Group items tagged

It conjectured the use of NFC (Near Field Communication) and how it could benefit brands, their awareness and message all through social media.

The hypothesis that brands can utilise NFC technology within their stores, which may further enhance their brand message with brand awareness, along with social media tie-ins with NFC technology should be taken seriously.

There’s already an associated cost with print labels, which uniquely identify a product, so the respective costs associated with reproducing the same product with an NFC tag should be negligible, right?

A new app in this field is TagWhat. Part augmented reality-app and part social networking service, it lets people check and view locations along with additional random info like the place's history, the famous people who lived in it, anecdotes about the neighboring establishments, or any other information that can either be trivial, interesting, or extremely useful.

The fun, friendly user interface allows you to tag pictures, locations, as well as include your own stories and musings about a place, or even include multimedia like a video of a famous event that happened in a location, or a famous song that was written in an establishment.

What differentiates TagWhat from Foursquare (and what makes it more like Facebook), is the fact that it eschews the formers' game mechanics and focuses on the user interaction and community building aspects of the latter. The basic use of TagWhat is that it lets users turn a view of any location into an engrossing, educational experience, as users provide interesting stories and entertaining information about every single thing that can be captured by your camera - think a diner and its history is interesting enough?

Alcatel-Lucent Geo-Location Mobile Game "Acquisition" On top of our platform and supported by our community members, Alcatel-Lucent ran an innovation & development challenge to bring new mobile applications and games to life. A TopCoder member came up with the idea for Acquisition, which leverages network-based API's for automated geo-checkin, SMS, subscriber identity, call control and player presence. It pairs it with game mechanics similar to a traditional game of Monopoly. In a game of Acquisition you are competing against a set of friends to amass the most wealth and you do so by physically checking into a variety of localities, trading properties, developing on top of owned properties, earning dividends and expanding your empire.

“Context-awareness can make computing devices more responsive to individual needs and help to intelligently personalize apps and services. Using self-learning mechanisms, sensor inputs, and data analytics, Intel research teams are engaged in a number of projects that promise to take machine learning beyond the lab to practical, real-world applications.”

Most interestingly, the site goes into some depth on Intel’s current projects that explore the boundaries of context-aware computing:

Online Semi-Supervised Learning and Face Recognition: Use face recognition in place of a password to log in to any protected site. The self-learning techniques being refined by this project can be adapted to many areas of context awareness.

Well now that Apple has gone and integrated the most sophisticated piece of AI to ever to see the light of the consumer market into its iPhone 4S, I thought it was time to brush some dirt off of Quora’s shoulder and shine a light on what the future of the company could hold.

Quora’s founders and their first hire—designer Rebekah Cox—created the core of the most impressive “subjective knowledge extraction” machine ever constructed.

By combining an answer voting mechanism and a reward addiction loop (upvotes are crack) with a strict identity requirement and a one-to-many follower model, Quora started solving the problem of extracting high-quality experiential knowledge out of humanity’s collective head and getting it into structured form on the internet. What’s more, Quora is also using humanity’s collective wisdom to rank it.

Get Glue:

In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.

SEOmoz