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Speaking at a press briefing here Tuesday, Bidaud pointed out such mobile strategies would also provide "contextual and social user experience", which he described as "enriched reality" in which information would be meshed with the real world. For example, location-aware apps that could inform users which bus stop they were at and the arrival times of buses that stopped there, he said.

viewpoint, the Gartner analyst said the Internet of things, also known as machine-to-machine communications, was an arena in which there were "lots happening". Defining it as having a network-connected device sending information back to the network, he predicted that beyond smart utility grids, the technology would be used by consumers to share community-specific information such as a weight-watchers group, for instance.

"Restrictions could be in requiring social networking sites and Web companies to host their data centers locally, as well as having a tighter compliance environment for shared data," Sengar suggested, noting that this could stifle the growth of social CRM uptake in Singapore.

The Lab’s first game went live this week, called Ball Invasion (here’s a link on iTunes). It’s a shooter in which the world around you becomes a canvas for playing: hold your iPad 2 in front of you, and it becomes a window on a world that fills with targets that you can chase and shoot. The game’s fun enough, but really the excitement is all about the technology. While you’ve no doubt seen augmented reality before, the difference here is 13th Lab is using a complex computer vision technique known as SLAM — that’s Simultaneous Localization and Mapping. This is a system developed in part by NASA for use in robotics, which allows an object (like, say, a drone) to look around, build up a picture of the world and then understand where it is.

Mobile advertising revenue reached $700 million in the U.S. in 2011, according to Gartner research group. That’s a drop in the ocean compared to Internet ad revenue, which hit $7.3 billion in just the first quarter of 2011, according to figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Concerns about privacy, tracking and the disclosure of personal information could limit the number of people opting in to targeted or local ad mobile campaigns, said Jason Koslofsky, an attorney who specializes in consumer privacy and telecommunications at Arent Fox. Businesses have also been hesitant for these same reasons. “It hurts brands if it looks as though they are generating spam,” Koslofsky said, adding,“companies shouldn’t want to be seen as though they are tracking their users’ every move.”

While 9% of adults in the U.S. said they would use their phones to learn about in-store promotions or event, interest in location-based offers was low, according to a report in February by Forrester Research. Only 6% of adults in the U.S. said that they are interested in receiving location-based retail offers on their mobile phones and only 4% are interested in receiving time-sensitive promotions such as daily specials.

Alcatel-Lucent Geo-Location Mobile Game "Acquisition" On top of our platform and supported by our community members, Alcatel-Lucent ran an innovation & development challenge to bring new mobile applications and games to life. A TopCoder member came up with the idea for Acquisition, which leverages network-based API's for automated geo-checkin, SMS, subscriber identity, call control and player presence. It pairs it with game mechanics similar to a traditional game of Monopoly. In a game of Acquisition you are competing against a set of friends to amass the most wealth and you do so by physically checking into a variety of localities, trading properties, developing on top of owned properties, earning dividends and expanding your empire.

Currently NFC is seen as one of the most exciting areas in our industry in terms of revenue generation: projections show up to 700 million NFC-enabled mobile phones will be sold by 2013, according to Jupiter Research. At Nokia, however, we would argue that the industry's current focus on secure NFC may be at the expense of realizing the potential of open NFC. As pioneers in NFC technology, and as a founder of the NFC Forum, Nokia believes that open NFC will have a far greater impact on consumer behavior and the NFC ecosystem than secure NFC will. Open NFC has the potential to spur a vast number of business opportunities for developers, retailers, advertisers, electronics manufacturers and others.

NFC tags, which cost only a few cents, offer huge potential for advertisers, retailers and others to reach, reward and stay in touch with their customers. These tags can be promoted at any location, including a phone retail point, a coffee shop, or even at the local supermarket, with immediate and measurable results.

Open NFC will benefit consumers on a much larger scale and get people familiar with using their device for NFC interactions, before secure NFC reaches a high level of penetration. As more and more NFC phones come to the market in 2011 and 2012, open NFC will change the way consumers interact with each other and open up a host of opportunities for developers both large and small.

“We want to build tools that change the way all the people in this room experience the real world,” said Foursquare founder Dennis Crowley at the Web 2.0 Summit today, as he described his company’s retreat from the game mechanics that first made the check-in service a success. With more than 10 million downloads, Foursquare is the category leader for location services, even as it moves away from its initial offering. Crowley said Foursquare is about much more than check-ins, and features such as Foursquare Radar and Foursquare Explorer are going to power even stronger user adoption in the future.

“We have a very narrow focus on building features that help people experience the real world,” Crowley said. “How we were able to survive the Facebook onslaught — that was a big motivating factor for the entire company.”

In spite of banner user adoption, Crowley said he can identify with newcomers who are still struggling to understand why they should use a check-in service at all. Crowley said when he first downloaded Twitter, it was 18 months before he really understood why the product was worth using, because he hadn’t discovered that “thing” which made it special.

Square has struck a deal with Wal-Mart that will bring the dongle into retail stores across the country.

In theory, Wal-Mart could arm all of the floor representatives with Square dongles and have customers in and out. It may even help alleviate long lines at the checkout.

It is also imaginable that Wal-Mart could set up in-store payment kiosks away from the registers with the Square Register.

Talk about an explosive market.Four years ago, there were 218 million mobile phone lines in India. Today, there are 858 million, according to the Telecom Regulatory Authority of India. In 2009, India's telecom industry directly employed about 400,000. That number is expected to grow. Tel

Getting a job in Indian telecom, however, is tricky. Operators want locals, not expatriates, for senior positions.

Chhachhi of DHR said the biggest difficulty in hiring is "lack of vision and clarity or a completely supportive mandate to the individual that allows for freedom of decision-making." Indian telecom companies also emphasize international and emerging markets experience.

LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”

Cloud computing has been eyed for some time as a solution for business continuity needs, as the thought of setting up new virtual servers on an automated, on-demand basis seems highly appealing. But when it comes to figuring out the kind of cloud offerings that will work best for business continuity, typically private cloud options are usually the ones considered. The reason for this bias is the configuration of the virtual machines themselves. While public cloud services can afford business clients a lot of computing power in a hurry for a low rate, that combination does not always equate to a continuity friendly environment.

Then there are the security concerns. If you are patching your own systems diligently, is the cloud provider providing the same patched for their own base operating systems? What other kind of security protocols are in place? On the legal side of the equation, does the cloud provider meet compliance in the areas of data breach notification, data retention, auditing, and whatever other compliance regulations you need to follow? What are the local laws for the datacenter and how do they comply with your own corporate needs in terms of security?

The state of Ceará, in Northeast Brazil, contributes only to 2% of the Brazilian GDP. Yet, it will soon host the Brazil’s largest public broadband Internet network. The Cinturão Digital do Ceará (CDC), which translates as Ceará’s Digital Big Belt, will be inaugurated this Thursday by the governor Cid Gomes and the Science and Technology Minister Aloizio Mercadante. So why did the local authorities decide to invest around R$50m (US$28.6m) into this initiative?

Many people couldn’t afford faster speeds anyway – in Fortaleza, one third of the population lives in favelas (slums) filled with migrants who have left rural areas.

This situation led the state to develop its own public network, the CDC. It is a highly ambitious project; according to the government, it consists of a whopping 2,600 kilometers of optic fiber.