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Marc-Alexandre Gagnon

How Mobile Payments Will Evolve In the Next Several Years - 0 views

  • Mobile payment has become a mainstream tech topic in the last couple of years, mirroring the rise of smartphones and application stores. E-commerce is becoming m-commerce. The focus point of the buzz has been the evolution of near-field communications as related to smartphones. The thing is, nobody in the payments industry expects NFC to be a player in mobile payments for years, if ever. In that case, what does the mobile payments ecosystem look like in the short term?
  • The current mobile payments market centers around several cores: direct carrier billing, mobile wallets, online and offline sales, mobile credit card readers and application stores. During meetings with various mobile payments experts and executives at CTIA last week, the most uttered phrase was: "This is not something I would use to buy a fridge." Where are mobile payments going?
  • The Non-Promise of NFC OK, let us get one thing straight: NFC may never be a widely used form of payments. There are so many reasons why it will not be. Foremost, the logistics of NFC are a nightmare. The actual technology is probably ready. The infrastructure around the technology is not. There are too many competing interests coming from above the retail market that creating a universal NFC reader between smartphones and financial services is not going to happen anytime soon. The closest thing to a widely used system would be Mastercard's PayPass, but even as widespread as that is, it is no where near the type of market penetration that would create an inflection point for NFC to take off. Second, PayPass needs a software upgrade to offer any type of deals, something that will be important in the mobile payments world.
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  • The second half of the NFC conundrum is that there are a lot of hands reaching for the supposed pile of money that NFC payments will enable. Look at Google's announcement of the Wallet product. Or the ISIS partnership between Verizon, T-Mobile and AT&T. Google is partnering with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (the NFC partner), Hypercom, Ingenico and NXP (another NFC partner). All of these large companies are going to want a slice of the pie. Where does that leave the retailers? You know, the ones that are actually trying to make money with good and services? Sadly, on the outside of the circle. The carriers are the biggest culprits, wanting to take as much as 50% of transaction revenue because it is "going over their pipes." The financial services companies will be happy taking their normal rates in the 1.75% to 3% range as long as there is a promise that more people will pay electronically (read: sans cash). Between retailers, partners and infrastructure, NFC has years to go before it will be viable for all parties involved.
  • What will happen in this time frame? Think about the so-called "4G" technology WiMax. The technology is already becoming antiquated with LTE and all the major carriers are working on the next version after that. Sprint is keeping a hybrid of WiMax and LTE going forward but overall it is a tech that died before it even matured. NFC may be the same. What if there are massive leaps in quantum teleportation in the next several years? Does NFC become the WiMax of the payment world?
  • Maturation Of Direct Carrier Billing The "I do not see myself buying a fridge with this" line comes mostly from the direct carrier folks. Direct carrier billing is the perfect area for micro-payments and payments that stem from ease of use. Think of parking. If you could pay for your parking on the street with your phone, would that convenience be worth an extra couple of cents on the dollar to you? The direct to carrier ecosystem has evolved to the point where it actually makes sense for offline and online use. Zong (acquired by eBay for PayPal integration), PaymentOne and Boku are the leaders in this space. PaymentOne has processed $5 billion in mobile payments and lets users pay with their phone numbers, validating transactions via text. Zong allows that capability as well. Payment One's "One Care" features, announced last week at CTIA, makes direct to carrier billing safe and secure. Transparency is important in mobile commerce because consumers do not really trust their phones to handle their money quite yet. The most important aspect of direct to carrier billing now is that the revenue mechanism has been flipped. It used to be that merchants only got some 40% or less of payments while the carriers and partners took the rest. Even with high margin transactions, that is unacceptable. Today, direct to carrier billing provides the merchants with more than 80% of the revenue, sometimes nearly 95%.
  • The Dongle World: Smartphones As Credit Card Readers Square, VeriSign and Intuit are pushing hard into the dongle department. Jumio is doing the same thing, just without the dongle. There is not much to be said about the dongle world that we have not already touched on at ReadWriteWeb outside of the notion that it is bringing easy credit card readers to the mobile masses.
  • The dongle competitors are not worried about what is happening in the ecosytem because it does not really touch their core business. For instance, PayPal does not see NFC or dongles infringing on its business in any way, shape or form. As Laura Chambers, PayPal's head of mobile, said in a recent interview, "we are not worried about much in the ways of competition. There is a lot of white space in the industry for horizontal movement."
  • What Is PayPal Really Doing? In the interview with Chambers, the first question I asked was, "Why does it seem like PayPal has become a "me too" operator in mobile payments?" It is a fair question, even if Chambers balked to acknowledge that PayPal has been in "me too" mode for the last year or so. PayPal has ignored the dongle movement and NFC is not on its radar as a technology it feels it needs to integrate. "What is the difference between a tap versus a swipe?" Chambers asked. "We are working with what works in the current infrastructure ... We have sat down with consumers and merchants to work with them on what they want." PayPal is growing sideways because there is not a ton of room right now to grow vertically. PayPal will get into NFC solutions when the time is appropriate. Its strategy now is to create as much flexibility for consumers as possible through its mobile wallet program. PayPal's stance is data driven - the company can track when and what consumers buy from mobile phones and tablets. Hence, PayPal is focusing on the shopping end of the spectrum, as opposed to a pure payments play. "60% of people buy more and spend more on mobile," Chambers said. "But, we see that people are not really buying different things on mobile ... the No. 1 driver of growth in mobile payments is boredom." That fits in well with what PayPal sees as "couch commerce." They released a study recently saying that mobile shopping is going to boom this holiday season. As such, PayPal is ready to deploy an end-to-end solution for merchants and consumers to reward loyalty and provide deals and offers along with digital receipts. PayPal believes that it has a lot of room to grow in mobile through these types of horizontal movements. We are also seeing this on a non-mobile front with eBay partnering with Facebook and the Open Graph API and the new X.Commerce initiative that consolidates the PayPal, Zong, Magento, RedLaser and Milo technologies. The company is calling it an "open commerce ecosystem."
  • Future Of Mobile Payments This article is the first in a series of the trends in mobile payments that ReadWriteWeb will be working on in the next several months. There are a lot of questions and the answers are just beginning to emerge. Who are the winners in the space? Are retail shops in danger of "becoming expensive fronts for online shopping," as Chambers said in the interview? Does NFC really have potential to disrupt offline payments or is it just cool technology? These questions and more are what we will be tackling in the months to come.
Dan R.D.

Technology Strategy Board invests in Internet of Things - Need to sort out rural net co... - 0 views

  • Graham Fisher, a Director at Cambridge Wireless, welcomed the efforts made by the Technology Strategy Board.  He told TechEye that there are plenty of opportunities to be had with an Internet of Things, though there is more that needs to be done in terms of infrastructure in order to create the ecosystem the TSB is striving for. “Rural connectivity could be an issue as it is necessary that ubiquitous internet is available in order to create efficient systems,” Fisher told TechEye. “For efficient telehealth and smart metering this all falls down if you are not able to provide ubiquitous connections.” Then again, there are "problems with a lack of full connections in many parts of the country,” Fisher says. “We need to push forward with the roll out of LTE and use of white spaces as soon as possible to support this.”
Dan R.D.

Qualcomm Talks Future of Mobile, AR, 3D, Sensors & More at Uplinq 2011 [01Jun11] - 0 views

  • People Don't Care about PCs...the Buzz is All About Mobile To paint an image of the very large scale of the mobile ecosystem, Jacobs talked numbers: There are 1.3 billion 3G connections worldwide, and there will be 2 billion more connections by 2015. Mobile data use will increase 10 to 12 times over the next four years. There are over 120 HSPA+ mobile networks and 180 commercial EVDO networks offering mobile broadband. There are 200 LTE networks planned, 20 of which have launched now.
  • Mobile Unleashing the "Greatest Wave of Creativity in History" And what is that? Only that mobile is going to unleash the "greatest wave of creativity in history." Dr. Jacobs said he knew that sounded like a "heady" proposition, especially because many mobile developers are just trying to build an app people like, he says. "But your app could reach hundreds of millions of users!" Now is the time to "think and act globally," Jacobs said. "Mobile is now the dominant computing platform, and it's never going back."
  • Augmented Reality Demoed as Marketing Tool AR, or augmented reality, was also at the forefront of today's keynote, with a sobering presentation from John Batter, Co-President of Production, Dreamworks Animation SKG. He produced data showing the decline of DVD sales over the years.
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  • He showed an example of this with the studio's new hit, Kung Fu Panda 2, which will be marketed using in-store signage at major retailers like Walmart and Target. The signs feature QR codes that, when scanned, make an AR-enabled app available to end users
  • Mobile is "Digital 6th Sense" Dr. Jacobs concluded the keynote by looking forward into the future of mobile, calling mobile our "digital 6th sense" which will become the primary way we interact with the world around us. Your phone will listen and see everything using the sensors connected to your body, sensors out in the environment, the people around you and more - and it will adjust itself accordingly. Imagine a phone that adjusts to your mood, or your vital signs, he said. "You are the creators of this experience," Jacobs said, speaking to the developers in the audience. Qualcomm just wants to "free you up to do what you do best: innovating."
Dan R.D.

Global optical networking market to be worth US$20 billion by 2016 [22Jun11] - 0 views

  • The global optical networking (ON) market will reach revenues of $20 billion by 2016, as the sector pulls itself out of the economic downturn, predicts Ovum in a new forecast. However, the independent telecoms analyst warns that although the global market will grow at a compound annual growth rate (CAGR) of 6% from 2010 to 2016, not all of the regions will see strong growth. Ian Redpath, Ovum analyst and author of the forecast, said that "increasing bandwidth from residential broadband networks, mobile networks, and enterprises is the key driver of the growth. Carriers are investing in access networks and mobile long term evolution (LTE) rollouts are beginning to gain momentum. The ON market is also reaching a watershed moment in terms of technology. Networks based on 40G and 100G wavelengths are now poised for mass-market deployment.
Dan R.D.

Global optical networking market on the up [22Jun11] - 0 views

  • The global optical networking market is estimated to reach revenues of $20 billion in 2016, according to analyst firm Ovum. The global market is forecast to grow at 6% CAGR between 2010 and 2016, driven by investment from carriers in 40G and 100G networks. This level of growth, however, will vary according to region, with the North American market, for instance, estimated to grow by 12% this year while the Asia-Pacific market is predicted to contract by a further 3.2% in 2011. “Increasing bandwidth from residential broadband networks, mobile networks, and enterprises is the key driver of the growth. Carriers are investing in access networks and mobile long-term evolution (LTE) roll-outs are beginning to gain momentum,” said Ovum analyst Ian Redpath. “The optical networking market is also reaching a watershed moment in terms of technology. Networks based on 40G and 100G wavelengths are now poised for mass-market deployment.”
Dan R.D.

EU wants member countries to free up spectrum for 4G rollout, eyes 2013 deadline - Enga... - 0 views

  • This one's been in the works for a little while now, but the EU has just taken another step toward making 4G coverage a continental reality. Last week, the European Commission, European Parliament and member states of the European Council reached what they're calling an "informal compromise" on a new radio spectrum policy. Under the proposed agreement, member countries would have to free up (read: "auction off") their 800MHz frequency bands for broadband service by January 1, 2013, as part of Parliament's plan to accelerate broadband rollout by using spectrum once devoted to analog TV frequencies.
Dan R.D.

Traffix gets $7M to solve mobile signaling challenges - Broadband News and Analysis [02... - 0 views

  • Mobile handsets have a bad habit of oversharing with the networks they operate on, with some handsets being chattier than others. This signaling data, as it’s known in the industry, can congest mobile networks, and Traffix Systems, a six-year-old Israeli company wants to help operators solve that problem.
  • The company said Wednesday that it raised a first round of $7 million led by Bessemer Venture Partners to help it expand operations. Ben Volkow, the CEO, says that 60 percent of operators already have some Traffix gear on their networks to address and manage signaling traffic, but more operators are interested. As more operators began deploying LTE networks, which add to the complexity of signaling traffic and to the overall network, Volkow decided that his previous strategy of growing the business through bootstrapping it no longer made sense. “We needed to scale and grow the business,” he said in an interview.
  • Signaling traffic is the data the phone or device sends out to the network to tell it where it is, what is it is doing, how much it is allowed to do based on the subscriber’s plan and figure out when to hop to the next base station. Chetan Sharma, a wireless analyst, issued a report last year noting that network congestion is generally caused by two big things: (1) signaling traffic caused by smartphones and superphones and (2) peak data traffic caused by data cards and embedded laptops.
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  • He wrote that signaling traffic is growing faster than raw data traffic because smartphones are not very efficient with applications. As proof, he showed that smartphone signaling traffic is more than eight times data card signaling traffic, even though smartphones were only a small segment of the overall base of devices on the network. And this report was issued before smartphones had achieved the popularity that they have today!
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