Adding Gamification to Your Community | Social Media Today [25Oct11] - 0 views
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It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.
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there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.
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my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.
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