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Dan R.D.

American Express' Digital Payments Platform Serve Teams with Sprint [18Jul11] - 0 views

  • American Express' new digital payments and commerce platform Serve has just announced its first carrier deal since its launch in March of this year. The company's new partnership with U.S. operator Sprint will allow Serve's mobile wallet application to be made available in the Sprint Zone for customers using select Android phones.
  • Serve, which can be funded by a bank account, debit or credit card, or from another Serve account, does not require users to be American Express card holders. Instead, it's aimed at those who don't rely on credit cards. With Serve, customers can shop both online and offline, anywhere American Express is accepted.
  • In the future, Serve will also be used for redeeming offers on goods and services, too, by way of a Groupon-like program.
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  • Later this summer, American Express announced a partnership with Patch, AOL's hyperlocal news and content outlet. Serve will power the Patch Deals platform, a Groupon-style discounts program with local merchants on the AmEx network.
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