) in disruptive startup Square, buying virtual goods payments platform PlaySpan for $190 million, and acquiring mobile payments company Fundamo for $110 million. We sat down with Visa’s Global Head of Mobile Product Bill Gajda and the company’s Head of Global Product Strategy, Innovation and eCommerce Jennifer Schulz to discuss how the financial company is planning to compete in both mobile and digital payments.
  • In May, Visa announced its plans for the digital wallet. We’ll explain this initiative later in the post, but part of this platform would allow you to access your loyalty points, credit cards and more from your mobile phone at the point of sale. And the third pillar of Visa’s mobile strategy is incorporating value-added services like real-time alerts, contextual services, and offers at point of shopping based on where you are.
  • Gajda explains that Visa is licensing mobile payments applications PayWave for integration with the ISIS wallet and the company is actively looking for other ways to integrate with NFC into the company’s mobile payments structure.
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  • Of course, some aren’t so bullish on NFC, notably eBay (who owns PayPal) CEO John Donohoe, who in a recent earnings call said merchants refer NFC “not for commerce.” And odd statement considering PayPal just dipped its toes in the NFC pool with support for Android.
  • Gajda tells is, “I think for some people NFC will replace the actual physical credit card but it will be a long time before NFC replaces all payments.” He believes that we are going to start seeing more traction by end of this year but says the capability of “taking credit cards and putting them on mobile phones will represent the long tail” in payments. But he adds, “the pieces are in place for NFC to take off.”
  • The second part of the Visa’s mobile strategy involves the digital wallet and the mobile web. Gajda says that as e-commerce ramps up on mobile phones, there is a need for one-click, simple username and password checkout experience in a transaction being made on a mobile device. That’s an area where PayPal has been working hard to dominate in but Visa sees room for other players. Should we expect a PayPal-like, one-click mobile payments technology coming from Visa soon? Perhaps, the company hasn’t been afraid to enter PayPal’s territory in the past, launching a peer to peer payments service earlier this year.
  • Gajda tells us that the biggest challenge of mobile payments in the current market the massive amount of fragmentation in the mobile industry. He explains that with all of the various mobile operating systems, specific manufactured phones, applications and more, keeping up with pace of innovation on the development side is a major challenge for Visa.
  • Visa actually tested a partnership with retailer The Gap earlier this year which alerted customers via SMS of discounts in stores near them. Gajda tells us Visa is working with a number of other retailers and banks on similar deals which will be announced soon.
  • Gajda says there are a number of other factors at play in the mobile payments place that need to be highlighted when talking about mobile payments. International is a huge growth area in mobile payments. He tells is that outside the U.S., there are a large number of people who have mobile phones but don’t have banking relationship or credit card. In fact, he says there are 2 billion people in world that have phone, but don’t have a bank account or credit card.
  • In these markets, Visa’s goal is to bring prepaid accounts, purchasing power and other financial services to basic phones. These could include topping up a mobile phone with airtime, buying transit tickets, peer to peer payments. And this goal was the mean reason behind the purchase of behind the $110 million purchase of Fundamo. The company’s platform delivers mobile financial services to unbanked and under-banked consumers around the world, including person-to-person payments, airtime top-up, bill payment and branchless banking services.
  • Connecting with the small business world that don’t yet use credit cards or are new to the system is another area where Visa feels there is strong potential, especially with mobile payments. That’s why the company invested in disruptive mobile payments company Square and took an advisory role in the company. Gajda says that the power of Square is that it is enabling small businesses and independent workers such as doctors, designer and other merchants to start using credit cards and grow their businesses. It would make sense for Square and Visa would somehow work to harness the power of their partnership (As of April roughly two-thirds of transactions using Square’s payments service were through Visa credit cards.), but it’s unclear what the two companies will reveal any new co-produced products soon.
  • MOBILE Gajda explains that there are three prongs to Visa’s mobile payments strategy. One of these is NFC, and focuses on payments using a mobile phone at a physical store. For background, NFC (near field communications) enables people to make transactions, exchange digital content and connect electronic devices with a simple touch. As we’ve seen with Google Wallet, Android phones such as the Nexus S are being built with NFC chips, making your cell phone a mobile wallet. Visa recently joined the ISIS network, a NFC mobile payment network that is a joint venture formed by AT&T, T-Mobile and Verizon. ISIS will soon launch in a number of markets, including Utah and Texas.
  • But he says that there is still so much room for innovation around how we pay with mobile phones. “With the rise of smartphone usage, we are already seeing a lot of innovation around commerce,” he explains. “It’s inevitable that this will extend to the payments around the sales in mobile commerce.”
  • DIGITAL Visa’s digital payments guru Schulz outlined her strategy for digital payments at the company, which centralizes around the creation of the digital wallet. Schulz says that because of the fact that e-commerce is being more easy and convenient with customers, especially with m-commerce, the underlying payments infrastructure has to evolve.
  • And Visa’s answer to this is a new digital wallet initiative. Here’s how it works. Users will have an account, and they can add their credit card numbers (and cards from other credit card companies such as American Express and Mastercard). Visa is partnering with a number of financial institutions to offer this product to their customers.
  • Users can also load their loyalty points and rewards cards, as well as organize their shopping lists. Schulz describes it as a “wallet in the cloud.” But she says the key to the success of the wallet is a seamless, one-click payments experience for the consumers. So Visa has partnered with a number of large-scale retailers (which will be announced soon) to integrate what Schulz refers to as a ‘new acceptance mark’ on a merchant payments page.
  • So there will be a button you can click on, which will prompt you to sign-on and then will sync your digital wallet with the purchase in your shopping cart. So for example, imagine you had a camera in your cart, and Visa offered a 20 percent off at camera’s purchased at BestBuy, the wallet would sync and show the discount in your cart. The same works for loyalty points and more.
  • Visa competitor American Express is also working hard to innovate both at the large retailer level, as well as among smaller retailers, with GoSocial.
  • She compares the digital wallet offering to “two-hand clapping.” ” You can have a digital wallet,” Schulz explains, “but you need a merchant solution of click to buy, and Visa’s going to transform that experience.” And Schulz highlights another recent acquisition, Playspan, has helping drive a simplified commerce experience, a.k.a. click to buy, within game or within app.
  • Of course adding another checkout experience to online retailers’ sites can be a complicated and time-consuming process. But that’s where Visa’s $2 billion acquisition of CyberSource comes in. CyberSource is said to process about 25 percent of all e-commerce dollars transacted in the United States, and operates e-commerce for hundreds of thousands of retailers. Schulz says this relationship has helped speed up the pace of implementation.
  • Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons why Google’s Mobile Wallet news created waves, even though NFC technology is in its early stages.
  • Schulz explains that the idea behind the wallet is that consumers want control over their wallet and want to have payment information and access available to them at all times. She believes that the digital wallet will click to buy incorporated on retailers’ sites is essential to the future of e-commerce in both the U.S. and emerging markets.
  • While Visa, American Express and others are looking to capitalize on the changes taking place in the payments industry, it is a challenging effort. Local commerce is a big part of this, and everyone is trying to find a way to close the redemption loop. But e-commerce, amongst larger retailers, is also a multi-billion dollar market that Visa hopes to continue to play in with products like a digital wallet. And in-store payments, whether that be through NFC, Square or others, represent another market.
  • I’ve been talking to a number of executives of payments companies and founders of innovative payments startups, and while their objectives are different, they all seem to agree on one thing. It’s early and there is still much more innovation were going to see in the next few years in the online and mobile payments space.
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