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PC Ed Rogerson is on Twitter. He is one of about 20 or so police officers that have turned to the micro-blogging service. “It works on a far more local level than the force-wide Facebook group,” he said. “It’s local to Harrogate and our problems.” Some of his messages, or tweets, contain advice for residents. On occasion he announces an arrest. Others are just to let people know that, while they were out, the police were on patrol. “People do not see us so they do not think we are there,” he said. North Yorkshire police are among the few forces using social media. Its Safer Neighbourhood teams use it to send out messages and it has reserved a page that will soon become its presence on Facebook. “Posting a message on Twitter warning about a spate of burglaries in an area is a similar concept to pinning up a poster on the local parish council noticeboard.” “Doing either in isolation might be fine, but by doing both we can spread that warning even further.” Read more at news.bbc.co.uk

Social media could transform the NHS and other public services in the same way that file-sharing changed the music industry, a conference has heard.Growing use of tools, such as Facebook and Twitter, offered an opportunity to reinvent services, delegates heard. “It’s happened to the music and travel industries and it’s going to happen to public services,” said Dr Paul Hodgkin, founder of the Patient Opinion site that organised the MyPublicServices conference. He said that conversations about people’s experiences with public services were going on all over the web and needed to be taken into account.“This is about turning things upside down so the thing that looks like a deficit, your experience, becomes the gift you have to give to other people.” “I’m not sure that the government can re-engineer itself from the inside out,” he said. “It’s going to take the demands of people to force it into shape.” Read more at news.bbc.co.uk

y’d from www.business-strategy-innovation.com

The new dimension of innovation is about having customer as an integral part of the system. Firms can no longer afford to stay separate from customers and still come up with great innovations. The success of social media websites (like Facebook) is frequently attributed to engaging customers in the creation of new innovations - also referred to as crowdsourcing.The topic of innovation is multi-dimensional, which no firm in the globe can afford to ignore today. Being innovative is necessary to stay competitive in the business. The new age of innovation has a lot to do with making the customer an integral part of the innovation system by engaging and involving them with the product or service that the firm is working on.So, next time you are set out to innovate something, ask yourself: ‘Am I involving my customers in the process?’Read more at www.business-strategy-innovation.com

Twitterers paid to spread Israeli propagandaIsrael’s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel. Internet-savvy Israeli youngsters, mainly recent graduates and demobilised soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government’s line on the Middle East conflict. The existence of an “internet warfare team” came to light when it was included in this year’s foreign ministry budget. About $150,000 has been set aside for the first stage of development, with increased funding expected next year. About 50,000 activists are reported to have downloaded a programme called Megaphone that sends an alert to their computers when an article critical of Israel is published. They are then supposed to bombard the site with comments supporting Israel.Read more at www.globalresearch.ca This kind of knowledge warfare was pioneered by the Russians and must now be used extensively by all governments. As Clipper abailart says: “One wonders whether it is worth it since the sort of chattering ‘politico’ twits who bounce soundbites off each other seven days a week are fortunately hermetically sealed in their own collective fantasies.” However, the manipulation of statistics as Trending Topics which muddies the water. Unfortunately, open also means open to abuse. I wonder if it means that those of us who want open discussion (and meaningful inferences from the flow) will need to do it in closed groups?

To bypass the media this is what you need to do to apply the “10 New Rules of PR”  1. Think like they do:

Publish your press releases through a distribution service:

ection of the Larger Press Release Distribution Services BusinessWire www.businesswire.com PRWeb www.prweb.com PRNewswire www.prnewswire.com Market Wire  www.marketwire.com

Now we know. People make over 500 billion impressions on each other about products and services every year. And a small group of mass influencers are responsible for 80% of those impressions. This is the beginning of what we call Peer Influence Analysis. Here's how it works. Start by counting every instance in which a person influences another person online about a product or service. (We model this from Forrester's 10,000 person survey, which asks how frequently they post, in what places, how many followers they have, and what products and services they post about.)

Of course by SCAM I mean: Specific, Complementary, Achievable, and Measurable. They are important factors to consider when you are preparing any social media marketing campaign.

Just because every Fortune 500 company has a fan page on Facebook doesn’t mean that you should run out and create one too.

ust last month, we got word that CEO Gina Bianchini had left the company. On the heels of this news came a 40% workforce reduction and a dramatic announcement from the new CEO, Jason Rosenthal:

My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us.

We will phase out our free service.

1. You don’t have to jump immediately into hiring a social media expert.

2. You don’t have to spend on high-tech gadgets.

3. To help you maximize your allotted time for social media marketing, don’t spread yourself too thin.

9.6 Trillion dollars was spent to educate every American. Just because a “corporation” does not exist to employ them and utilize their talents to the highest productivity level, does not mean that the talent and value does not exist. According to the 1:1000 rule, The GDP of the US in Social Currency is a minimum of 9,600 Trillion. What deficit?The dollar has a 1:1000 control leverage over social currency. It is not at all surprising to see social media expand at the rate proportional to that which the doom-gloom crowd predicts that the financial system will collapse. They are related, they hedge each other. Don’t let anyone convince you otherwisethe dollar will no longer control the value; that is, the social value wedged between people’s ears is free to be capitalized and securitized directly. We need to capture social currency in a new financial paradigm.Read more at www.ingenesist.com

21 Tips for Using Twitter

The Meaning of Being There is Related to a Specific Activation in the Brain Located in the Parahypocampus

Social Presence in Virtual World Surveys

“I’m Always Touched by Your Presence, Dear”: Combining Mediated Social Touch with Morphologically Correct Visual Feedback

University scientists are seeking to take virtual reality to a new level – with a view to helping sick people who cannot get access to the outside world. The researchers in Birmingham plan their new worlds to be “sensorily rich”.They are using large screen TVs, video projectors and head mounted displays to create virtual versions of soothing rural and coastal scenes. The initial development is re-creating a stretch of the coastline of south Devon and an area within Dartmoor National Park.The developers say there is research evidence that exposure to greenery, such as trees, can improve patient recovery and reduce pain levels. Tests on volunteers are due to start later this summer. Birmingham University has become involved because its local hospital provides specialist defence medical facilities and has a large number of trauma victims.Developer Professor Bob Stone, a multimedia specialist, said: “This technology could be made available to anyone who, for whatever reason, is in hospital, bed-bound or cannot get outside.  They will be able to get the benefits of the countryside and seaside by viewing the virtual scenario on screen. Patients will be free to choose areas that they want to spend time in; they can take a walk along coastal footpaths, sit on a beach, listen to the waves and birdsong, watch the sun go down and – in due course – even experience the smells of the land-and seascapes almost as if they were experiencing the outdoors for real.”

Developed for McGraw Hill Higher Education Education UK, PRACTICE Marketing is a 3D turn-based Serious Game intended to teach college kids the principles of product marketing and competition. In the game, players are able to fully experience the seven underlying principles upon which to base marketing strategy and efforts: Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Gameplay You’ve been selected to manage a company’s new entry into the backpack market. Your first step in the game is to create a strong product that appeals to a specific market segment and price it appropriately.

You are upfront presented with the info you need to analyze the market, provided by market research, who has narrowed the backpack market down to five potential segments for you to consider targeting, selecting the one that looks the most promising.

Once you have selected a target market, you can use the backpack builder to design a pack that meets the needs of its particular demographic.

Literacy has evolved beyond the definition of the ability to read and write. Literacy now includes the ability to seamlessly interpret on-screen information, such as the graphics in a videogame, and the ability to rapidly decode symbols. To be effective, gamers must be able to quickly decipher each game’s symbols and conventions, which is essentially what good readers have to do in terms of deciphering the alphabetic code.

Serious Games are not replacing literacy activities, they ARE literacy activities.

Literacy specialists are just beginning to investigate how reading on the Internet affects reading skills. Students are developing new reading skills that are neither taught nor evaluated in school.

Since 2007, the US federal minimum wage has been set at $7.15 an hour, yet workers on Amazon’s Mechanical Turk—many of whom live in the US—make an average of $2 (according to the estimates of Mechanical Turk researcher Alex Quinn).  As illustrated in the above image, Amazon, itself, encourages businesses (at least implicitly) to pay workers (or “turkers” as they are called) less-than-minimum wages.  Moreover, to even qualify for these low-paying tasks called HITs (Human Intelligence Tasks), turkers are often expected to complete unpaid training sessions that can last for up to an hour.  Also, because turkers receive micro-payments for each task and because the time to completion for each task is rationalized to the second, turkers receive no pay during normal periods of rest during the workday.

Mechanical Turk is a crowdsourcing platform that allow anyone to recruit laborers for short online tasks, which cannot be effectively completed by computers.  For examples, turkers might compile contact information for various businesses, sort through images and tag offensive ones, or participate in university research experiments.  Because of the piecemeal and spatially-disembedded nature of the work, it is virtually unregulated. Can we simply dismiss this subversion of labor laws—as some commentators have—on the grounds that “$2 an hour is a decent wage in India?”  Even if we are angered by this exploitation of turkers, is it even possible to regulate an international platform of this sort?

Post-revolution Egypt is in a state of flux overlooked by outsiders. New political parties are forming while various factions hustle for power. As Egypt gears up for free elections, tech-savvy geeks are betting that their projects will have a major impact on how people will vote.

A combination of academics and entrepreneurs recently worked with Egyptian activists on a “Hackathon for Egypt” that provides some interesting--and fascinating--clues.

Participants in the hackathon were organized by Cloud to Street, a project dedicated to aiding Egyptian activists through technology. Cloud to Street is headed up by a loose group of primarily Canadian scholars and diplomats. Approximately 75 programmers took part, as well as Egyptian activists who attended both in person and via teleconference

The Internet is a vast mosaic of economic activity, ranging from millions of daily online transactions and communications to smartphone downloads of TV shows. Little is known, however, about how the Net in its entirety contributes to global growth, productivity, and employment. New McKinsey research examined the Internet economies of the G8 nations (Canada, France, Germany, Italy, Japan, Russia, the United Kingdom, and the United States), as well as Brazil, China, India, South Korea, and Sweden. It found that the Internet accounts for a significant and growing portion of global GDP. Register to continue.