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How could Google, the high priest of the cloud and the parent of Android, analytics and AdWords/AdSense, not be a standard-setter for platform creation?

Amazon's strategy seems to be to embrace "open" Android and use it to make a platform that's proprietary to Amazon, that's a heck of a story to watch unfold in the months ahead. Even more so, knowing that Amazon has serious platform mojo.

Case in point, what company other than Apple could have executed something even remotely as rich and well-integrated as the simultaneous release of iOS 5, iCloud and iPhone 4S, the latter of which sold four million units in its first weekend of availability?

Damage control: Internet discussion about the service outage that struck Amazon Web Services in April spiked as soon as problems began (April 21st) and again when Amazon explained the cause (April 29th). The data is based on selected mentions on Twitter, blogs, and in online media. Alterian

Just ask Jeff Malek, cofounder of BigDoor, a Seattle company whose game software is hosted on the public servers of Amazon. Last April, problems in a Northern Virginia data center crippled Amazon's northeast operations, affecting many cloud-based businesses. Spotty service over four days left BigDoor scrambling to find technical solutions and issuing a steady stream of apologies to its 250 clients. Since then, BigDoor has joined a growing number of companies that are seeking new ways of building outage-resistant systems in the cloud, often at additional expense and inconvenience.

Even though outages put businesses at immense risk, public cloud providers still don't offer ironclad guarantees. In its so-called "service-level agreement," Amazon says that if its services are unavailable for more than 0.05 percent of a year (around four hours) it will give the clients a credit "equal to 10% of their bill." Some in the industry believe public clouds like Amazon should aim for 99.999 percent availability, or downtime of only around five minutes a year.

By providing an open platform for the creation of augmented-reality layers, these apps have democratised the AR industry - and made possible flights of fancy such as Unseen Sculptures, in which new-media artist Warren Armstrong and nearly two dozen others collaborated to populate central Melbourne and Sydney with a range of virtual artworks that "appeared" when smartphones running the Layar app were pointed at particular parts of the city."I'm fascinated by mobile devices and their ubiquity," says Armstrong, who has spearheaded the project's expansion - including planned engagements with the Sydney Fringe Festival, Cairns Festival and other projects. "It's very immersive: you can go to a location, put on headphones and do amazing things with sounds. Layar takes care of the fiddly back-end stuff for people who aren't au fait with PHP or MySQL programming. The whole thing is in its infancy, and there's a lot of scope for creating new things."

As social media and social networks become a larger part of our online lives, the race to become the default identity platform for the social web continues to intensify, with Facebook, Twitter and Google all hoping to control — and profit from — the ways that users connect to various services. Although Facebook and Google both have massive resources to deploy in this battle, venture capitalist Mark Suster of GRP Partners argues that Twitter stands the best chance of becoming the go-to identity player for many users, and there are some pretty compelling reasons to believe he’s right.

While Facebook recently added an asymmetric feature called “Subscribe,” Suster says that Twitter is still the preferred network for this kind of behavior, and I think he is probably right: So it is now very common for news organizations to announce on the air, “to follow my updates please follow me on Twitter at @myname. Twitter has become one of our major online identities and that is becoming mainstream in ways that people aren’t really talking about. Nearly every day now I see public figures telling people their Twitter identity instead of Facebook, email or other forms of identity.

To take just one recent example, a Mexican soccer team put the Twitter handles of all of its players (and of the team itself) on the backs of their jerseys instead of their actual names, to make it easier for fans to tweet about them during games.

New research by Dr Brock Bastian from UQ's School of Psychology has found evidence that playing violent video games leads players to see themselves, and their opponents, as lacking in core human qualities such as warmth, open-mindedness, and intelligence.

In a recently published paper in the Journal of Experimental Social Psychology, Dr Bastian and his co-authors looked at whether the experience of cyber-violence had dehumanising consequences for the self-concept of game players and well as their opponents.

Dr Bastian said given his findings, it was not surprising that many people were concerned about the effects of playing violent video games, especially when they appeared to reflect changes in people's behaviour, emotions, and cognitions in ways consistent with a loss of humanity.

It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.

there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.

my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.