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The infographic which outlines who does and doesn’t use location-based services and why, states a number of concerns regarding the use of these services. First, 50 percent of users don’t have smartphones (I was once among this group and have since been unable to imagine life without it). 48 percent of non-users cited privacy concerns, which is very understandable because it was at the root of my apprehension until I realized I control my own privacy when using these services, and 49 percent had no motivation.

Motivation to use location-based services like Facebook Places, which is utilized by 90 percent of people who “check-in” anywhere online, shouldn’t be waning. Companies should be offering more promotions to bring in local costumers because it’s basically free advertising! 54 percent of current users use the services for discounts and coupons and 44 percent of non-users would consider using a location-based service for discounts and coupons. Why aren’t they converted? There’s just not enough good deals, in my opinion.

What’s also interesting is users are more likely to check-in with large brands (perhaps this is because those are the ones that often offer promotions) but less likely to share those check-ins with friends. When it comes to the social aspect of sharing your location, who cares if you went to Panera for lunch? Friends want to know about the cool mom-and-pop places they’ve never heard of.

Did you know that nearly 40 percent of all tweets come from a mobile device? Nearly 56 percent of Twitter users are women and 70 percent of Twitter accounts are based outside of the US. These and more fun Twitter facts can be found this infographic created by Touch Agency. via and via

We just can’t give enough love to mobile payments as we watch the world move from cash to credit to cardless. Intuit is feeling the evolution too and created an infographic to explain just how much mobile payments are growing and where they’ll be in 2015.

The two biggest payment players last year were obviously credit and debit cards, with a small, but rising mobile payments only making up 5 percent of purchases executed. But important to note is that as credit, debit and other forms of payment increase, cash exchange decreases. People have long trusted plastic to deliver their currency, so why not trade in the plastic for airwaves? Well, according to Intuit, people will do just that. Cash is expected to drop to just over $1 trillion changing hands in 2015, and alternate payments jumping up considerably to $2.7 trillion, hugely surpassing cash as a trusted method of payment.

Also important to keep in mind is the proliferation of smartphones themselves. Smartphones have permeated over 40 percent of mobile users, but more interesting is the fact that this is mirrored in business owners. 37 percent of entrepreneurs also work through the smartphone, creating a level playing field for people wanting to buy and sell over the phone.

Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco.By that time, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million.The rest of the world will experience more moderate growth in terms of traffic, but the number of devices per person is forecast to increase significantly. By 2015, there will be an average of 5.8 devices per person in North America, 5.4 in Japan and 4.4 in western Europe.

Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. Rather, flat panel televisions will experience the greatest production increase globally, up 1063% from 2010, followed by tablets (750%), digital photo frames (600%) and ereaders (550%). The number of non-smartphones and smartphones is expected to increase by 17% and 194% worldwide, respectively

When trying to piece together the devices that we use to connect to each other, it’s easy to see that it’s going to take a piece of paper the size of Texas to feature them all. Even if we manage to do so, we will be far from connecting them all in whatever way they use the Internet. So what do we do? Well, we do it anyway, and on a computer of course. Intel put together a really interesting infographic that lines up all the devices (breeds) that we use to connect to each other. For the first time (I guess), we can get a clear view of how the technological infrastructure was built and to what extent it reaches out. As you can see, the numbers represented get multiplied with each major technological milestone, and it’s easy to see that we’re heading for something really interesting in the future. Whatever it will be that will beat the Internet will be major, and even though I can’t imagine what that will be right now, it’s still exciting to know that we always come up with something to beat the previous technology. What do you think will be the next big thing in technology that will top the Internet?

with the holidays coming up and more consumers than ever expected to make purchases from mobile devices. PayPal believes there is a lot of horizontal movement to be made in the mobile payments space and with the power of eBay behind it, the company thinks it will be the leader in the ecosystem for years to come.

PayPal specifically realizes that it has lost a lot of the consumer mindshare in mobile payments with everybody talking about how NFC may or may not change how payments fundamentally work.

For 2011, PayPal expects to do $3.5 billion in mobile payments volume. With mobile payments expected to be a $600 billion industry by 2015, PayPal is positioning itself to take a big portion of that pie.

social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.

the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.

Ever since Amazon released the Kindle, it now sells more e-books than it sells physical books: Amazon reported that it sold 115 e-books for every 100 physical books it sold in 2011. Unfortunately, e-books are still very much the same as physical books: they are static, their content is not updated nor does it include videos or interactive infographics.

If you have an iPhone/iPad/iPod, we highly recommend downloading “Our Choise”. Not only is it an intelligent and interesting book, its format is the first peek into what your book experience will become in the next few years. It might be time to kiss those physical books goodbye after all.  If you’re not convinced, check out the great demo given at TED:

The worst thing about the Samsung RF4289HARS isn't that for $3,500, you get a little Android LCD touch-screen embedded above the ice maker whose 9 apps you can't even update. It's that it represents a missed opportunity. Samsung seems to be hell-bent on making all its appliances "smart" in the dumbest way possible. From users returning their "smart" TVs because their apps make them unusable to, well, gilded fridges that Tweet, the company seems to be designing from the perspective of "what can we cram into this device?" rather than "how can we enhance the experience of our users?" A really smart fridge, part of the Internet of Things, would know when you put that lettuce in the crisper, so it could alert you when it was about to become inedible. It would tweet its current temperature so you know when your kid failed to close the door all the way. A really smart fridge probably doesn't even have a display -- far better to control it from any other internet-connected device.

Payments company PayPal wants to make sure that it stays in the conversation when it comes to mobile payments.

In the last couple of weeks we have heard from innovations coming out of MasterCard and Intuit. PayPal is one of the leaders in mobile payments, especially on the peer-to-peer front.

PayPal is predicting that mobile payments is going to boom come time for the holiday shopping spree

According to calculations by Cisco, 50 billion devices will connected to the Internet by 2020. Top technology infrastructure companies like IBM, HP and Ericsson are investing big in the Internet of things. IBM envisions a smarter planet, Ericsson envisions the social web of things.  But when I look at these visions I get the feeling something is missing—the consumer. Well, she's there, but always in a passive role. These visions are more about automation and efficiency. An exemplifying scenario can go something like this one, from Cisco: Imagine your morning meeting was pushed back X minutes, and your car knows there has been an accident on your driving route causing a Y minute detour; this is communicated to your alarm clock which allows you Z extra minutes of sleep and signals to your coffee maker to turn on the appropriate minutes later. Or, from Ericsson: You call your wife on your way home in the car, asking what she wants for dinner. When you arrive home the oven has calculated with precision the time it should turn itself on and at what temperature, depending on the groceries you got from the store. I'm sure these are plausible scenarios, but I don't think the killer apps of IoT will be the connected car or Internet-oven. 

I'm much more interested in big questions like: What will be the iBeer moment of Internet of things? What will be the Farmville of connected devices? These are the seemingly silly applications that always pop up in the wake of new technological possibilities. The simple, cheap, entertaining stuff. Humans are a curious species, and we don't always make rational decisions.

Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)

Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.

Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.