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In his latest study, Berger measured how various emotional and physical stimuli designed to activate the autonomic nervous system affected the likelihood that subjects would share emotion-free news articles. In one experiment, he primed 93 respondents with pre-tested video clips to produce emotional states associated with high arousal (anxiety, amusement) and low arousal (sadness, contentment). Then, in what participants were told was an unrelated trial, Berger presented the respondents with neutral articles and videos, and asked them to rate how inclined they were to share these news items with friends, family members, and coworkers. The result: "Situations that heighten arousal boost social transmission," Berger concludes.

NFC still isn’t too common in the US, but it looks like it’s going to be a standard feature for all future mobile devices. Manufacturers have been slowly implementing NFC functionality into their phones and tablets recently, so it’s no surprise that Microsoft today announced that Windows 8 will ship with native support for NFC. For those not in the know, NFC (Near Field Communications) is a method of communication that two mobile devices can use to communicate with each other just by being in each other’s presence. It can be used for a whole range of functions such as making payments, to collecting information. Today at the BUILD conference, Microsoft also demonstrated the usage of NFC on its Windows 8 tablet. Using an NFC-enabled business card, the demonstrator could simply collect the website address from it by pointing the corner of the tablet towards the card and tapping the notification. It sure beats launching a QR code scanner or manually typing it in. Check out the video after the break:

Can the UK overcome sector fragmentation to build an ‘Internet of things’ industry? The European Commission recently approved a plan to encourage farmers to use electronic tagging to identify cattle. This, regulators believe, will help make rearing cattle more efficient, cut fraud, and help stem the spread of diseases.

revealing new patterns of interconnectedness in the physical world.

A broad term (even by the standards of ‘cloud computing’ and ‘big data’), it was first coined by British-born MIT researcher Kevin Ashton in 1999. Its approximate meaning today is a system for integrating the data produced by devices such as RFID tags or sensors in order to monitor, measure, manage and enhance physical objects.

Linking the data together is proving to be one of the sticking points for the Internet of things, according to Maurizio Pilu, lead technologist at the UK government’s Technology Strategy Board (TSB). The TSB recently held an over-subscribed workshop to discuss the possibilities and challenges facing the ‘Internet of things’. “The feeling was that applications and services that could make money, and that could change our lives, are not emerging fast enough,” explains Pilu. “And one of the main reasons is that data produced by ‘things’ is not interoperable, due to the fragmentation of the industry.”

Maurizio Pilu believes the UK has three strong advantages when it comes to the Internet of things. “We have world-class communications technology research base; we are strong at data analytics; and we are an early adopter of technologies like this,” he says.

“But there is one big disadvantage,” he says. “This stuff costs money, and like other countries, the UK is going through a period of cautious investment decisions.”

Zoosh is a new technology that brings NFC-like payments to any phone with a speaker — i.e. every smartphone on the market.

Using the almost-inaudible 20,000KHz range — which almost every cell phone speaker is capable of — Zoosh technology can then send data to a receiving microphone. The end point can either be a point of sale — a shop, a ticket machine — or it can be another mobile phone. Apparently the technology has been successfully used in noisy environments — and it’s also fairly safe to assume that a technology like Zoosh would be designed to incorporate as much redundancy and error checking as possible.

Narrate, the company behind Zoosh, envisions two main use cases for its ultrasonic payment system. The first is just like Google Wallet: for $30 — a third of the price of NFC hardware — Narrate says that points of sale can be upgraded to accept Zoosh payments.

Mobile payments company Fortumo (which we’ve already covered in the past) unveiled cross-platform, HTML5-supported mobile payments, allowing developers to monetize users of mobile web apps in 60 countries, on any mobile device, with single integration.

The solution is praised to require “less clicks” relying on the data already stored on a device, ensuring for both better user experience and, well, more money for developers.

What’s more, thanks to operator billing capabilities it [solution] offers “strong alternative to credit cards,” especially in emerging markets.