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Dan R.D.

Foursquare's Crowley Reveals The Strategy Behind Radar, Siri, And Mobile's New Push Int... - 0 views

  • Foursquare CEO Dennis Crowley doesn’t think that you should have to open up a mobile app to interact with it. I caught up with Crowley a couple days ago at the Web 2.0 Summit, where he was a speaker. In the video interview above, he compares Foursquare’s newest feature called Radar to the Siri personal assistant on the new iPhone 4S. For Crowley, it’s all about getting mobile apps to push relevant information out to you at exactly the right place and time. “If you have a problem to solve with your phone, you don’t have to go to the search box.”
  • Radar taps into Foursquare’s Explore recommendations and pushes them out to you automatically via notifications. “What we have been doing with Radar is finding a way for people to use the app really without having to actually use it,” says Crowley. It runs Explore in the background, which tells you when you are near a place on your to-do list, where someone you know has left a tip, or where a lot of your friends are at that moment. Siri is similar in that it pushes out reminders and other information to you without you having to tap on the screen.
  • In part II of this interview, coming up, Crowley talks about how Radar fits into his overall strategy and plans to make money.
Dan R.D.

You say you want a revolution? It's called post-PC computing [24Oct11] - 0 views

  • How could Google, the high priest of the cloud and the parent of Android, analytics and AdWords/AdSense, not be a standard-setter for platform creation?
  • Amazon's strategy seems to be to embrace "open" Android and use it to make a platform that's proprietary to Amazon, that's a heck of a story to watch unfold in the months ahead. Even more so, knowing that Amazon has serious platform mojo.
  • Case in point, what company other than Apple could have executed something even remotely as rich and well-integrated as the simultaneous release of iOS 5, iCloud and iPhone 4S, the latter of which sold four million units in its first weekend of availability?
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  • Let me answer that for you: No one.
  • The downside of this is that because the premise of the web is about abstracting out hardware and OS specificity, browsers are prone to crashing, slowdowns and sub-optimal performance. Very little about the web screams out "great design" or "magical user experience."
  • Given its multiplicity of capabilities, it's not hard to imagine a future where post-PC devices dot every nook and cranny of the planet (an estimated 10 billion devices by 2020, according to Morgan Stanley).
  • In the PC era, for example, the core problems were centered on creating homogeneity to get to scale and to give developers a singular platform to program around, something that the Wintel hardware-software duopoly addressed with bull's-eye accuracy. As a result, Microsoft and Intel captured the lion's share of the industry's profits.
  • The mainframe was dwarfed by the PC, which in turn has been subordinated by the web. But now, a new kind of device is taking over. It's mobile, lightweight, simple to use, connected, has a long battery life and is a digital machine for running native apps, web browsing, playing all kinds of media, enabling game playing, taking photos and communicating.
  • Now, Apple is opening a second formal interface into iOS through Siri, a voice-based helper system that is enmeshed in the land of artificial intelligence and automated agents. This was noted by Daring Fireball's John Gruber in an excellent analysis of the iPhone 4S: ... Siri is indicative of an AI-focused ambition that Apple hasn't shown since before Steve Jobs returned to the company. Prior to Siri, iOS struck me being designed to make it easy for us to do things. Siri is designed to do things for us.
  • stock performance of Apple, Amazon and Google after each company's strategic foray into post-PC computing: namely, iPod, Kindle and Android, respectively.
  • This is one of those cases where the numbers may surprise, but they don't lie.
Dan R.D.

Could Siri be the invisible interface of the future? - Mobile Technology News [25Oct11] - 0 views

  • Although Siri is limited in what it can do, what it does do, it does well. And based on my experiences with Siri so far, I think it illustrates what I think of as the “invisible interfaces” of future connected devices. Admittedly, that sound like a bold claim, but the reality is this: Thanks to the “Internet of Things,” more devices are gaining connectivity that makes them smarter and more useful. At the same time, computing interfaces haven’t changed all that much in the past several decades. They’re going to have to, however, as we can’t have a multitude of different interfaces across a myriad of connected devices in this new world.
  • The key for potential success here is in Siri’s uncanny ability to understand not just natural language input, but also context. This is great for smartphones where we have so much personal data such as contact names, addresses, phone numbers and digital music tracks. Even better is when Siri works with multiple apps or services on our handsets; tying them together through a simple command. “Remind me to take out the trash when I get home,” for example, leverages both the Reminders application and the integrated GPS radio of an iPhone.
  • “Close the windows and turn on the air conditioning if the outside temperature rises above 85 degrees,” could be a real-world example in just a few years time.
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  • I’m so convinced that the Siri of today is just touching the tip of the iceberg for such a future, that I expanded on this topic in detail this week in a lengthy GigaOM Pro report (subscription required). I’d say “read the report out loud” for you, but Siri isn’t quite that good. Yet.
Marc-Alexandre Gagnon

The Fragmented Future of Mobile Payments - Technology - The Atlantic Wire [07Dec11] - 0 views

  • As with all things Internet, the future of mobile payments is going to be fragmented, making the promise of a digital wallet on your phone a lot less exciting. Having a phone act as a credit card makes things faster, more convenient and might even lead to more bargains. But the way things are panning out, only people who meet very specific cell phone, bank, and credit card company criteria can join in on the fun. Just today, Verizon blocked Google Wallet from its phones, reports The Wall Street Journal's Amir Efrati and Anton Troianovski. So for those with multiple credit cards, or without a Citi Master Card, Google Wallet can't replace a wallet, giving it a major utility handicap.
  • As of right now, Google's mobile payment tech only works on Sprint phones with Citi Bank Master Cards. That applies to a very specific set of people. Of course, Google doesn't have the only digital wallet replacement out there. For everyone else, there's Verizon, who has teamed up with T-Mobile and  At&T to work on its version, Isis, which will begin trials next year, note Efrati and Troianovski. And Visa too is apparently in the works for its own mobile payments system, they add. We also can't forget third party apps like Square, Venmo and ZipPay, which allow users to pay others who have the app using stored credit card information. This almost works as a replacement for the wallet, and would theoretically work better than Google Wallet, if only every single place everywhere accepted Square payments -- but they don't. 
  • So we have two types of fragmentation happening in the mobile payments world. With these "wallet" payment systems, like Google Wallet and Visa's mystery service, the service is only as useful as having that single credit card. And then the system is fracturing on a retailer level. Even with Google Wallet, only stores with the compatible card reader accept it; same with the Square-like services. While the number of retailers accepting Square has grown, as this chart posted by The Atlantic's Alexis Madrigal shows, it can't become a wallet replacement unless every single retailer has it. The same applies to Google Wallet: Not every retailer has the capabilities. Like we've seen with Netflix and streaming movies, the services are nice supplements to cable. But not yet a replacement because they all have somethings but no one has all things. The same can be applied to mobile payments. They all can be used with some credit cards and at some retailers, but we won't leave our wallets at home until we get a cord-cutting equivalent. For now, users either have to load a smorgasbord of mobile payment apps, or settle for the current half-hearted solutions. 
Marc-Alexandre Gagnon

Mobile payments are on fire today, where will they be in 2015 (infographic) | VentureBe... - 0 views

  • We just can’t give enough love to mobile payments as we watch the world move from cash to credit to cardless. Intuit is feeling the evolution too and created an infographic to explain just how much mobile payments are growing and where they’ll be in 2015.
  • The two biggest payment players last year were obviously credit and debit cards, with a small, but rising mobile payments only making up 5 percent of purchases executed. But important to note is that as credit, debit and other forms of payment increase, cash exchange decreases. People have long trusted plastic to deliver their currency, so why not trade in the plastic for airwaves? Well, according to Intuit, people will do just that. Cash is expected to drop to just over $1 trillion changing hands in 2015, and alternate payments jumping up considerably to $2.7 trillion, hugely surpassing cash as a trusted method of payment.
  • Also important to keep in mind is the proliferation of smartphones themselves. Smartphones have permeated over 40 percent of mobile users, but more interesting is the fact that this is mirrored in business owners. 37 percent of entrepreneurs also work through the smartphone, creating a level playing field for people wanting to buy and sell over the phone.
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  • Today, only one in four people are willing to whip out their iPhone or Android to buy goods. What’s to blame? Security concerns top the charts at 64 percent, but an underlying reason is that 46 percent of people just see their phones as devices to call or e-mail people. Perhaps people have not yet adopted the device as a utilitarian device, and instead use it only for its base functions, and perhaps entertainment.
Dan R.D.

Coming Soon to a Coffee Shop Near You: NFC-Powered Foursquare Check-ins [28Nov11] - 0 views

  • To enable NFC-powered check-ins, establishments need to display a sign or poster containing an NFC tag that points to their venue's Foursquare listing URL. Nokia's developer blog has some resources on getting started with NFC tags. Signs like this not only enable people to check-in with less effort, but can also provide a visual, real-world call to action. For non-power users of location services like Foursquare, it can be pretty easy to simply forget to check in to a restaurant or other local business. Having that sign hanging there can provide a mental trigger. Business owners can also use the opportunity to push promotions and deals, offering discounts or free products to the mayor or anybody else that checks in. Admittedly, the average person has no idea what NFC is right now. But it's almost universally predicted to reach mainstream adoption within a few years, quite possibly replacing our wallets and keys at some point in the future. NFC is already included on a number of Android-powered handsets and is rumored to be coming to the iPhone 5 next year.
Marc-Alexandre Gagnon

Why Google TV will win [15Dec11] - 0 views

  • Google Chairman Eric Schmidt caused some raised eyebrows last week when he claimed that by next summer “the majority of the televisions you see in stores” will come with Google TV.
  • Okay, he may have the timing wrong, but I think that Google will absolutely come out on top of this. It will dominate the smart TV world much in the same way it now dominates the smartphone world.
  • I liked some of the ideas behind the first iteration of Google TV, but like everyone else, was disappointed by the execution
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  • Google’s problem was that the company and its two consumer electronics partners built early-adopter devices that were supposed to appeal to the mainstream consumer — and in turn, didn’t do right for either.
  • I was once again a little underwhelmed when the new Honeycomb version of Google TV hit my review unit
  • the availability of apps made a big difference.
  • many are very enthusiastic
  • about the apps they could install on it and the ways they could customize their Google TV experience
  • Combine that with its huge potential for growth in the CE space, and you’ll see why Google TV very likely wins the smart TV race.
  • Five reasons why Google TV will be huge
  • Customization.
  • Third-party app stores.
  • Multitasking.
  • The CE market.
  • Cable boxes.
  • Even if Schmidt is wrong with his assessment, Google always has a backup plan: The company bought Motorola Mobility earlier this year, and as part of the deal also acquired Motorola’s set-top box business. That makes it all but certain that Motorola will eventually ship Google TV-powered cable boxes, which could bring the platform to millions of legacy TV sets.
Marc-Alexandre Gagnon

iPad App of the Week: Aurasma is an Augmented Reality Treasure Hunt [26Nov11] - 0 views

  • What geocaching is to the physical treasure hunt, Aurasma should be to the virtual one. With Aurasma, the treasure isn’t physical – it exists only in the digital world. Take your iPad with you around town and check out the app to find locations near you where Auras can be found.
  • Once you’ve found a location, look at it with your iPad and the app to see an augmented reality surprise, which could be anything from an e-greeting to a picture to an animated video.
  • For example, friends could create greetings and put them in the front of your house. You’ll be able to see them by going outside and looking at your house using the app. You can create Auras, too, either for friends or the general public to go out and discover for themselves.
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  • Auras can even be created for periodicals, meaning you can possibly see an animated weather forecast for your local paper, if someone creates such an Aura (or, you can just create it yourself).
  • The Aurasma App is free off the iTunes App Store, and is also available for iPhone and Android devices. It’s about the closest you’ll come to living in a Harry Potter-like world of animated newspapers and pictures moving in their frames, so give it a spin.
Marc-Alexandre Gagnon

Starbucks apps account for 26M mobile payments and $110M in card reloads | VentureBeat ... - 0 views

  • The Starbucks brand may be synonymous with pricey lattes, but the coffee conglomerate has pushed a number of mobile initiatives in 2011 to make its name also stand for digital innovation.
  • New numbers released Monday suggest that the strategy is working.
  • Starbucks has now processed more than 26 million mobile payments since January, Adam Brotman, vice president and general manager of digital ventures at Starbucks, told VentureBeat.
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  • Add to that the fact that more than 6 million of those mobile transactions occurred during the past nine weeks — which is more than double the 3 million transactions the company saw in the first nine weeks post release — and the data shows a growing number of consumers are going wallet-free and opting instead to pay for their daily coffee runs with the Starbucks mobile app.
  • Starbucks mobile pay, a prominent feature of the company’s iPhone and Android applications, was released in the U.S. in January. Consumers can use the mobile app to load money on to a digital Starbucks Card and present a 2D barcode to pay-by-scan at the register at more than 9,000 locations. The program launched in Canada in November and will land in the U.K. in January 2012.
  • Of the $2.4 billion loaded on to Starbucks Cards in fiscal year 2011, $110 million was loaded onto cards via Starbucks mobile apps. The mobile figure equates to just under 5 percent of all reloads, but does highlight a shift in how customers engage with Starbucks cards. “Customers love the ease of [Starbucks card] reload and autoload on their apps,” Brotman said.
  • Mobile app users are also tapping the company’s e-gifting feature to send the electronic gift of Starbucks from their phones. E-gifting was added to the apps in June — it was previously available as a web-only feature — and now accounts for 10 percent of total e-gifting volume.
  • The company’s early successes on mobile have allowed it to experiment with apps like Starbucks Cup Magic, a one-off holiday application released in mid November that adds a layer of augmented reality to the in-store experience. An app user can point his device’s camera lens at a holiday character on Starbucks cups, coffee bags or in-store signage, and watch the character come to life. The app has been used in this capacity more than 450,000 times to date, Brotman said.
  • Starbucks also now has 3.6 million customers in its My Starbucks Rewards loyalty program, and 2 million members have reached the highest Gold level.
  • Altogether, the stats show that the company’s Starbucks Card, loyalty, payment, e-gifting and drink builder modules and programs are converging into a single, mobile experience that customers truly love, Brotman said.
D'coda Dcoda

Announcing the FLORA, Adafruit's wearable electronics platform and accessories [20Jan12} - 0 views

  • Today we’re announcing our new open-source wearable electronics platform and series of accessories. We rarely announce something until it’s shipping to customers, but you’ll see a lot of these out in the world from our testers as they show off some projects – so we wanted to post about this now.
  • For the last few years Ladyada has been thinking about everything she wanted in a wearable electronics platform for Adafruit’s community of makers, hackers, crafters, artists, designers and engineers. After months of planning, designing and working with partners around the world for the best materials and accessories, we can share what we’re up to. The hardware is now in the hands of our staff and testers!
  • We call it the FLORA.
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  • The FLORA has built-in USB support. Built in USB means you plug it in to program it, it just shows up. No additional purchases are needed! Works with Mac, Windows, Linux, any USB cable works great. Currently the PCB comes with a mini B connector but future versions may change to microUSB. Either will work great. The FLORA has USB HID support, so it can act like a mouse, keyboard, MIDI, etc. to attach directly to cellphones. Our iPhone/iPad/Android app coming soon. The FLORA’s modules include: Bluetooth, GPS, 3-axis accelerometer, compass module, flex sensor, piezo, IR LED, push button, embroidered + capacitive keypad, OLED and more. The FLORA has a small but easy to use onboard reset button to reboot the system.
  • The FLORA is fabric friendly. The FLORA does not use FTDI headers (built in USB support) headers of any kind sticking out can grab and tear fabric. The FLORA has an onboard 3.3v 100mA regulator with protection schottky diode and USB fuse so that power is consistent and can power common 3.3v modules and sensors.
  • The FLORA has onboard polarized 2 JST battery connector with protection schottky diode for use with external battery packs from 3.5v to 16v DC in. Can be used with LiIon/LiPoly, LiFe, alkaline or rechargeable NiMh/NiCad batteries of any size.
Marc-Alexandre Gagnon

Your mobile wallet - 0 views

  • We've been promised a wallet in our phones for years, but 2012 will be the year that it breaks through. The advent of this technology will mean more than just the convenience of a 'Jedi wave' of your phone to pay for coffee. From tracking your carbon footprint to smart posters, mobile payments are another piece of the infrastructure of the 'Internet of Things'.
  • NFC, or Near Field Communication, is a type of chip built into mobile phones to allow contactless payments. Although the NFC technology has been around for years, a major barrier to progress has been the lack of payment terminals.
  • The Transport for London Oystercard is a form of contactless payment, and you've probably seen contactless payment terminals in popular sandwich chains like Pret and EAT. The same terminals can be used for NFC mobile payments as these phones become available. The difference is that NFC will allow the phone to interact with the terminal using an app, making it much more flexible than the debit card or Oystercard systems.
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  • The real promise of NFC goes beyond convenient payment for coffee, because every swipe of your phone becomes an opportunity to exchange data and trigger an application. You can use NFC to record your payments, and to exchange other information. Discounts, entry tickets and special offers could all be offered using this technology. Y Combinator start-up Tagstand makes NFC-enabled stickers and 'smart posters' to use in ads, trade-stands and other locations. These stickers allow you to tap your mobile phone on anything and do anything from sharing contact information, to sharing music, starting a multiplayer game or providing a discount coupon. MIT Media Lab produced a short 'day in the life' video to illustrate more possibilities, including a carbon footprint app that would use data from your purchases and transport choices.
  • There are already a few phone handsets that support NFC, but many more will be launched in 2012. The Nexus S is the first mainstream handset that already has NFC built in, but Nokia, Blackberry and Samsung are launching NFC phones soon and the Apple rumour mill suggests that next year's iPhone will have mobile payments. (NFC world has an exhaustive list of handsets).
  • Ultimately, NFC is another example of a technology that will connect together the 'Internet of Things'. Along with RFID and GPS, it provides another way for us to use our phones as a window into a world of data from connected devices and printed objects, making a seamless link between our data and the increasingly data-driven world around us.
Marc-Alexandre Gagnon

Which Mobile Payments Provider is Right for You? - 0 views

  • The race right now is primarily between three parties – PayPal, Dwolla, Square and newcomer Clover Pay. Each of these services have its ups and downs, but it’s worth noting that they can all be used for peer-to-peer payments and that’s how we’ll be reviewing them.
  • PayPal Setup: Nearly instant. You can sign up for a PayPal account in just a couple of minutes, then have it funded from a credit card almost immediately after. Pros: Widely accepted payment form, in use by millions. Full-featured mobile app on iOS and Android, including the ability to scan checks for deposit. Tight integration with the USPS and eBay makes for easy collection and shipping. Cons: Often criticized for high fees. PayPal tends to lock down accounts for investigations with a guilty-until-proven-innocent approach. Terms of service disallow many actions, and are quite obtuse in important sections.
  • Dwolla Setup: Signing up for and using Dwolla is quick, but you’ll need to tie it to your bank account to fully leverage its abilities. This can take 3 to 5 business days, depending upon your bank. But, if your bank supports instant transactions, you won’t have the typical transfer lag. Pros: Dwolla charges only $0.25 per transaction, no matter how much money is being transferred. A highly-secure mobile app is available for Android and iOS. Instant transfers to and from your bank account, if your bank is part of the participating network. Dwolla is integrating with merchants, allowing you to pay directly from your account. Instant feature will “loan” you up to $500, charging a $5 fee only if you don’t pay it back before your statement is over. Cons: This could be a pro, depending on how you see it. Dwolla has no debit card function. It’s intended to be used as an extension of your existing bank account. Smaller base of users means that you’re not as likely to find a Dwolla customer for exchanging funds.
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  • Square Setup: For many merchants, Square has been the dream alternative to PayPal. By allowing customers to swipe physical cards with nothing more than a dongle on the merchant’s iPhone, it’s changing the way that many companies do business. Just snag a dongle, install the app, tie it to your bank account and you’re done. Onboarding with Square is supremely simple. Pros: Supremely easy to use. Flat 2.75% fee on any swiped transaction. Goes to 3.5% + 15¢ per transaction if the card is entered manually. Next-day deposits directly to your bank account. Cons: Square is intended as a business tool, rather than a peer-to-peer platform. Your friends will need to swipe a card to give you cash.
  • Clover Pay Setup: Clover came out of the gates with a killer team and a mobile app that’s top-notch. If you can get an invitation to the somewhat-closed beta you can be set up on Clover in a matter of minutes. Pros: Super-simple process for requesting and making payments. Numerous methods for requesting and sending, including face-to-face, by email or over SMS. Fee-free for non-commercial use. Cons: Low limits on funding your account via credit cards, as well as withdrawal to PayPal. $2000 monthly cap on ACH funding or withdrawal. Adoption seems to be slower than other services.
  • Who Should You Use? That’s the real point here, right? You want to know what option is best. Unfortunately, there’s not any one that rises completely above the others. Dwolla and Clover are my two choices for the most promising, but PayPal’s ubiquity keeps it as a necessary thorn in my side. The real answer has a lot more to do with how you plan on using the service.
  • If ubiquity is important to you, there’s only once choice and that’s PayPal. But if you’re willing to give up a bit of convenience, then Dwolla’s $0.25 per transaction and bank-account-augmentation are compelling features. I have big hopes for Clover, mainly because it’s a great team and a beautiful app. But I’ve yet to talk to anyone who’s actually used the service.
  • Finally, there’s an elephant in the room here…and in the image at the top of this post. Google Wallet. Unfortunately there are a lot of factors that prevent Google Wallet from being a be-all, end-all solution. The primary problem? It’s locked to Android right now. And even then it’s locked to only a select few Android phones. It’s a big promise, but one that will take a lot of time to come to fruition.
  • The end result is that there probably isn’t one “great” choice, just yet. But we’re moving in the right direction and that’s important. For me, it’s a combination of (begrudgingly) using PayPal when I have to and reverting to Dwolla when I can. Maybe your situation will be different, but hopefully this has helped you gain some insight.
  • With more phones and more options opening every day for mobile and peer to peer payments, the waters are getting a bit muddied. At the request of some of TNW’s Twitter followers, we thought we’d put together a list of the leading options, including the pros and cons of each. Expect this post to be updated as the landscape changes.
Marc-Alexandre Gagnon

Unlock Free Pizza in NYC This NYE With Payment App LevelUp - 0 views

  • Mobile payment app LevelUp will launch with its first national brand partner, Villa Pizza, on New Years Eve. Members of the annual Time Square New Years Eve mob who use the app to pay at the restaurant can enjoy $10 worth of free pizza while they’re waiting for the ball to drop — regardless of which phone, bank or credit card they’re using.
  • LevelUp, which was created by check-in game SCVNGR, makes mobile payments more practical by taking NFC hardware out of the equation. It can be used with an iPhone app, Android app or through a mobile website. Google Wallet, by contrast, can only be used by those who have a Citi Mastercard or Google prepaid card and an NFC-enabled phone.
  • A trickier problem than practicality, however, is getting people interested in using their phones to pay in the first place. “I don’t think the payment experience is particularly broken,” SCVNGR founder Seth Priebatsch told Mashable. “You need to add something more.”
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  • That’s where the $10 of free pizza comes in. Merchants can add rewards to LevelUp that are already waiting for customers the first time that they use the app. Customers earn free credit at that merchant every time they spend money there using the app. It functions like a loyalty card.
  • But is that enough to get people scanning their phones instead of their credit cards? T-Mobile is betting on it. They’ve partnered with the startup to provide merchants with scanning hardware that replaces the merchant app and makes it easier to accept LevelUp payments. Since launching in October, the startup has accumulated 100,000 users and teamed up with more than 1,000 merchants in San Francisco, New York, Boston and Philadelphia.
  • With more than 350 locations, Villa Pizza is their biggest partner merchant yet. If you had plans to be in Time Square on New Years Eve, would LevelUp’s $10 deal persuade you to check it out with your phone?
Marc-Alexandre Gagnon

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch - 0 views

  • American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)
  • Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.
  • Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.
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  • Go Social will also allow merchants to put their locations on social networks like Facebook and Foursquare, and track their deal campaigns across those networks. Since AmEx has all the payment information, it can track deal redemption fairly easily. Closing the offer to redemption loop is the singel biggest challenge in the daily deals space. Even Groupon Now, Groupon’s mobile app with instant deals, requires participating merchants to have iPhones and train staff on how to redeem the offers. AmEx doesn’t try to change the behavior of the consumer or the merchant, other than give them an incentive to pay with AmEx versus cash or a credit card.
  • While it all sounds good on paper, the proof will be in the quality and density of deals that AmEx can procure. This will be a battle between local sales forces. But it looks like Groupon and LivingSocial finally have some serious competition.
Marc-Alexandre Gagnon

Closing The Redemption Loop In Local Commerce | TechCrunch - 0 views

  • When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending, you can be much smarter about tweaking and targeting those offers
  • Groupon, LivingSocial, and other daily deal sites have created enormous value by pushing the redemption loop the furthest. When someone buys a daily deal, for instance, that translates into cash for the merchant. But for the vast majority of their deals Groupon and LivingSocial do not track whether or not they are ever redeemed, much less the amount each consumer actually spends at the store or restaurant once they show up.
  • And that is why mobile is so appealing. If you can send deal notifications to people’s phones based on their exact location and nearby deals, you have the beginnings of narrowcasting. Later on, companies will figure out how to layer on ways to target by income, gender, and other factors as well.
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  • Google is trying to link Google Offers to its Google Wallet, which requires an NFC chip in your phone and an NFC reader at the merchant’s checkout. It has the advantage of working with MasterCard, Citi, and other large payment processors. But it also depends on a brand new technology that will take a long time to become widely available.
  • Mobile and local commerce go hand in hand. In a few cities, Groupon is testing out Groupon Now and LivingSocial is offering Instant Deals. In both cases, the deals appear on mobile apps and can be redeemed instantly, rather than having to wait a day for the deal to go live, as is the case with their regular daily deals. The downside of these deals is that Groupon and LivingSocial cannot take advantage of their existing deal inventory and they have to actually provision participating merchants with iPhones and iPads so that they can accept the deals and Groupon/LivingSocial can track them. Yelp is doing something similar where you have to show a redemption code to the merchant from your phone.
  • Foursquare and Facebook are taking a different approach through their separate partnerships with American Express. Since AmEx is the payment system, it records deal redemptions along with the actual payments. Merchants and consumers don’t have to do anything different from what they normally do. Pay with a credit card and your deal is redeemed. Except it only works if you have an AmEx card and the discount is credited to your account later.
  • The key to closing the redemption loop is definitely payments. Investor Chris Sacca recently told Kevin Rose in a video interview the best reason why Twitter should buy Square is because Twitter has the broadest reach to distribute offers and deals, and Square has a built-in way to track redemption. This was just an off the cuff remark in a friendly chat (Twitter isn’t even in this business yet), but it makes sense.
  • We are moving from a world of online ads that produce impressions and clicks to online and mobile offers that produce real sales. If the deal companies can figure out a way to actually measure those sales, it could open up local commerce in a massive way that makes what they’ve done so far look like child’s play.
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