Starbucks apps account for 26M mobile payments and $110M in card reloads | VentureBeat ... - 0 views
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The Starbucks brand may be synonymous with pricey lattes, but the coffee conglomerate has pushed a number of mobile initiatives in 2011 to make its name also stand for digital innovation.
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New numbers released Monday suggest that the strategy is working.
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Starbucks has now processed more than 26 million mobile payments since January, Adam Brotman, vice president and general manager of digital ventures at Starbucks, told VentureBeat.
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